We just polled our community and the results are in — there’s a LOT of launching happening soon. Whether you’re gearing up for holiday sales or prepping for a big Q1 launch, you’re in good company.
And with that? Let’s make sure you don’t hit open cart day with the dreaded “…oh WAIT, did I even prep content for this?” feeling.
Consider this your high-converting, non-boring, audience-primed content blueprint for every day of your open cart period.
PS: Want my complete 7 Weeks in Heaven launch strategy? Inside Make It Online, I give you my most dialed-in launch frameworks, campaigns, and scripts—including everything you need for a magnetic open cart. Learn more here →
Reminder Before We Dive In
Your launch isn’t just open cart week. It’s everything you did to warm up, educate, and pre-sell before the doors even opened. Open cart is where you convert, but you still have to show up—loud, clear, and sharp.
Your Day-by-Day Open Cart Content Blueprint
Each day gives you a theme + content angles to hit, in whatever format suits your platform (Stories, Reels, Lives, Emails, etc.).
Day 1 — The Welcome Parade
Roll out the metaphorical red carpet.
Share the offer as if no one knows what it is.
Position the offer as the missing link to a frustration they already feel.
Connect it to the momentum you’ve been building.
Optional: show YOUR excitement (yes, you’re allowed to be the hype).
Day 2 — The Origin Story
What was the moment you KNEW you had to create this?
Don’t just list features — tell the problem you saw and the gap you needed to fill.
Make it human: funny, raw, heartfelt — humanity sells.
Sprinkle in the benefits as the “why now.”
Day 3 — The Roadmap Reveal
Map the timeline of success: Month 1? Month 2? Month 3?
Align every feature of your offer to real, tangible milestones.
Visual? Even better. Help them see themselves in the process.
Day 4 — The Bonus Bait (Fast Action Bonus Day)
Whether you have an official bonus or not, this is the day to create urgency.
Highlight early bird perks, bonus content, exclusive offers.
Show exactly how this bonus makes the main offer even juicier.
Day 5 — The Secret Sauce
Talk about your method.
What’s the framework, approach, or lens that’s uniquely yours?
Why does THIS method get clients better results than the generic alternatives?
Make it sound like YOU — remember, they don’t want vanilla, they want YOU.