A lot of questions came up around how to get proper feedback and testimonials if you haven’t sold the offer before. We chatted about it, but I wanted to do you one better –
Done for you emails to ask for feedback, subtly promote your product, and (when appropriate) pre-sell your offer to these most plugged-in audience members!
Here’s an overview of the emails:
Email 1: Initial ask for opinion; CTA is an email response with the word “YES”
Email 2: Second ask for opinion; CTA same as above; If no response, then omit from remaining
Email 3: Send them project brief + feedback survey; If they fill out – jump them to email 5
Email 4: Second send of project brief + feedback survey; If no response, then omit from remaining
Email 5: Thank them + give the opportunity to pre-sale
Here’s a breakdown of the email body (copy+paste to a word doc):
INITIAL ASK FOR OPINION
Send this email to the segment of your list that’s the most engaged. You can tell this by looking at open & click rates. We’re asking for a simple, one-word response in order to make it easy to commit to the feedback request.
Subj: Hey! Can I get your opinion?
Hey Their First Name,
I’m writing you in particular because you’ve been one of my most engaged subscribers – How cool! Thanks for virtually hanging with me
The reason I’m writing –
My team and I have been working on a semi-secret project, and I’d love to get your thoughts. Since you know the brand / community, your opinion would be invaluable!
Would you be open to giving me some feedback? It should take no more than 3 minutes.
Just reply to this email with “YES!” and I’ll send over a brief on the project!
– Your Name
SECOND ASK FOR OPINION
Send 48 hours later
Send this email to everyone who did not respond to email 1. Do not send it to people who already replied.
Subj: Re: Can I get your opinion?
Hi — Your Name here again…
Just a quick follow up on the last email I sent (I know how things can get buried!) If you’re interested in providing feedback, I’d love to get your opinion on a new project/offer at “TSB HQ”.
It’ll take you about 3-5 minutes total.
If not, no worries and I totally understand!
If YES (you rock), just hit reply and tell me you’re in!
SEND PROJECT BRIEF + SURVEY
Send ASAP after the “YES”
Notes: Only send to those that agree to give feedback.
Subj: Here’s the sitch, deets, scoop!
Alright, get ready for the tea:
I’m working on a brand-new resource called Live Launch Academy. It’s an elite blueprint to successfully (stress-lessly) launch your offers.
I’ve used this launch framework to sell over $600k in digital product sales in the past 9 months.
Here’s where you come in:
First, check out the details here.
Second, fill out this quick survey.
– Your Name
SECOND SEND OF PROJECT BRIEF + SURVEY
Send 48 hours after last email (we want to remind without being a bugaboo)
Notes: Don’t send this email to anyone who already responded. It’s just a follow up for those that haven’t filled out the survey yet.
Subj: Re: Secret project info
Hi First Name,
A friendly bump about the feedback you agreed to We’re looking at releasing this bad-boy next month and I’d LOVE to know if you think it’s viable.
If you can please…
1. Read the details of the secret project I’ve been working on.
2. Give me your opinion on it here.
Thanks a ton!
– Your Name
PRE ORDER (ONLY FOR PEOPLE WHO FILLED OUT SURVEY)
Send within 5 hours of receiving their survey, if possible.
Notes: Only send to those that filled out the survey. If the person gave negative feedback such as, “No I would not buy this”, consider omitting them. Goal of this email is to thank them for their time, and give a pre-sale opportunity.
Subj: Thanks + Some Insider Info
Thanks for filling out the survey, First Name!
That feedback was REALLY helpful.
To answer a common question I received – All of the materials will be hosted in Kajabi (a course-hosting software with a custom login, and user friendly dashboard), you get immediate + forever access to the materials, AND a private VIP community for daily Q&A with me.
And just to let you know, I’m running a special pre-sale for everyone who gave feedback on the Live Launch Academy.
Right now, there are only 5 slots left and then I’m closing it down until official release.
Would love to have you be a part of this founding member cohort. (Psst… You get the best price & the most 1:1 support.)
If interested, shoot me back an email and I’ll get you set up!
Thanks again for the feedback,
– Your Name
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