Updated Pricing Strategy for Online Coaches & Service Providers
Raising your prices is one of the most underutilized levers for scaling an online business. Not because entrepreneurs don’t know they should raise them — but because they’re busy clenching their teeth wondering if it will blow up their client roster.
If you’re here, you’ve probably been flirting with the idea of a price increase but haven’t gone “full send” yet. Maybe you’ve asked yourself:
➤ “Will clients still buy at the higher price?”
➤ “Am I actually ready for premium pricing?”
➤ “What if I price myself out of my market and have to get a corporate job where I have to wear slacks again?”
The real question is: What if you’re undercharging — and leaving not just profit, but better-fit, more committed clients on the table?
This blog is going to help you:
All without compromising your integrity — no gimmicks, no bro-marketing, just smart business.
Let’s play a game:
If you’ve ever had clients who:
…it might not just be a “bad client.” It could be your pricing.
When you underprice, you often attract clients who aren’t fully ready for the transformation you offer — and they show up accordingly.
Premium pricing isn’t just a cash grab — it’s a filter. It helps you call in:
Premium clients aren’t mythical unicorns — they just need you to meet them at the right level.✨ Want insights like this every week? I spill the good stuff inside The Goods, my free newsletter. Join The Goods →
Spoiler: It’s not really the number you’re afraid of.
It’s rejection.
The “what if they don’t want me anymore?” spiral.
You might be attaching rejection to:
Here’s the reality: There are plenty of clients who expect to pay premium prices — and happily do so.
Your job is to meet them there.
Inside Make It Online, I teach entrepreneurs how to design signature offers that are already profitable, so price increases aren’t guesses — they’re calculated moves.
Here’s the simplified version you can steal today:
Your goal: 50%-70% profit margin in online service businesses.
Example:
By optimizing:
Where do you want to sit?
Bonus Tip: Pricing isn’t just math — it’s marketing.
If you want to sharpen this even further, grab the free masterclass: Define Your Unique Sales Edge →
Use the GWC Framework (adapted from Traction by Gino Wickman):
Do you Get it? (Consistently deliver results)
Do you Want it? (Desire to serve at a higher level + charge accordingly)
Do you have the Capacity? (Skills, systems, or mental bandwidth)
If you answered yes to all three — it’s time.
If not? Inside Make It Online, we help you get there without just slapping a bigger price tag on your sales page and hoping for the best.
Don’t just quietly change the number on your checkout page.
Use it.
Hot Tip: Don’t discount below your old pricing. Your margins will hate you.
If you’re ready to:
It’s time to raise your prices — strategically.
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✨ Need help designing your signature offer, pricing it with confidence, and selling it on repeat? That’s exactly what we do inside Make It Online. Check it out →
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