What’s the secret to having a home-run launch, a sell-out-worthy program, or an operations structure that lets you rest easy at night? Is there a small piece of the puzzle that, when changed, can create a massive impact in a biz?
We know exactly how you feel… so, we asked!
We posed the question to the members of Little Black Book, the high-level directory of female entrepreneurs who are excellence obsessed and ready to go to work for you. From various niches and a wide range of perspectives, we’ve compiled the tips you’ll want to read if you’re in the business of OWNING this quarter!
“Stay true to your long-term vision + goals — it can be easy to settle for less than what you think is possible for you or unknowingly shift your strategy to point to another person’s vision. Instead, re-create your business AND personal vision every 90 days + get yourself into an expansive headspace to make sure you really dream big. Secondly, make your vision practice a regular occurrence by reading it every day to help stay in alignment so you can make decisions throughout the day that get you closer to that vision. Everything is possible for you, go out + get it!”
Taylor Thompson is the go-to High-Performance Strategist for leaders, high-achievers, and entrepreneurs. She helps you achieve your big “impossible” goals + step into your best self without compromising your quality of life. @heytaylorthompson
“Don’t be overly focused on vanity metrics; what you see online does not always translate to the scale or viability of a business. I run a 7 figure company with less than 3k followers on that business’ IG. I did a $10k launch with no FB group and less than 200 emails. No fancy website, no formal logo, no massive following does not mean you can’t still be wildly in demand. Focus on building the foundation of your business, the frills can come in time.”
– Alisha Pennington
As a mentor, she cultivates a mindset focused on building the foundations of a sustainable business by highlighting business formation, contracts, accounting, and SWOT analyses. As a visionary, Alisha finds opportunities to disrupt an industry– because she is truly a rebel at heart (any other non-conformers out there?). @itsalishamp
“Building an evergreen funnel can feel super messy at first. Here’s a tip to streamline the process: make sure you are 100% clear on your funnel strategy before building out any of the tech pieces. Then start building in chronological order of your funnel to minimize the tech headache!”
Angela is the founder of The Systems Rx and currently resides in Tampa, Florida. She is a funnel tech and automation specialist and she helps online business owners launch evergreen funnels without the tech overwhelm. @thesystemsrx
“My number one tip is to connect and network with other online business owners as much as possible. Try not to see everyone as a potential client or customer, and instead focus on building real relationships with like-minded people. Your biggest opportunities and breakthroughs will likely come from this inner circle.”
Cait Howard, owner and founder of Cait Rose Co., has been working with powerhouse women to launch and grow their podcasts since 2019. Through a combination of online business experience and technical know-how, she helps female entrepreneurs use podcasting as a strategic asset in their business and grow their authority online. @caitroseco
“Your business can be structured however you want it to be. However, if you want your business to grow, you need to hire a team effectively, efficiently, and strategically. Don’t think of hiring employees as an “if” but as a “when” and plan all your processes as if you were one day going to delegate them to someone else. If you keep things simple and lean, delegating will be a natural next step, and you can keep growing as you take on more responsibilities. Hiring can be scary*, but being able to impact your team as well as your clients is the BEST feeling. *less scary with me holding your hand through it!”
-Kira La Forgia
Kira La Forgia is the woman who actually enjoys 1099s, W2s, FMLA, and FLSA; Kira La Forgia. Kira is the go-to People Operations resource for six-figure online business owners ready to protect, streamline, and scale their businesses. @theparadigmm
“My #1 tip for an entrepreneur with an online-based business is making sure you put your focus in marketing AND sales. It’s easy to get caught up in just one or the other but to continuously grow your business, you need both. Marketing gets the customer interested in what you offer and sales is how you close the customer to that offer. So, make sure with your next promotional plan for your offer that you have your marketing efforts in order and your sales strategies down for conversion!”
– Madison Tinder
Madison is a business and marketing strategist who helps online businesses scale their business by building out an effective product suite, creating an irresistible sales process and plan for sustainability. @madison.tinder
“Meet your customers and clients where they are and not where you think they should be. Be intentional in your approach by exploring their strengths, their weaknesses, their pain points, their needs, their ideas, their emotions, and connecting in a way that is effective for them.”
