If you’re planning to raise your prices this year – but that cold clutch of fear creeps in whispering, “Don’t do it. You’ll outprice your audience…” – I see you.

Or maybe a recent pricing objection sent you into a spiral:
“Are my prices too high? Maybe the market just isn’t there right now?”

Let me stop you right there: hogwash.

Premium offers are selling every single day, and buyers are excited about it.
Why?
Because investing more often signals to them that they’re about to have a premium experience.

But here’s the key:

If you want your pricing to be a non-issue, your brand—and that offer—must be positioned to back it up.

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What Is Positioning?

Positioning is the unique, unmistakable place your business occupies in the market.
It answers the critical question:

✨ Why you?

When done right, positioning doesn’t just make your offer compelling—
It makes it non-negotiable.

But here’s the twist:
You can’t position yourself properly without first defining your signature offer.

Your signature offer isn’t just what you sell – it’s what you want to be known for. Without it, your positioning becomes guesswork, and you’ll blend into the noise instead of breaking through it.

Think of Positioning Like a Set of Nesting Dolls:

• Innermost Doll: Your genius—the skill you’re exceptional at.
  
• Next Doll: Your signature offer—the transformation you’re known for.
  
• Third Doll: Messaging and content that attract and convert ideal clients.
  
• Largest Doll: Your market position—what makes you unforgettable.
  

Positioning is that outermost doll.
But without the inner layers, the whole structure falls apart.

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Why Positioning Solves Pricing Problems

If you’re fielding constant pricing objections, it’s not about the number on the invoice—
It’s about the perceived value.

When your positioning is strong, clients don’t just tolerate your rates—they expect them.

They see the transformation you offer.
They trust you to deliver it.
And they say: “Where do I sign?”

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Real Client Examples: How Positioning Changes the Game

Here’s a look at how strong positioning can instantly elevate perceived value:

Hilary Downey

Positioning Concept: The Balanced Track
Signature Offer: The 10-Week Transformation
Hilary helps women achieve sustainable fat loss without guilt or obsession.

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Courtney Lazar

Positioning Concept: Back-End Brain
Signature Offer: Custom Systems Builds
Courtney transforms tech chaos into a 24/7 backend machine for business growth.
Read Courtney’s Full Case Study →

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Jennifer Hanway

Positioning Concept: The Science of Stunning
Signature Offer: Lean & Clean
Jennifer helps women 40+ unlock effortless beauty and wellness through tailored metabolic health.

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Stacie Bloomfield

Positioning Concept: The Sm{art}er Way
Signature Offer: Leverage Your Art
Stacie empowers artists to turn their talent into thriving, scalable businesses.
Read Stacie’s Full Case Study →

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Kathryn Binkley

Positioning Concept: The Unshakable Company
Signature Offer: The Unshakable Mastermind
Kathryn helps ambitious CEOs lead high-performing, self-sufficient teams.

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Milou Pietersz

Positioning Concept: The Elite League
Signature Offer: The Elite Social Society
Milou teaches social media managers to build premium brands, elevate pricing, and scale profitably.
Read Milou’s Full Case Study →

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Notice something?

These entrepreneurs aren’t competing on price—they’re competing on positioning, authority, and transformation.

And it works.

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The Real Gap: Business Model First, Position Second

Here’s where most entrepreneurs get stuck:

They try to “position” themselves before they’ve nailed their business model.
That’s like building a house on sand—no matter how pretty it looks, it won’t last.

Here’s the right order:

1. Define Your Signature Offer

What’s the clear transformation you deliver?
How do you want to be known?

Need help defining your signature offer? Start with The Genius Locator, my step-by-step tool to uncover the aligned topic for your core offer.

2. Build Your Sales Pipeline

Create lead-in offers and free resources that direct traffic to your signature offer, ensuring consistent visibility and sales.

Related blog: How to Build a Signature Sales Funnel That Converts.

3. Plan Your Content Strategy

Your content isn’t random anymore.
It’s strategically designed to:

• Attract ideal leads.
  
• Build trust.
  
• Reinforce your positioning.
  

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Why Positioning Is the Missing Link to Growth

When your signature offer, your sales pipelines, and your content are working together, positioning becomes effortless.

You stop chasing clients.
You stop defending your prices.
You start magnetizing the right people who are ready – and excited – to pay.

Remember: You’re not overpriced. You’re underpositioned.