Hey, you there, fellow entrepreneur… come in quick because we’re unlocking these business secrets that top CEOs know – and we want everyone to know them too. Keep reading to find out what biz-lessons our favorite industry leaders use to guide them through the day-to-day, big growth periods, and beyond…
They Don’t Make EVERY Piece of Content an A-Player
Many CEOs have a Social Media Manager, whether that in-house or outsources, and aren’t the one ones ‘pushing the buttons’ in real time. But due to the nature of online businesses, still have a lot of involvement in the curation and approval of content.
Being the face-of-the-brand in and expertise-based business can make every piece of content feel like it needs to be prolific to match the standards you’ve set for yourself. But it can actually be to your detriment.
You know that acquaintance who always over-intellectualizes everything. It’s refreshing sometimes. But typically you can only take them in small doses.
By balancing business-changing content with quik-consumption-relatable content, you’ll stay more consistent, increase reach, and support your audience’s ability to implement. That’s why all of those CEOs you look up to share their personal anecdotes or lighter fare pieces. Note because they’ve “earned the right to”, but because they know it bonds their audience to them.
They Don’t Compete With Their Offers
One thing most CEOs have is an on-lock offer suite. Their lower ticket pieces don’t compete with their higher ticket pieces, and they’ve paired back their offer suite to only 1-3 main opportunities.
If you want to summit that mountain faster, take some rocks out of your backpack.
Allow your clients to master their foundations and then move on to the next offer in your suite by having each of your programs & services own a specialty focus.
They Don’t Give More Than 2 Rounds of “Free”
If you want to scale, get yourself more time. Time is the biggest point of leverage for any CEO, and in turn, any company.
Most CEOs have a rule around ‘free support’. Consider creating a boundary for yourself such as, “I only give two messages worth of free strategy in the DMs on Instagram (per person). After that they’re clearly qualified and in need of one of my offers.”
Time to transition to the pitch, or do a warm hand off to one of your team members to go in for the close.
They Have Multiple In-Roads
Seasoned online-business CEOs know that they’re going to have opportunities to intrigue different sects of their audience. From beginners to advanced individuals- all at a different point in their journey. The same resources & content aren’t as enticing to all audience sets.
Consider taking a page out of these CEOs playbooks and start gating some of your content. Give out free “content upgrades” that ask consumers to give their name and email in order to continue learning behind an opt-in wall.
You don’t need to have 17 freebies to make this work. Just splice your public content in half, share the first half on your public platform and the second half behind an opt-in wall.
They Have Business Etiquette as a Top Priority
No, this isn’t the old-school corporate etiquette that might’ve flashed through your mind- put down the office cardigan right now- because we’re talking about the online business etiquette of 2023 that goes hand in hand with your business ethics. Even the busiest online entrepreneurs and successful CEOs know the importance of following general guidelines of etiquette to make sure interactions are positive, professional, and benefit all parties involved. These guidelines are as simple as:
Their Big Investments Still Come With a Mindset Hurdle
Even after 5 figure, 6 figure, and 7 figure goals are hit, most CEOs would agree that even moderate investments still come with a pause and the “is this right for my business, should I spend this right now?” question. Let’s be honest, any decision is a big decision when you’re so intimately connected to your business #entrepreneurproblems.
However, CEOs who are able to successfully shut off at night without looming thoughts of expenses know the importance of spending confidently and with a plan. The secret? A growth strategy and the security of being backed up by the right amount of cash in the bank (click to calculate yours). Having a growth plan allows you to answer those “is it right” moments with an enthusiastic “Yes it is!”
They Know it’s Consistency > Trends
Go ahead, embrace the on-trend audios on Reels- we promise it’s a good time! But what the most steadfast CEOs can count on is that their businesses will run smoothly when a standard level of consistency is applied to everything they do. Their long-term goals, sales strategies, and even SOPs are not swayed by trends, reactivity, or impulse decisions.
Consistency = Longevity in business, and the most seasoned CEOs know this.
While we always encourage you to have fun incorporating trends into your social strategy or next photo shoot, remember that a deeper level of consistency is more important than catching a singular moment of virality.
Speaking of consistency… Get ready to learn what to do on the front end to create the consistency that will turn any cold lead into a lifetime client in our FREE Workshop Series.
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