Behind the Scenes: YOUR Launch Week Content
We just polled our community and the results are in — there’s a LOT of launching happening soon. Whether you’re gearing up for holiday sales or prepping for a big Q1 launch, you’re in good company.
And with that? Let’s make sure you don’t hit open cart day with the dreaded “…oh WAIT, did I even prep content for this?” feeling.
Consider this your high-converting, non-boring, audience-primed content blueprint for every day of your open cart period.
PS: Want my complete 7 Weeks in Heaven launch strategy? Inside Make It Online, I give you my most dialed-in launch frameworks, campaigns, and scripts—including everything you need for a magnetic open cart. Learn more here →
Reminder Before We Dive In
Your launch isn’t just open cart week. It’s everything you did to warm up, educate, and pre-sell before the doors even opened. Open cart is where you convert, but you still have to show up—loud, clear, and sharp.
Your Day-by-Day Open Cart Content Blueprint
Each day gives you a theme + content angles to hit, in whatever format suits your platform (Stories, Reels, Lives, Emails, etc.).
Day 1 — The Welcome Parade
- Roll out the metaphorical red carpet.
- Share the offer as if no one knows what it is.
- Position the offer as the missing link to a frustration they already feel.
- Connect it to the momentum you’ve been building.
- Optional: show YOUR excitement (yes, you’re allowed to be the hype).
Day 2 — The Origin Story
- What was the moment you KNEW you had to create this?
- Don’t just list features — tell the problem you saw and the gap you needed to fill.
- Make it human: funny, raw, heartfelt — humanity sells.
- Sprinkle in the benefits as the “why now.”
Day 3 — The Roadmap Reveal
- Map the timeline of success: Month 1? Month 2? Month 3?
- Align every feature of your offer to real, tangible milestones.
- Visual? Even better. Help them see themselves in the process.
Day 4 — The Bonus Bait (Fast Action Bonus Day)
- Whether you have an official bonus or not, this is the day to create urgency.
- Highlight early bird perks, bonus content, exclusive offers.
- Show exactly how this bonus makes the main offer even juicier.
Day 5 — The Secret Sauce
- Talk about your method.
- What’s the framework, approach, or lens that’s uniquely yours?
- Why does THIS method get clients better results than the generic alternatives?
- Make it sound like YOU — remember, they don’t want vanilla, they want YOU.
Day 6 — The VIP Tour
- Give them a sneak peek behind the curtain.
- Screen recordings, module walkthroughs, workbook flips, Slack channel peeks.
- Narrate like a tour guide: “This is where clients usually have their first aha moment.”
Day 7 — The Objection Whisperer
- Answer the questions they’re already asking in your DMs.
- “Is this for me if I haven’t [xyz] yet?”
- “What if I’ve tried this before and it didn’t work?”
- “Will this actually fit my schedule?”
- Handle objections conversationally. Make it safe to ask, safe to buy.
Day 8 — The Send-Off
- The cart is closing.
- Recap the offer, plain and simple.
- Who is it for? What does it help them do? What happens next?
- Invite, don’t pressure. Be clear, direct, and let them decide.
Final Tip: Treat Launch Week Like a Reality Show
Your open cart content shouldn’t be once-a-day and done. Treat this like launch week themed programming.
Mix in:
- Behind-the-scenes
- Client wins
- Personal reflections
- Objection handling
- Buyer momentum
Your energy is contagious. Keep the party going all week.
Pro Tip: The full 7 Weeks in Heaven pre-sale and open cart strategy (with customizable templates) is inside Make It Online.
Learn More About Make It Online →