Ambera Brown teaches new entrepreneurs how to show up with confidence, get organized, and create marketing & sales strategies that convert.Ambera’s approach is centered around growth and authenticity. Ambera not only has the ability to create results, but also the heart to truly meet her clients where they are; provoking greatness within them. @coachambera
“Don’t underestimate the power of your feminine energy in business. Yes, you need a powerful marketing strategy, a smart customer workflow, and systems that support growth. But at the end of the day, you also need to take time to nurture your mind, body, and soul. If you don’t, and you keep hustling away toward that big goal – you could find yourself out of alignment, disenchanted, and that awful “B” word … burnt out. No one benefits when you’re too tired to provide quality products or customer service. Your feminine energy – the one that is kind, compassionate, and nurturing – is your superpower. And when you balance it with your masculine energy – the one that checks off needle-moving tasks and plans out your next steps, you’ll become magnetic.”
– Tiffany Naper
Nashville-based Holistic Business Coach and decade-strong entrepreneur Tiffany Napper specializes in helping ambitious, creative entrepreneurs turn their sense of overwhelm into inspired purpose. She’s passionate about helping women build a sustainable empire that brings them more abundance and joy. @tiffanynapper
“There are a few reasons why people follow you on Instagram, and it happens when you master these three things: you solve a problem for them, your message speaks to them, and your content is consistent. When you incorporate all of these into your marketing strategy, you’ll start to turn followers away who would never buy your products or book your service anyway. This will help you attract your ideal audience a.k.a. your dream clients & customers!”
Jessica Hobbs is the owner + founder of Social Savvy HQ, a social media marketing company specializing in helping service-based entrepreneurs grow on social media through content that converts and proven organic strategies. @socialsavvyhq
“If you’re looking to grow your business as an online entrepreneur – you’re probably spending a lot of time on the social media front (which is super important, of course) but have you thought about what ideal clients are seeing once they’ve been converted from social media? Having a powerful, high-converting and high-connecting message aimed directly at your ideal clients alongside a branded website can make all the difference. Start with a transformation sentence, an introduction to yourself as the guide, and a “sexy” process to show your ideal clients you have a tried and true system before, of course, inviting them to take action.”
Amanda Burg is the Founder and Creative Director of The Website Workroom. With her unique expertise in storytelling and art, Amanda helps brands tell their story and stand out online through high-converting (and high-connecting!) copy and web design. @thewebsiteworkroom
“Tired of hearing crickets on your social media?!? Chances are pretty high that the crickets are there because you aren’t engaging with other accounts too! Engagement is a fancy social media term for simply creating conversation. If you want people to come chat with you on your platform, go create conversation on theirs! Set a timer for about 20 minutes (to start with) each day and spend those minutes intentionally commenting, liking, going through stories, and having authentic convos with your ideal clients! And voila watch your account and your community grow!!”
Samantha Semans is a Social Media and Ads Strategist that helps entrepreneurs amplify their message, scale their brand, and generate leads using social media. She combines years of marketing experience, her love for people, and proven strategies to serve her clients well with her business, Ten10 Social. @semanthasemans
“It can take multiple touch points for your audience to convert, but as online-based business owners, it’s WAY too easy to feel overwhelmed by the endless amount of content we’re encouraged to produce. Enter: Integrated marketing. My top tip for online biz owners is to develop a sustainable multi-platform marketing plan that’ll increase visibility for your biz, without the overwhelm! Simply start out with one BIG topic per week (this’ll be your biggest piece of content like a blog or newsletter), then determine what you can easily extract for smaller pieces of content (like Instagram stories or feed posts) and connect the dots across each platform!”
Kelly Potts is a Marketing + Mindset coach, and host of the Marketing Shift podcast. She combines 8 years of mastering digital marketing with a background in Life & Success Coaching to help online business owners streamline their strategies for major business growth.@marketingshift
“So you want to accomplish more in less time, stick to the stuff you love doing, and ditch your nightly prayer for a 25 hour day? Run your business on autopilot. As a systems and strategy-driven Online Business Manager, automation is my number one secret to helping online-based entrepreneurs get more hours, organization, and brain space back. The perfect place to start is with a Customer Relationship Management (CRM) software like Honeybook – a tool that automates everything from bookings and invoicing to onboardings and project management so you can spend less time in the backend and more in the frontend of your business. Because why run on empty when you could flourish on your terms, knowing your automations have got the ‘boring stuff’ handled?”
