The only thing between you and a next-level launch that creates BIG-picture profit in your business, is understanding how to build and execute.

Because you know your expertise is worth way more than you’ve generated in the past. So slip on your CEO socks and get your bank account ready—Live Launch Academy is taking you from mini (or major) meltdown to I never knew this was possible.

Warning: This isn’t a Cash Vacation—we’re not stopping at one cash infusion—welcome to your new normal, where we revolutionize your biz and make $20k base months feel like home. 

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If your launch mantra sounds a little something like “post & pray,” then this course is for you!

You did it! You took your genius and turned it into a course or digital product (pop the champagne, you’re ready to see $1,000 payment notifications from Stripe while shopping for organic bananas at Whole Foods #bestlife)

But somehow… the purchases never came (and your bananas are browning) 

So now you’re having Live Launch PTSD flashbacks, wondering…  

❌ Was it my sales page?
❌ Should I have done paid ads?
❌ Was my bonus not good enough?
❌ Did my emails tank? (see also: should I have done email marketing vs trying to launch exclusively using IG)
❌ Did I come across too desperate?

Cue rapid spiral into a jar of peanut butter.

You went into your launch excited, and came out absolutely defeated—I’ve been there. It ain’t pretty. 

Let’s stop making it up as you go—what you need is: 

✅ A stellar promo plan 
✅ Support from me & your fellow Live Launchers 
✅ Some ANSWERS, am I right? You know you can do this, you just need the roadmap.

I got you. I’ve pioneered a proprietary framework for six-figure launches, and packaged it into a fool-proof, highly implementable plan—meaning no more wrong turns, midnight launch terrors, or running out of peanut butter. 

Not only will it make your next launch a wild success, but your entire business sustainable and scalable. *cha-ching baby* 

Because you know I don’t do anything half ass (I’m a whole ass’er), and what’s the point in a one-time cash infusion? You’re ready for consistency, profit-margins, planning out your year and KNOWING that revenue is guaranteed.

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You’re meant for more

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Let’s get real for a second — all launches are not created equal. Your content can be out-of-this-world epic, guaranteed to transform lives, and it’s still only crickets in your account.

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Sound familiar?

You might be thinking, “I’m never launching anything again—I’ll stick with my 1-on-1 offers where I know I can make money.” 

It’s time for some tough love from your Biz Big Sister—you’re thinking too small. You’re giving up before the game gets good. You’re limiting yourself to the tools in your current toolbox instead of heading to the hardware store and investing in what it takes to become the CEO of your business, and life. 

Created for you

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Don’t believe me? How many of these hit you in the feels?

• You know you’ve got the expertise to absolutely blow your audience away—you’re just not sure how to deliver it (SOS need a launch GPS)
• You’re ready to offer an elevated experience that transforms lives, but you’re tired of working endless hours (and losing your sanity) in the process
• You want to move from “time-for-dollars” to “passive income CEO”
• You have PTSD from past launches and are *fingers crossed* next time goes differently (PSA: it CAN go differently—but only if YOU do things differently)
• You crave consistent cash infusion (and you’re willing to do what it takes to get there)

If it felt like I was reading your mind or snooping in your diary, it’s because I see you—like really see you. And I’m holding out the one resource that can make all of that a thing of the past—all you have to do is take it. 

“Sounds good Shan, but everyone and their mother says they can help me sell out a launch. Why you?”

Coming with the hard-hitting questions today, huh? Good. You should!
I don’t invest in just any coach or program and neither should you. 

Luckily, Live Launch Academy isn’t just another launch course. And I’m not just another launch coach. Circle around, it’s time for a full-fledged heart-to-heart, business style.

Full transparency: There are other launch courses out there. Some might even help you wrangle in a few thousand dollars, but none of them (zip zero) give you the necessary tools, resources, and guides to go beyond a killer launch and continuously bring in $20k+ months. 

