Most entrepreneurs aren’t short on intentionality — they’re just working with a partial map.
You’re likely making sharp, well-meaning decisions — they’re just happening inside a tunnel instead of from the bird’s-eye view. And when you’re too close to the day-to-day, you end up making the business heavier than it needs to be (cue: more deliverables, more bonus stacks, more busywork).
The simplest way to scale?
Get more out of what you already have — without defaulting to “add another offer” every time you want to grow.
In this blog, I’ll show you how to:
With a curriculum-based, mid-to-high ticket group program as your anchor, your business is naturally lean. You don’t have high overhead — you have opportunity.
But if you’re still wearing every hat (fulfillment, admin, client support) or stuffing your program with extras clients don’t need, you could be unintentionally draining profit.
Before you layer on new traffic or complicated launches, it’s critical to:
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AOV = how much the average client actually pays.
This isn’t about upselling random fluff.
It’s about offering meaningful upgrades inside your signature offer, like:
You’re not guilting anyone into buying more — you’re offering pathways for the clients who want to.
Secret Menu: Just like your favorite coffee shop has the off-menu stuff for insiders, you should have behind-the-scenes offers for existing clients.
Think:
Upsell Waterfall:
Drip opportunities to invest deeper after clients get a taste of the result.
For example:
The key? Upsell momentum is client-driven, not you-shouting-on-stories driven.
You don’t need to slap on a membership to increase retention.
Retention = giving them somewhere valuable to go next.
Options:
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