Social media is ever-changing, and marketers have more tools than ever to help them promote their businesses on various platforms. But with so many ways to advertise your business online, it can feel like social media marketing is a full-time job.

But don’t stress.

I’ve got some lifesaving social media marketing tips that can help you maximize your promotional efforts and give you back valuable time in your week.

Tip 1. Be Selective

I’ve said it before: you don’t need to use every social media platform. The trick is to find out what mediums your target audience uses and then create strategies suited to those channels.

Here are a few valuable metrics to consider when evaluating platforms:

• Between January and March 2022, the largest demographic of users on Facebook, Instagram, and LinkedIn were between the ages of 25 and 34.
• As of March 2022, people between the ages of 10 and 19 made up the highest percentage of U.S. users on TikTok.
• Twitter currently has a lower CPM than all the other major social media channels, making it the cheapest to run ad campaigns on.
• In January 2022, Snapchat had more female users than males.

Obviously, these barely scratch the surface of the data that’s available, but it’s important to look at the whole picture – most popular user age ranges, the kinds of content that they engage with the most, user locations, user genders (if your business, like mine, caters to a particular gender #womeninbusiness), ease of selling on the platform, etc.

Tip 2. Utilize in-Platform Sales Tools

This is another factor that can help you narrow down your selection of social media channels to use. Instagram, for example, offers sales tools like the “link sticker” in stories that takes users to your website, or the “shop now” button in post ads.

How easily a user can access your website from the platform can help you determine whether you want to use that channel to market your business.

Tip 3. Diversify Your Content

Creating a healthy mix of videos, images, and text keeps your audience engaged and gives you greater reach on social platforms. Some users interact more with images than video; some read long captions, and some don’t. Keeping your promotional content diverse allows you to reach all sectors of your audience where they’re at. This also provides users with various means of sharing your content.

Tip 4. Sync Your Content Across Various Channels

If you decide that Facebook and Instagram are beneficial for your business, syncing the two can be a valuable time saver. Because Facebook owns Insta, their formats are similar. You can set your Instagram posts to automatically share to your Facebook profile as well.

Tip 5. Refresh and Re-share Old Content

With technology constantly changing the way we market, our knowledge is always expanding. The content you published a year ago might not be as relevant today, but that doesn’t mean it can’t be useful. Take an outdated blog post and refresh it by adding some new information that applies to the current market, and re-share it on your website and social platforms.

Not only does this show followers that you know your stuff, but it also saves you from having to write a new post from scratch (a godsend during those extra busy weeks).

Tip 6. Don’t Neglect Hashtags

I know this is a no-brainer, but it’s easy to get swept up in serving the prettiest piece of content that you overlook the finishing touches. Hashtags help your content go further by making it searchable to users outside of your community.

Get Next-Level Social Media Marketing Tips from an Online Business Coach

As a seasoned online business coach, I work with female entrepreneurs to help them fine-tune their business model and create high-converting content strategies. If you’re wondering how to sell on Instagram, Facebook, or any other social platform, consider me your fairy godmother for social media marketing tips. Check out my programs today.