Live Launch Academy takes a unique approach

where most others say “This is what I do—replicate me” I say “These are the stone cold facts, numbers, and strategies that have proven successful on multiple occasions—and here’s how to apply them to your individual launch.”

And then we turn it up another notch

providing done-for-you content to make your life insanely easier and connecting you with a community of experts to provide continued support along the way.

Everything (and I mean everything) has a purpose and a place

You’re not learning maybes, you’re creating your own guaranteed success with the guidance of someone who meticulously studied the rules—then wrote her own.

You’re meant for more

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I’m

Shannon!

I’ve been in your shoes. The question is, are you ready to wear mine?

You’ve officially entered my orbit—prepare to elevate every aspect of your business and life, because around here we don’t waste time on the fluffy stuff. We make sh*t happen, together. 

your strategy-obsessed, “track everything,” launch-is-life coach

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I’m not here to blow you away with my personal highlights—I’m here to help you blow your own mind and get results like these:

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Imagine if…

• The profits from your next launch knocked the wind out of you and left you wondering did I really do that? 

• You had a detailed, fool-proof plan that took you from just an idea to completely sold-out—every time

• While walking through the store on a Sunday, your phone buzzed with $1000 worth of passive income #organicbananas #sideofcash

• You no longer wondered “Am I doing this right?” because the money and the feedback proved you were

• “I EXCEEDED MY GOAL” became part of your “every launch, every time” vocabulary 

• $20k base months were your new normal, and you had the funds to create a dreamy life for you and your loved ones 

• Those daydreams of scaling your biz to terrifying heights became your reality, and you felt at home—right at the top

If all of that feels big, scary, and out of reach, just picture what the next level of dreams look like once you make these your reality. 

Quit ignoring those soul-nudges to play bigger, reach higher, and elevate your business—it’s your time to shine, baby. And I’m here to help you crank up the light.

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Ready for the spicy details? Here’s a peek inside the holy grail of launch playbooks

Build Your Epic Self-Study Offer

Before you start attracting cash, you need a killer offering. 

In this module, you’ll learn everything you need to know to create an elevated, best-on-the-market offer your people will fall in love with:

• Creating a program suite for scale (and mapping out your year of launches)

• A formula for strategic pricing + discounts (bye 👋 guessing game)

• How to create premium materials, easily (video, workbooks, audio)

• Picking your perfect software + step-by-step video instructions

• Choosing your affiliates (+ LLA’s Affiliate Success Plan - ‘mo eyeballs, ‘mo money)

• Creating perfect bonuses (psychology time!)
And because I love you—

Bonus: you’re walking away with a MEGA lesson on creating your high-converting sales page… I’m talking copy + paste structure of your sections, interactive copywriting system (with magnetic intros done-for-you), where to place the price / testimonials / CTAs, and ALL of my psychology tricks. Yowza. 

Do you hear that? The cash is knocking. 

The Timeline & Content To Create Wild Demand Around Your Offer

Knowing what to do only works if you know when to do it.

We’re breaking down an exact timeline of events so you can focus your efforts where they’re needed most, and we’re working through all the content you’ll need for the best launch ever:

• My proprietary system Live Launch Promo Plan system that gets your audience OBSESSED with your offer (banging-down-the-door style)

• Creating your first-class sales funnel

• Day-by-day breakdown of audience needs: what, when, where

• Full email campaign (nurture + sales-mode DONE FOR YOU!) 

• Identifying & nurturing leads (the right way)

• Straight up rocking the *ish out of your (packed!) waitlist 

Bonus: Designed for you sales funnel + you’re walking away with plug & play nurture sequence and sales funnel along with launch graphics (basically, your turn-key launch plan is just waiting for you to unlock it).  


Absolutely Crushing It During Launch Week

Con-frickin-grats, you made it to launch week! Don’t let the momentum stop now. 

