If you’re hosting a free workshop (or planning one soon) as part of your live launch, let’s get real for a second:

A universal truth in online business? People will opt in—and then ghost you.

Before you panic, here’s what you need to know:

The Numbers You’re Up Against

Based on today’s market data (2025):

• About 40% to 50% of registrants will show up live. (Gudsho, 2025)
  
• Roughly 40% of those will stick around until the end. (Growth Marketing Pro, 2025)
  
• On average, 5% to 20% of those who stay will convert into buyers. (Growth Marketing Pro, 2025)
  

What That Looks Like In Real Life

Let’s say:

• 500 people register.
  
• Around 225 attend live.
  
• About 90 stay until the end.
  
• At a 7% conversion rate? Roughly 6 people will buy.
  

This is normal. Not broken. Not a bad offer. Just math.

But here’s the good news: Most businesses are only selling to the 90 people who saw the pitch — ignoring the other 410 warm leads who just need another touchpoint.

Who Are You Missing?

Instead of focusing only on more leads, let’s get back the ones who already raised their hands.

• 135 watched but didn’t stay for the pitch.
  
• 275 didn’t attend live but signed up.
  

That’s a massive “almost there” audience. Don’t leave them behind.

How to Win Them Back (Without Feeling Pushy)

The 135 Who Didn’t Make It to the Pitch:

Host a pop-up workshop just for them.

• Make it shorter.
  
• Make it punchier.
  
• Go harder on the pitch.
  
• Pair it with a juicy PDF, bonus, or workbook.
  

The 275 Who Never Showed:

Send a nurture sequence with a twist.

• 3–5 hyper-relevant emails.
  
• Freshen up the replay: Position it as an exclusive encore (not a stale recording).
  
• Add mini-stories, fast-action bonuses, or testimonial highlights.
  

The 90 Who Saw The Pitch But Didn’t Buy:

Activate remarketing + reminder mode.

• Send client case studies or behind-the-scenes of client results.
  
• Drop in FAQs they might be too shy to ask.
  
• Sweeten the deal with a limited-time bonus or private consultation invite.
  

Why This Works in 2025 (and Beyond)

The market has shifted.

People aren’t impulse-buying as quickly.

BUT they are still buying—they just need more time, touchpoints, and trust.

Those who didn’t buy yet aren’t lost. They’re primed. Your job? Be the guide who gives them the next best step.

Bonus Insight

This is just one of the modern buyer behavior shifts we break down in WTF is Happening in the Online Space, my private podcast where I unpack what’s really working in sales right now.

Click here to listen →

Or, if you want step-by-step scripts and campaigns for this exact scenario? It’s all inside Make It Online.

Learn more here →