When it comes to selling your signature offer, you don’t just need a funnel – you need the right funnel at the right stage of your offer’s evolution.

Because the truth is, selling a signature offer isn’t one-size-fits-all.
The pipeline you use for an Alpha or Beta round looks very different from what you’ll use once you’re scaling into evergreen sales.

That’s why inside Make It Online, I teach a full signature sales funnel system: quiet intimate sales → splashy public launches → strategic evergreen funneling.

Let’s break it down, step-by-step:

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Stage 1: Quietly Sell It (Before You Live Launch)

Your first sales pipeline shouldn’t be a big splash.
It should be focused, direct, and built for traction and intel gathering—not mass marketing.

This is where you use my proprietary Quiet Sale Strategies:

• The Direct From Brochure Blueprint
  Create a no-fluff, compelling brochure or one-pager that drives direct applications or interest.
  
• The Video Sales Letter Strategy
  Film a simple but powerful VSL (Video Sales Letter) walking potential clients through your offer, the transformation it delivers, and exactly why it’s designed for them.
  
• The Waitlist & Pre-Sell Process
  Instead of promoting publicly right away, drive interest to a private waitlist. Then offer early access or founding member perks to a curated list of pre-qualified leads.
  
• The Handraiser Response Roadmap
  Post content or emails prompting “handraisers” (those who want more info) and guide them through a personalized DM/email journey into the offer.
  
• The Sold Out In The DMs Plan
  Use DM conversations (strategic and systematized) to convert leads directly without complicated funnels, ads, or large launches.
  
• The Sales-Driven Lead Magnet Masterplan
  Offer a free value-packed resource (lead magnet) designed to build buying beliefs – turning passive consumers into primed leads for your offer.
  
  Learn more about different types of lead magnets here: How to Craft a Free Resource That Turns Browsers Into Buyers

Key Principle:
The goal of this phase isn’t visibility – it’s validation.
You want early buyers, early testimonials, and real-time messaging feedback to refine your offer positioning and sales narrative before you go wide.

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Stage 2: The Big Splash Launch

Once you have traction and proof of concept from your quiet sales, it’s time to make a splash.

This is where your offer goes public – and becomes a visible, permanent part of your brand identity.

Think of it as a coming-out party for your signature offer.

The splash launch should focus on two main goals:

1. Sales. Obvious. You want conversions.
   
2. Brand Embedding. You want your audience to start associating you with the transformation your offer delivers.
   

In this phase, you’ll typically use:

• A 3–5 day live event (like a challenge, private podcast, workshop series, our proprietary “quiz double dip”, etc.)
  
• Pre-launch nurture content (seeding stories, behind-the-scenes build-up, value drops)
  
• High-energy cart open/call-to-action sequence
  
• Follow-up sequences for fence-sitters
  

Key Principle:
The splash launch isn’t just about filling spots – it’s about staking your claim in your industry’s landscape.

You’re saying:
“This is what I do. This is what I’m known for. And this is the BEST place to come for it.”

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Stage 3: Evergreen It for Scale

After you’ve sold it directly (quiet sale)
After you’ve launched it publicly (splash sale)

Then you evergreen it.

At this point, you already have:

• Buyer feedback
  
• Conversion data
  
• Messaging proof
  
• Refined positioning
  

This makes building an effective evergreen funnel so much easier – because you’re not guessing what works, you’re using real launch insights.

A typical evergreen funnel at this stage looks like:

• A free resource or masterclass (your “detonator”) designed to attract highly qualified leads.
  
• An automated nurture and conversion email sequence.
  
• Optional: Behavior-based automations (if they opt-in but don’t apply, pitch a low-ticket offer that pre-trains them for your signature offer later).
  
• Optional: Retargeting ads to re-engage warm leads.
  

Key Principle:
The evergreen funnel isn’t just about making sales on autopilot –
It’s about capturing and converting the “later buyers” who weren’t ready during your live launch but are now primed.

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Choosing the Right Funnel at the Right Stage

Each of these sales funnels is part of the bigger ecosystem I teach inside Make It Online – because they serve different purposes at different stages:

Funnel Type	When to Use It	Purpose
Quiet Sale Funnel	Alpha or Beta rounds	Validate offer, refine messaging, build early momentum
Splash Launch Funnel	First 1–2 public rounds	Fill your program + embed your brand positioning
Evergreen Funnel	Post-launch scaling	Capture warm leads, create passive sales, maintain momentum

Your Next Step

If you’re serious about building a signature offer that sells itself – quietly, publicly, and on autopilot – you don’t just need one funnel.

You need a sales system that evolves with your offer.

Inside Make It Online, you’ll learn:

• How to choose the right sales pipeline based on where your offer is at
• Templates and step-by-step frameworks for every type of funnel
• How to audit and customize your sales strategy to fit your business
• How to stop guessing – and start scaling

Your signature offer deserves more than a “post and pray” sales method.
It deserves a strategy designed to create momentum, authority, and magnetic sales.

Let’s build it.