This module is all about channeling your energy into sales—the effective, non-icky way. You’re learning how to make launch week feel like Cloud Nine (in the middle of a cash storm):

• Leveraging FOMO in a strategic way

• Day-by-day launch week content

• Pitching & selling scripts with examples of exactly what to say

• Getting scrappy mid-launch to achieve your stretch goal

• Becoming *that* launch on Instagram (everyone’s talking about your offer!) & you’re receiving endless IG story mentions - helloooo social proof, authority & more sales 👋 

As always, you’re getting a bonus (duh)—what to do if you feel like your launch is flopping or slowing down (instead of panicking and giving up). And you’re snagging a launch week content breakdown including a calendar with ideas for every day. 


Rock Your Post-Launch (& NEXT LAUNCH)

The party don’t stop with a launch drop. 

A post-launch plan is just as important as a pre-launch plan—and I’m showing you how to get the most out of yours:

• The science of the waitlist page (and how to make it work for you)

• Building momentum for the next run (starting now!)

• Handling refunds and late purchase requests (stuff happens)

• Picking even MORE money up off the table (no dollar left behind)

And to top it all off, an exclusive bonus lesson from Shannon covering how to create massive passive income by going Evergreen, along with a done-for-you waitlist page design that guarantees opt-ins.



Ready for a launch so good you never thought it could happen to you?

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WARNING: NOT FOR THOSE LOOKING TO PLAY IT SAFE—ONLY
THE CEOS READY TO GET RESULTS LIKE THESE.

But wait…there’s more.

You also get exclusive access to me in my VIP online community!

to ask ALL of your micro & macro launch questions. 

“What do you guys think about this caption for urgency?”

“What do you think of this fast-action style bonus?”

“Here’s my outline - am I leaving any money on the table?”

“Someone asked me a weird question about the offer… How do I handle this?”

& guess what - If you buy now, you get forever access to the Community. 

That means this launch, next launch, 576th launch - You’ve got Shannon, a team of experts, and your Live Launch Community of biz besties to support.


Shan, remind me of the bonuses!

01.

I’m talking copy + paste structure of your sections, interactive copywriting system (with magnetic intros done-for-you), where to place the price / testimonials / CTAs, and ALL of my psychology tricks. Yowza.

Bonus: High-Converting Sales Page

02.

You’re walking away with plug & play nurture sequence + sales funnel along with launch graphics (basically, your turn-key launch plan is just waiting for you to unlock it).  

Bonus: Designed For You Sales Funnel 

03.

No more panicking & giving up! + You’re snagging a launch week content breakdown including a calendar with ideas for every day. 

bonus: Mid-Launch-Slump HYPE Strategies

04.

An exclusive bonus lesson from Shannon on taking this course or digital product from live-launch-euphoria to ever available sales-while-you-sleep.

Bonus: How To Create Massive Passive Income by Going Evergreen

…And don’t forget I have all of your launch emails written #blessup

Normally $1,497

PAYMENT PLAN

3 Payments Of 

$627

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ONE TIME PAYMENT

Pay In Full (BAM!)

$1,497

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August 11 - 18 only =

paypal credit*

Pay In Full 

$1,497

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6 months 0 payment + 0 interest*
*US Residents only - Must get approved by PayPal Credit

The 14 Day “Business Changing” Guarantee, Or Your Money Back!

Take the leap and live launch your next offer - 100% risk free

Hey friend, going “all in” on building & marketing your offer can be scary - I remember the first time I live launched with wild abandon… It’s intimidating. This is why I’m going to come alongside you every step of the way.


How? By leaping alongside of you and taking 100% of the RISK off of your shoulders.


I am so confident that my proven launch systems & strategies will lead to your scaled-up business that I make you this guarantee:

IF YOU DO NOT FIND THIS COURSE HELPFUL WITHIN 14 DAYS, EMAIL ME AND I’LL SEND YOU A FULL REFUND.

I just ask that you can show that you put in the work. Deal?

