Reminder Before We Dive In

Your launch isn’t just open cart week. It’s everything you did to warm up, educate, and pre-sell before the doors even opened. Open cart is where you convert, but you still have to show up—loud, clear, and sharp.

Your Day-by-Day Open Cart Content Blueprint

Each day gives you a theme + content angles to hit, in whatever format suits your platform (Stories, Reels, Lives, Emails, etc.).

Day 1 — The Welcome Parade

• Roll out the metaphorical red carpet.
  
• Share the offer as if no one knows what it is.
  
• Position the offer as the missing link to a frustration they already feel.
  
• Connect it to the momentum you’ve been building.
  
• Optional: show YOUR excitement (yes, you’re allowed to be the hype).
  

Day 2 — The Origin Story

• What was the moment you KNEW you had to create this?
  
• Don’t just list features — tell the problem you saw and the gap you needed to fill.
  
• Make it human: funny, raw, heartfelt — humanity sells.
  
• Sprinkle in the benefits as the “why now.”
  

Day 3 — The Roadmap Reveal

• Map the timeline of success: Month 1? Month 2? Month 3?
  
• Align every feature of your offer to real, tangible milestones.
  
• Visual? Even better. Help them see themselves in the process.
  

Day 4 — The Bonus Bait (Fast Action Bonus Day)

• Whether you have an official bonus or not, this is the day to create urgency.
  
• Highlight early bird perks, bonus content, exclusive offers.
  
• Show exactly how this bonus makes the main offer even juicier.
  

Day 5 — The Secret Sauce

• Talk about your method.
  
• What’s the framework, approach, or lens that’s uniquely yours?
  
• Why does THIS method get clients better results than the generic alternatives?
  
• Make it sound like YOU — remember, they don’t want vanilla, they want YOU.
  

Day 6 — The VIP Tour

• Give them a sneak peek behind the curtain.
  
• Screen recordings, module walkthroughs, workbook flips, Slack channel peeks.
  
• Narrate like a tour guide: “This is where clients usually have their first aha moment.”
  

Day 7 — The Objection Whisperer

• Answer the questions they’re already asking in your DMs.
  
• “Is this for me if I haven’t [xyz] yet?”
  
• “What if I’ve tried this before and it didn’t work?”
  
• “Will this actually fit my schedule?”
  
• Handle objections conversationally. Make it safe to ask, safe to buy.
  

Day 8 — The Send-Off

• The cart is closing.
  
• Recap the offer, plain and simple.
  
• Who is it for? What does it help them do? What happens next?
  
• Invite, don’t pressure. Be clear, direct, and let them decide.
  

Final Tip: Treat Launch Week Like a Reality Show

Your open cart content shouldn’t be once-a-day and done. Treat this like launch week themed programming.

Mix in:

• Behind-the-scenes
  
• Client wins
  
• Personal reflections
  
• Objection handling
  
• Buyer momentum
  

Your energy is contagious. Keep the party going all week.

Pro Tip: The full 7 Weeks in Heaven pre-sale and open cart strategy (with customizable templates) is inside Make It Online.

Learn More About Make It Online →