If you’re hosting a free workshop (or planning one soon) as part of your live launch, let’s get real for a second:
A universal truth in online business? People will opt in—and then ghost you.
Before you panic, here’s what you need to know:
Based on today’s market data (2025):
Let’s say:
This is normal. Not broken. Not a bad offer. Just math.
But here’s the good news: Most businesses are only selling to the 90 people who saw the pitch — ignoring the other 410 warm leads who just need another touchpoint.
Instead of focusing only on more leads, let’s get back the ones who already raised their hands.
That’s a massive “almost there” audience. Don’t leave them behind.
Host a pop-up workshop just for them.
Send a nurture sequence with a twist.
Activate remarketing + reminder mode.
The market has shifted.
People aren’t impulse-buying as quickly.
BUT they are still buying—they just need more time, touchpoints, and trust.
Those who didn’t buy yet aren’t lost. They’re primed. Your job? Be the guide who gives them the next best step.
This is just one of the modern buyer behavior shifts we break down in WTF is Happening in the Online Space, my private podcast where I unpack what’s really working in sales right now.
Click here to listen →
Or, if you want step-by-step scripts and campaigns for this exact scenario? It’s all inside Make It Online.
Learn more here →
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