When Milou Came to Me
When Milou joined my 1:1 Strategic Consulting Partnership, she wasn’t just looking to improve her existing agency, SimplyMedia.
She was ready to build an entirely new business arm from the ground up, and do it strategically.
Because while her agency was thriving, she saw a gap in the market:
Other social media managers kept asking her how she consistently landed big contracts, charged premium rates, and delivered standout client results.
She knew she could teach them how.
But she didn’t just want to launch a skills course or a trendy Instagram training.
She wanted to build something bigger:
- A signature offer built around her own proprietary framework.
- A program that reflected the real standards of high-performance social media marketing.
- A brand that positioned her as a leading voice in the industry.
And that’s exactly what we did together.
The Goal
We set out to:
✔ Build a scalable education arm alongside her agency
✔ Craft a proprietary framework and philosophy
✔ Position her as a thought leader in the social media industry
✔ Launch her signature offer to a highly aligned audience
✔ Expand her revenue streams beyond service delivery
Step One: Defining Her Framework and Core Philosophy
Before we could market or launch anything, we needed to define what made Milou’s approach so powerful – and how to package it into a repeatable system others could follow.
Through a deep interview and extraction process, we:
- Identified the core values and methodologies behind her client success.
- Shaped these insights into a clear, teachable framework that would set her program apart.
- Built a proprietary method – The Elite Framework – rooted in leadership, strategy, and high-standard client delivery.
This became the North Star for everything we created moving forward – from curriculum to marketing to branding.
Step Two: Building The Elite Social Society
Using her new framework, we shaped her inaugural program, The Elite Social Society – a premium group experience for social media managers ready to upskill, charge premium rates, and lead their own client results at a higher level.
We:
- Designed the curriculum to teach strategic marketing skills, not just platform tactics.
- Structured the program to reflect her premium standards.
- Crafted the offer positioning to attract a more advanced, hungry buyer – not just beginners looking for quick wins.
This wasn’t just another social media course.
It was a training ground for the next generation of high-performing social media managers.
Step Three: Positioning, Branding, and Messaging
We then crafted her full brand positioning and messaging hierarchy – ensuring it aligned with her new business goals.
This included:
- Naming the offer (The Elite Social Society) and aligning it to her brand identity.
- Developing the larger brand narrative around leadership, excellence, and innovation in social media marketing.
- Infusing that positioning into the visual brand – navy blues, gold accents, and a “lead the charge” energy to match her premium ethos.
The brand didn’t just sell a program.
It sold an identity – one that her ideal clients immediately resonated with.
Step Four: Launching to a Warm (and Excited) Audience
Once the offer was ready, we mapped a strategic launch plan that made sense for her audience and the depth of the program.
We built:
- A private podcast funnel to indoctrinate leads before the open cart period.
- A conversion masterclass engineered to shift beliefs, not just deliver information.
- A full email and social sales flow crafted to drive demand and early enrollments.
Using this strategy, Milou didn’t just “open doors.”
She launched with serious momentum – filling her inaugural cohort with 33 high-caliber clients ready to dive in.
Step Five: Setting Up Long-Term Growth
This launch wasn’t just a one-time event.
It set the foundation for Milou’s continued growth:
- Increased profitability: The education arm created more profit to reinvest in her agency growth.
- Expanded authority: She moved beyond the “social media manager” label and stepped fully into her role as a marketing strategist.
- Bigger opportunities: Her agency is now recognized as a marketing agency with social media as just one capability — allowing her to play in bigger arenas with bigger clients.
As Milou herself shared after launch:
“Launching this offer wasn’t just about adding income. Shannon helped me extract my true genius, build a premium offer around it, and step into the leader I was always meant to be. I now have two thriving arms of my business – and a brand that reflects my full expertise.”
Milou’s Wins at a Glance:
- Built a proprietary framework and brand from scratch
- Created a premium group program for strategic social media managers
- Successfully filled inaugural launch with 33 aligned clients
- Expanded into a multi-revenue business model
- Elevated brand positioning to match long-term vision
Ready to Launch Your Signature Offer Strategically?
If you’re ready to not just launch an offer – but build a business and brand that unlocks your next level…
That’s what we do inside my 1:1 Strategic Consulting Partnership.
We’ll:
- Extract your true genius and craft a proprietary framework.
- Build a premium offer that feels aligned and scalable.
- Craft the messaging and launch strategy to position you for real growth.
✨ Ready to create the future version of your business today?
→ Explore 1:1 Strategic Consulting Support