When it comes to content posting, there’s a tendency to think more is better. And while it is important to have a regular posting schedule, converting leads has more to do with content quality than frequency.
In marketing, the squeakiest wheel doesn’t always get the oil. In fact, you could actually be hindering sales by over-posting. Inundating your audience with content can feel overwhelming and deter users. The key is to say only what you have to, in a way that your audience connects with.
No problem, right?
In my entrepreneur class, one of the things I get asked most often is, “why isn’t my content getting traction?”
While the answer may vary for everyone, there are a few standard tips that can help you start gaining momentum.
One thing to note before we get into the goods: sometimes content needs to be tweaked throughout the process, and good content doesn’t always guarantee engagement. However, by following these tips, you’ll make yourself more appealing to social algorithms and users alike.
Something I have to tell myself all the time when writing my posts is, “say less.” I know you have so much juicy content to share and you want your followers to get every bit of it, but the truth is, there are users who just won’t read lengthy paragraphs of text, no matter how engaging.
“But I don’t want to lose all of this good content.”
If you’ve been with me for some time, you know I love my Nesting Doll approach, in which you’ll pick the main topic and open up your “dolls” [i.e content topics] until you end up reaching a super niche piece of content.
This hyper-specific point is where we get that “mind reader” response from our audience, and…
It’s also the process we use to come up with additional content topics VS tip-stuffing and drying up creatively.
…of traffic, that is.
If your audience primarily uses Facebook, don’t spend all of your time creating Instagram campaigns. Analyze where your traffic is coming from and how those users are engaging – what type of content is getting you the most traffic. Ultimately, you’re creating content for them, not you, so you have to find and meet them where they are.
Another pro tip to help maximize content is this: break up long pieces of content into sections that you can publish incrementally and share those sections across different channels. This helps prevent you from inundating the audience on one platform with content on the same topic.
Like that sexy selfie archive we all have on our phones, creating content in bulk can help you maximize your time and energy.
As a busy entrepreneur, there are a thousand things that need your attention. I can’t tell you how many times I’ve found myself sitting at my desk at the end of the day, staring at a still-full list of to-dos.
It may seem like a good idea to schedule time in your week to write content, but the truth is that it rarely works out that way. When inspiration strikes and you have the time to write, maximize it! Don’t just write one post; write three – or five or ten. This will ensure you always have fresh content in the queue and will save you from those “oh shit” moments when you have to stop the world and bang out content that is less than your best.
To make your content go farther, you have to be strategic. Here’s the step-by-step on how to expand your content reach (this is the real juice)
This is what you’re already doing: attention-grabbing captions full of detail, ultra-savable deep dives, and downright mind-blowing. In this piece, we want to include 2-3 of our tips + a clear call to apply to work with you.
Now that we have an Anchor Post, let’s take a SINGLE piece from the list of 10 Benefits and use that as a crowning point in a Reel- making sure this piece doesn’t need too much context to make sense.
What we’re aiming for here is a support piece that backs up your Reel- so think of anything from a personal anecdote to a deeper dive into the proof behind your Reel topic.
Example: “How to Mend Relationships that Were Impacted by a Fight-or-Flight Nervous System”
Now we’ve shared 4-5 benefits from our Top 10 List, keep going with the remaining points – Looping all Reels, Stories (save to Highlights), Lives, etc. back to your Anchor Post with the CTA.
You’ve just turned one parent topic into 10+ pieces of content AND an inbound ecosystem that leads to a call to work with you.
Prioritizing impactful content creation while managing the day-to-day operations of a new business can be overwhelming, which is why I have created courses that will help you simplify and amplify your content, so you are always locked and loaded. Register for an entrepreneur class and put your mind at ease.
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