Behind the Scenes: YOUR Launch Week Content
We just polled our community and it looks like there is a LOT of launching happening in the coming weeks and months- some of you are ramping up for exciting holiday sales, while others are laying the groundwork for launches that will kick off January 2023!
Over half of the respondents to our poll are launching in Q1- are you in that group?
In last week’s blog, we broke down our Business Expansion Blueprint launch piece by piece – pause, are you subscribed? Click Here to Subscribe and get The Goods weekly newsletter + blog straight to your inbox every Tuesday.
Side note, if you haven’t yet jumped into that blog we highly recommend diving into it after this one- we reveal everything about our very own launch so you’ll want those details after you think about your open cart content.
But we know right now you may be feeling the heat turning up during this busy season of planning, and the last thing you want happening is getting to your open cart day and realizing “oh WAIT… did I have all the content I needed for this?”
So, let’s check one big thing off your list – we’re taking you behind the scenes of Live Launch Academy’s Launch Content lesson and spreadsheet to share some insider information. This is your guide to stellar launch content have your audience jumping out of their seats to get in on what you’re offering.
As we’ve mentioned many a time before, your launch is actually everything that happens before opening the cart.
While your open cart period is most certainly a priority, do remember as you read through this that all of your open cart week activities are like the fabulous cherry on top of a well-planned ramp-up period.
Below we’ve outlined an 8-day launch week, with daily prompts you can use to express just how exciting/urgent the open cart is and drive home how stellar of a match your offer is with your ideal client.
How to Use the Content Prompts:
These are universal launch content prompts that you can use in any format and on any medium you prefer. Just grab the prompt and map out how you can answer it while tailoring the content type itself to your audience. So if your audience mostly connects with you on IG Reels and Stories, take each prompt and make multiple Reels and Stories daily as needed.
This is your big opener, today is 100% focused on setting the tone for your launch by creating energy around it. Share the most important details of your offer, as if you’re explaining it to someone brand new, to create extra clarity around the features and benefits.
Share the why of your offer today.
You created it for a reason, so take them through your logic, reasoning, and emotions around creating this- did you see a glaringly obvious problem within the industry?
Did you fall victim to an issue that could’ve been alleviated if you had access to this offer?
Go deep into the features inside your offer and how that lines up with a specific timeline of achievement. If students have access to X amount of incredible resources or lessons inside the offer, what should their calendar look like over the next X amount of months to reach their goal?
This is a great opportunity to make the lessons feel tangible by laying out a calendar that details when they’ll consume what pieces and where their implementation should land [this drives the point home that the offer WILL be a part of their lives going forward].
Are you releasing a Fast Action Bonus? If so- and if you’re a Live Launch Academy student with the inside scoop- you’ll most likely release that today, so lean in to the excitement and urgency around your FAB by pushing out content about the bonus all throughout the day.
This creates your feeling of “live action omnipresence” and tells your audience that you are present and ready to get them in the doors [think AM IG Live followed by a story training, then two light and consumable Reels, then another highly engaging story set].
There’s something so special about your offer, and you’ve likely glazed over it in the past at some point because it’s so innately part of you that you don’t think to shout it from the rooftops.
What you’re sharing on Day 5 is all about the method your offer is crafted around. LLAers know we call this our unique mechanism, but if this is your first time with the concept just focus on expressing to your audience all of the different steps behind your offer [build trust by showing them the concrete proof of why this works].
Everyone loves a behind-the-scenes tour, so just give the people what they want! Your audience is going to drool over an in-depth walkthrough of the offer itself, with screen records, click-throughs, and voice-overs, that will have viewers running to open a new tab just to get to your checkout page as fast as they can.
Create this with the idea that you’re showing them what they’ll experience the moment they sign up, or what it will look like inside the offer on particular dates/after certain milestones.
The word of the day is ‘clarity.’ How can you provide as much clarity and transparency around your offer as possible? See below for post we created in BEB’s launch to create complete clarity around the features, included bonuses, and discount.
Use Day 7 to publicly answer questions from the DMs, put up Q&A boxes, synthesize multiple questions into a robust explainer session, or jump into your audience’s brain by telling them “I have a feeling you’re wondering X, so let me answer that right now.”
Since you have 6 days behind you, you’ll likely have new hot topics illuminated to you that you can answer here in Q&A form as well.
Your last day! This is an exciting moment to celebrate and get those final purchasers in the door, so use your final content pieces to wrap up any loose ends, reiterate the bare bones details so they feel clear on everything inside, and ensure that you’re not rushing them but rather encouraging to act if this is in fact a good fit [no buyers remorse here]!
Okay, can I level with you?
I’ve actually only shared a tiny morsel of the Open Cart Launch Week Content that’s inside Live Launch Academy [does that help my “cool, mysterious” street cred?]! Here’s what I didn’t yet share with you…
During launch week your content should feel more like a non-stop 24 hours a day telethon party hotline than your sleek and sexy content plan typically does. We want to evoke a sense that the party isn’t stopping until the cart closes, and anytime a potential purchaser taps in to your page or content mediums [be that grid, stories, DMs, etc] they are getting something exciting to consume.
I share more on this 24/7 AM to PM concept inside the Launch Content: 3 Month Ramp Up spreadsheet inside the Launch Content module of Live Launch Academy:
Pause: even if you’re not launching again until later in 2023 this still applies to you, so bookmark this so you can come back and grab the plans when you’re ready to implement.
Don’t Forget: Tune in to The Goods over the coming weeks for even more deets on setting up your hottest launch yet in 2023! But we have one more request- we want to hear from our Q1 2023 launchers! Slide into the DMs on Instagram and tell us what you’re launching + when you’re planning for so we can stay up to date!
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