You’re scrolling through Reels or TikTok and come across a video so good that you keep it playing on repeat. There’s just something about it, about the creator, and it’s got you thinking, “How was she able to do that? It seems so natural, she doesn’t look like she’s trying at all!”

That magnetism and that palpable energy is happening with your favorite business owners and creators because they’re leaning into how they naturally show up, rather than forcing themselves to appear as something they’re simply not.

They key is to overlay your honest self, your quirks, and your uniqueness, over the high quality content that you’re serving up to your audience.

So how are you going to do it? Read on to see which Reels Personality Type best fits you…

Authoritative

She shows up with a white board at the ready and a pre-planned script so no point is left unshared, and she delivers mini-trainings and quick tips that completely blow the minds of viewers.

Hone the Style:

• Focus on getting the lesson in the minds of the viewer

• Matter-of-fact and to the point in their verbal communication

• Visual aids are used when necessary, but they focus on adding helpful captioning and text-on-screen to accommodate all learning modalities

• Not overwhelmed by in-app trends or showing up in a jazzy way, but instead puts the emphasis on the lesson and attacking all angles of the point so the viewer walks away with something.

How to Prepare:

• Map out the key points in detail and review them multiple times before hitting record. Keep your tone engaging yet confident- be yourself and remember that “authority” doesn’t mean masculine energy, giving orders, being brash (unless YOU want it to).

It means becoming so well known as an expert in your target market that people will search for your brand proactively and purchase from you because they know, like and trust you– even if similar products or services could also solve their problem. – Said by Lighter Capital

Entertaining

Always has the best lip syncs, knows where to find the trendiest audios, and gets reshares on all of her most hilarious content. She knows that the sparkle of a funny joke or trending sound can pull a viewer in to the perfect place where they’re learning and enjoying their time on her page.

Hone the Style:

• Wow factor is important, and messages are communicated with extra “razzle-dazzle”

• Trending audio is used in a timely manner before the trend fizzles

• Storylines and emotional connections are important for getting the point across

• Unafraid to be bold or take a risk to evoke feeling from viewers

How to Prepare:

• Create a roster of tips on a note on your phone for when the perfect audio comes along, then overlay a lesson/fact with a trend. Before filming, dance or shake out all of the nerves, and practice your movements and facial expressions on screen before you press record to minimize critical thoughts & refilms.

Relatable

She is effortlessly herself and shares the content that makes you feel like you’re not alone. She warmly welcomes you into each video and drops high-value knowledge in a perfectly comfortable way.

Hone the Style:

• Keep it conversational – talking with, not at, the audience

• Confident in sharing the messy middle of their work

• Creates the feeling that you’re on a FaceTime with your best friend

• Production value is simple to create an in-the-moment feeling (though they might use a cute mini-mic)

• Post with a “not trying to impress” and “unfiltered” feeling

How to Prepare:

• Think of what you’d tell your business best friend in the context of the lesson you’re trying to deliver. Get comfortable pulling out the camera in-the-moment and showing the uncurated side of your thoughts, your space, and your work.

Remember, you can lean toward just one personality type, or be a mix of multiple types. What matters most is identifying what makes you feel the most like your true self when you pull out that camera!

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In the newly remastered Five Figure Instagram, we have a module on Video Marketing including Feed Video, LIVES, and Reels- Teaching you to master the art of on-camera magnetism, transitions, hooks, flow of the video, and so much more.