We’re in this together. I want you to have full confidence that LLA will help you scale your business - and I want you to have confidence in yourself that you have what it takes to get there. (Because giiiirl, have you met you? Yowza.)

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Yes, it CAN happen for you. All you have to do is show up and put in the work, I’ll handle the rest:

• Clear, exact play-by-play guidebook from pre-launch to post-launch (never question what to do or when to do it again)

• Done-for-you resources with a proven track record of success (these aren’t just what’s worked for me—these are what work, every time) 

• Access to sought-after experts to amplify all areas of your biz (and discounts!)

• Bonus lessons and materials in every module (so you can go beyond “a good launch”)

A wildly-successful launch infuses so much confidence, energy, and cash into your biz it’s honestly life-changing. I want you to know what that feels like, and continuously experience it every single month. 

You, your business, and your people deserve it. 

Put down the jar of peanut butter and grab the champagne —the time to spiral is over—

we’re poppin’ bottles over here. 

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A’s to your Q’s

when will lla be available for purchase again?

The next sales week has yet to be announced. Join the waitlist, via any pink button above, to be the first to hear about new launch dates.

Do you take payment plans? 

Live Launch Academy is normally $1,497. If you’re unable to pay this up front (but want to secure the discount) you can sign up for PayPal Credit. You can use this to secure the discounted rate for LLA, and then pay PayPal back on your own time. No interest, and no payments due for six months. 

Or you can choose 3 monthly payments of $427.

Do I need experience before starting Live Launch Academy? 

Nope! I don’t use any confusing jargon or insider marketing language - this course is fully accessible to all skill levels, but does follow an advanced roadmap. Why? Because I believe in upleveling those who have been at this for a while, while simultaneously grabbing beginners’ hands and guiding them to the front of the line. 

Let’s do this the right way, the best way, the first time. 

How is Live Launch Academy different from other courses about launching?

After creating dozens of live launch plans for my clients, that resulted in over 1 million dollars collectively, and applying these tactics to my own ONE WEEK LONG $103k launch - I’ve now turned these strategies & resources into an elite launching blueprint.  

YES!

But also, this isn’t “live launching in a vacuum” I’m teaching you how to create a program suite for scale with true profit margins, how to journey map your curriculum for EPIC client results, and how to pick more money up off the table via smart funnels & upsell / downsells. 

LLA is your roadmap to skyrocket your scale (and sustain that growth!) 

Will Live Launch Academy work for my niche? 

For SURE! If you’re launching a course on gardening, or a template on dancing, or a bundle about wellness, or a swipe file of emails, or a guide on money management, or a membership for catching catfish, (& ANYTHING ELSE YOU CAN THINK OF). This course will show you how to strategically & successfully live launch this offer to your community. 

Is this program worth it VS being coached by Shannon? 



HECK YES. This course is a step-by-step framework to achieving your big-picture profit dreams, and becoming wildly in-demand. I’ve essentially “worked myself out of a coaching job” by pouring all of my scaling-principles into this powerful program. 

You get access to Shannon, other industry experts, and your fellow live launchers in the exclusive community. It’s kind of a win-win way to get it all, at a fraction of the cost ;) 

How long do I have access to the course? 

You will have access to the course for as long as it exists. There are no plans for it to expire—if that changes, you’ll have 6 months’ notice beforehand.

is there a guarantee?

YES! Going “all in” on building & marketing your offer can be scary - I remember the first time I live launched with wild abandon… It’s intimidating. This is why I’m going to come alongside you every step of the way.

How? By leaping alongside of you and taking 100% of the RISK off of your shoulders.

I am so confident that my proven launch systems & strategies will lead to your scaled-up business that I make you this guarantee:

If you don’t find this program helpful within 14 days, email me and I’ll send you a full refund. 

I just ask that you can show that you put in the work. Deal?

We’re in this together. I want you to have full confidence that LLA will help you scale your business - and I want you to have confidence in yourself that you have what it takes to get there.