By Shannon Matson

If you have an online based business that provides services, coaching, consulting, or courses – these are offer structures and incentives to help increase your average order value, and in some cases, provide a quick cash infusion.

Let’s dive right into it.

1. Get Paid to Do a Sales Call

Sound like a dream? This is the three-part-order-bump reality.  

• Part 1: Present the lead with a $37 micro offer that provides “the plan / strategy”
  • i.e. A graphic designer provides a “Build Your Brand Strategy” playbook

• Part 2: At checkout, present a $47 upsell including resources that help with the “the implementation”
  • i.e. Done-for-you Canva graphics to begin building your brand book

• Part 3: A second upsell appears for $77 to book a “40 min 1:1 strategy call”
  • i.e. “Present your brand plan to me and I’ll provide feedback and additional insights”

On this strategy call you have the opportunity to take a few moments at the end to discuss how the lead can take a step further with you.

i.e. The designer could offer their Branding for Web and Social program for $997.

= $161 sales call that someone is more apt for as they’ve already committed to you through their micro-product purchases, you’ve enlisted their trust, and they’re now familiar with your frameworks (and became a more sophisticated lead in the process).

2. Upsell by providing support:

Let’s say you launch your course with messaging support (on the Voxer app) as a bonus.

Voxer is space to show your expertise & support style.

Through these weeks of “ask me anything” the client finds they can’t live without you in their pocket. This presents a direct line to pitch them on your higher ticket offer in order to continue on from here.

If they’re still making their way through the course material, you can instead pitch 30 days of consulting. This can include material reviewal with loom video feedback, continued Voxer, some done-for-you support if you’re a service provider, and/or an SOS 30 minute call. 

*If you’re really looking to upgrade this client, I would make sure to omit the option to continue with just Voxer. We humans are creatures of comfort and if something’s working we’ll stay there VS upgrading to a package that’s going to get us further faster.

3. Rapid fire quick cash options:

• Create a “secret menu offer” that’s super specific to past customers
  • Something like an accountability group program for your self-study curriculum
  • *Make sure to present this privately over email or direct message as to not ‘bottom out’ your margin
    
• Offer a crazy discount for 24 hours only
  • “$11 for a $77 offer!” 
    
• A micro-subscription sent via text or email
  • Include daily quotes or prompts (content topic, creative to-do, mindfulness moment, etc.)
    
• Run a bundle sale with someone you’re an affiliate for
  • You two’s low-ticket offers for an awesome rate followed by nurture content providing an opportunity to upgrade to the next offer in your suite
    
• Host a one-time masterclass on a super interesting and niche topic, at the end take the opportunity to pitch an offer
  • Provide replay access for 6 months and continue to honor the same incentive that you presented live