Aurelia is an Online Business Manager, Systems Strategist, Tech Aficionado…and your answer to getting more hours, organization, and brain space out of every day. She provides a comprehensive business management and tech support suite fusing masters-level expertise, million-dollar corporate experience, and small-business passion. @imaurelialane
“When it comes to Instagram, if you have to put on your boxing gloves and fight the algorithm each day, then you need to go back to the drawing board and rewrite your strategies”
Lundyn is the owner of The Final Touch by Lundyn – a social media management company that offers full-service Instagram management and 1:1 sessions for service-based business owners. Lundyn’s expertise and background provide a thorough understanding and unique ability to deliver the research and strategy required to effectively emulate her clients’ brands online. Social media marketing allows for direct connection with a business’ target audience, and The Final Touch gives time back to business owners while providing a seamless brand presence on social media. @thefinaltouch_lundyn
“Legal is not a luxury, it is a necessity. The only way to truly protect your business and income is by actually protecting it and believing in the power of your contracts. To be on the right side of the law, you must have a different contract for each and every single offering in your product suite and another contract for every relationship you have. A good motto to live by in business is: “get it writing & have your lawyer review it”.
– Elena Favaro Viana
Elena Favaro Viana is a lawyer, entrepreneur, business mentor and overachiever in Toronto, Canada. As the founding and managing partner of her own virtual boutique law firm: EFV Legal, Elena offers independent legal services and holistically combines legal services with business mentorship in her Business Coaching Plus program. Elena is the person you want to work with to bring your online business to the next level. @wheredidshegonow
“Your mental health needs to be a priority when growing your business. Give yourself permission to rest, but more importantly, implement systems and digital marketing funnels into your business so you don’t always have to be present. When done correctly, these marketing sequences will do the heavy lifting of client acquisition for you so you don’t have to be “on” at all times for your business to run smoothly and make those dolla’ dolla’ bills, yo.”
– Marissa Pané
Marissa Pané teaches service-based business owners how to leverage digital marketing strategies, so they can grow their business in a stress-free way. As a graphic designer with a psychology degree and certifications in social media marketing and content marketing, Marissa combines her skill sets to provide a well-rounded approach to small business marketing. @marissapane
“Scalability is in knowing the fact that pre-launch is masculine but once the cart opens, it becomes more feminine. The more you follow this energy pattern, the more scalability you will have in your business. Work on your money energy during launches and decide to be available for more.”
– Sakshi Dhamija
Sakshi is a business strategist and sales mentor with an expertise in all things launching, who helps struggling coaches scale their business and have consistent 5-figure months while building sustainable online businesses. @sakshidhamija_
“In my experience, it is often the shiny object syndrome that distracts business owners from making the most impact. When you laser focus on ONE THING at a time — one new product or service, one marketing strategy, or one new system — you allow your business to thrive by giving that one thing the attention it deserves. That is where the real magic tends to happen.”
Katrina Aronson is a Small Business Coach with a major marketing twist. She helps female entrepreneurs to build out and grow their businesses with cost-effective strategies that are totally doable. @katrinaaronson_consulting
“My number 1 tip for an entrepreneur with an online-based business is to not lose sight of your vision when you’re in the thick of it. Just like with healing from trauma or any illness or injury, there is no use rushing the process. Rather, when you’re filled with doubt or fear or impatience, remember that there is a reason why you are doing this and that reason will see you through. You’re exactly where you’re supposed to be.”
Emmy Marie is a certified trauma-informed life coach who specializes in helping clients create thriving lives and relationships after trauma. As an abuse survivor herself, Emmy understands the devastation trauma can have on our lives, and is committed to helping as many people as possible access their power and heal from trauma. @bloomingwithemmy
Want even more from these powerhouse entrepreneurs? Get to know each of the in Little Black Book, and discover your next service pro, online course, or coaching investment!
P.S By browsing their individual Little Black Book pages you’ll be able to claim exclusive discounts and freebies!
The Social Bungalow, LLC possesses material connections with sponsored providers. Sponsored Providers pay Operator for placement in the Directory and if desired, at additional respective cost, for the placement of a self-authored promotional blog post on Operator’s website, or for use of (and promotion via) Operator’s social media platforms (Directory listings, blog posts and social media use/promotion collectively referred to as “Content”). LEARN MORE.
The Goods is your weekly download of all things business scaling and magnetic marketing, from exclusive content by Shannon to incredible guest contributors. We’ve got what you need.