1. Operating Month to Month Despite Consistent Sales
Do you feel like the dollars go in and out like the tides? If your business really seems to operate on a “just getting by month to month” basis, there are a few key areas to assess.
One: What are your operating expenses? Take a deep look at how much it actually costs to operate your biz day to day. Going through your expenses with a fine tooth comb may illuminate some areas that are simply too costly for your current state of business.
Two: Where are your prices set? If you haven’t raised your prices but sales are consistent (or increasing!) this may be a good area to consider tweaking. Your prices should increase at an appropriate rate over time, so if you’re at the point where people are saying “oh, this is a GREAT deal…” you may want to consider a modest bump to catch up with the value you’re providing and the cost of operating a business in 2022.
For even more on the financial health of your business, check out the Revenue Roadmap module inside Business Expansion Blueprint.
2. Tasks Falling Through the Cracks
It happens- things get busy and tasks or projects get overlooked (or drop off your radar completely). If they’re small tasks or internal projects, it may feel like only a lukewarm problem because it’s not a public-facing egg on the face of your business. But over time what you’re ingraining into the ops of your business is a sense of “we pick up what we can, and the rest falls to the side” versus a mentality of “we will intentionally address what is overflowing from our plate and thoughtfully remove it or delegate it.”
While this is common, it can be a sign that you’re simply busier than you’ve been before. As we saw above, this means it’s time to decide what to do with those overflow tasks and projects rather than just ignoring the altogether. Instead, go through your own “Keep, Delete, Delegate, or Automate” practice (find more on this inside of Business Expansion Blueprint’s System’s Module) in order to give each task on list full consideration before letting it overwhelm you.
3. Crickets on a New Launch
If you haven’t experienced it, you’ve certainly feared it. Silence from one’s audience, low sales, or even no sales during a launch is certainly a common worry amongst entrepreneurs- but what exactly does it mean when a launch essentially flops?
There are a number things to assess when picking up the pieces of a less than satisfactory launch, but one key piece that I see many people overlook is their ramp up period. If you had a launch that just did not go as planned, review your ramp up tactics and see where certain pieces fell short. Did you properly prime and position your potential customers before your cart even opened- or did it feel like you were trying to educate and entice WHILE the clock was ticking down to cart close? A solid ramp up period can be the difference between a knock out launch and one that’s totally lackluster. Check out the remastered Live Launch Academy to get the timelines and copy+paste swipe files you’ll need to crush your live launch promotion while selling your offer to an audience that trusts you.
4. Sales Imposter Syndrome
*Cringes that the thought of sleezy old school sales tactics*
If you’re feeling anxious, stressed, or burnt out by the process of selling (especially 1:1 in the DMs), it may mean you’re ready to transform and uplevel your sales tactics to that of a more established business. At the end of the day, time and tactics are money so you shouldn’t let a mindset block overwhelm your ability to earn when it’s possible to use a more robust strategy to do the selling for you.
Let’s be real- when you have a solid foundation for the who, what, when, where, and why of your sales, it really doesn’t matter if you’re having a high confidence or low confidence day- it all just runs according to plan! By putting more of the focus on your potential client and their desires, you free yourself from having to perform a certain role and allow yourself to just exist as the provider of a solution. We dive into the 5 Human Desires and more on a sustainable sales strategy inside High Ticket Sales System– because it is possible to grow your revenue when you have clarity, confidence, and conviction in your technique.
5. Low Client Retention Rates
In business, the widely accepted thought is that the best kind of client is a repeat client (but of course we love them all equally)! If you’re seeing a great deal of drop of with clients who complete one program or purchase one offer, only to disappear in the night, it may be a sign that you need a reframe of your offer ecosystem.
Yes, “ecosystem” as in a whole separate universe of support that is provided by your business so that your clients can stay with you, grow with you, and continuously reinvest with you. As we cover in Business Expansion Blueprint, it is imperative for sustainable success that you package your offers in a way that is easily communicated with clients, welcomes them into the world you’ve created, and entices them to make the long-term investments in you.
Have you encountered one or more of the problems above? DM me on Instagram to chat more about getting the support you need to remaster your business model into a lean, high-selling symphony!
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