If you’ve been in the online business world for more than a day, you’ve probably already bumped into the big, inevitable, (ultimate uIf you’ve been in the online business world for more than a day, you’ve probably already bumped into the big, inevitable, (ultimate uninvited) guest at every sales conversation: objections.

They’re not personal. The key? Don’t fear them — prepare for them.

Objections are usually rooted in limiting beliefs, not real reasons. And while there’s a difference between objections and genuine questions (we want to answer questions before they ever become objections), it’s important to handle both with confidence and care.

First, Let’s Debunk the Myth

Objections ≠ Rejection.

They’re just your prospect expressing concern or uncertainty. When handled well? Objections often turn into the very moment someone decides to trust you and buy.

4 Common Reasons You’re Getting Objections (+ What To Do About It)

1. Lack of Trust

Your prospect might not fully see you as the person to help them yet. Maybe they don’t fully trust your authority, or they’re unsure if you “get” them.

Script:

“I totally get it. I know investing in [offer] is a big decision. That’s exactly why I created this — because I’ve been exactly where you are. And honestly? That’s why I’m so passionate about it. Here’s what I’ve seen happen when clients go all-in…”

Fix:

• Share results, testimonials, screenshots, or client wins.
  
• Tell a story that positions you as someone who has overcome the exact thing they’re facing.
  
• Offer a free resource to deepen trust.
  

2. Sales Process Breakdown

Maybe there’s been too much pitching and not enough listening. Or maybe you skipped over something they thought was key.

Script:

“Can I ask — is there anything about the offer you feel unclear on or hesitant about? I want to make sure you have all the info you need before making a decision.”

Fix:

• Review your sales calls, DM convos, or webinars — did you anchor benefits to their specific desires?
  
• Make sure your sales process is a two-way conversation, not a monologue.
  

3. Misalignment (They Actually Don’t Need It)

Not every lead is the right lead — and that’s okay.

Script:

“I want to be upfront — this program is designed for [ideal scenario]. Can I ask if that sounds like where you’re currently at?”

Fix:

• Audit your pre-qualifying process (application questions, DM scripts, webinar content).
  
• Don’t fear disqualifying a lead — it builds brand trust.
  

4. Legitimate Logistics Roadblock

Sometimes it really is about timing, cash flow, or external factors (partner, team, etc.).

Script:

“Thanks for sharing that. Totally understandable — timing and finances are real factors. Want me to help you map out an option that makes sense given that?”

Fix:

• If appropriate, extend the cart deadline just for them or offer a deposit + flexible plan.
  
• If it’s a partner objection, record a private walkthrough video they can review together.
  

5 Advanced Tips to Navigate Objections Smoothly

• Always ask for permission:
  
  
  “Would you be open to me sharing something that might help with that?”
  
  
• Avoid negating language:
  
  
  Skip the “but” — try: “I hear you, and it makes total sense that you’d feel that way. What I’ve found is…”
  
  
• Use questions to guide, not argue:
  
  
  “If you didn’t have [objection], would you feel like this is the right fit?”
  
  
• Name the fear for them:
  
  
  “I’m sensing you might be worried about X — does that sound about right?”
  
  
• Lead them to an empowered yes:
  
  
  “If this helps you solve [problem] like you’ve shared, what would that open up for you next?”
  
  

Final Takeaway

The goal isn’t to bulldoze your way past objections — it’s to create connection, clarity, and confidence.

Want next-level objection-handling scripts, sales frameworks, and live examples? Inside Make It Online, you’ll get my most up-to-date launch and sales strategy (scripts included).

Click here to learn more →

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