How We Turned “Too Many Offers” Into a Seven-Figure Signature Program
When Stacie first started her art business over a decade ago, she was printing her illustrations on tea towels and greeting cards, selling them at craft fairs and on Etsy.
Fast forward a few years, and her brand — Gingiber — had grown into a nationally recognized name, licensing artwork to companies like Crate & Barrel, Williams-Sonoma, and Moda Fabrics. She turned her handmade hustle into a seven-figure business.
As her visibility grew, so did the questions from other artists: “How did you do it? Can you teach me?”
That demand led to a full ecosystem of offers:
- Mini courses
- Monthly memberships
- A high-level mastermind
- One-off digital products
- A group program (called Leverage Your Art)
The problem?
Everything was valuable, but nothing was integrated. Her offers were overlapping, her delivery was bloated, and her revenue streams – while solid – were scattered. Most importantly, it all relied on her to hold it together.
That’s when she came to me for 1:1 strategic support.
The Goal: Scale Smarter, Not Harder
The mission was simple:
Clarify the core, streamline the rest, and rebuild a business model that scaled with her – not because of her.
What We Did Together
1. Elevated Her Core Program
We made Leverage Your Art the centerpiece:
- Sharpened the transformation
- Restructured the curriculum for scalability
- Built the backend systems to support bigger cohorts without more manual work
2. Simplified the Backend
We eliminated complexity by:
- Sunsetting a membership
- Repurposing mini-offers into lead magnets or bonuses
- Consolidating her product suite for easier marketing and delivery
3. Created an Entry-Level Offer
We built a natural stepping stone for newer artists:
- An entry-point product that didn’t dilute her brand
- Created a smooth ascension path into Leverage Your Art
4. Created Her Brand Position
We refreshed her messaging around:
- “The Sm{art}er Way to Grow Your Art Business”
- A visual brand hook that highlighted the ART in Smart
5. Named and Structured Her Framework
We developed the Sketch to Success System – giving her audience a clear, repeatable path that added tangible value to her marketing and program delivery.
6. Built Her Evergreen Sales Strategy
Finally, we mapped out her full evergreen funnel:
- Automated upsells and downsells
- Freed her from week-to-week manual selling
- Created breathing room for big-picture leadership
The Results
- Leverage Your Art became a 7-figure signature offer
It now accounts for the majority of her education revenue – without needing constant manual selling or new content.
- Simplified Offer Suite
Stacie reduced decision fatigue, streamlined her backend, and aligned her offers into one cohesive ecosystem.
- Gained Breathing Room to Lead
With systems doing the heavy lifting, she has time to focus on high-impact moves – and take real vacations when she wants.
Want to Scale Smarter Like Stacie?
This is the kind of strategic rearchitecture we do inside 1:1 Support.
If you’re ready to simplify your offers, scale sustainably, and finally step into the CEO seat of your business – let’s build your seven-figure ecosystem.