Conversion Content Topics to Swipe for Your Next Launch
Wondering what to focus your public facing content on during your next launch?
From posts, to stories, to IG Lives, and even emails- we’ve got you covered!
Swipe these proven topics to excite your public audience and convert them ASAP.
Ask yourself “what’s their most urgent problem?”
Lean into your audience’s main pain point to help them know that you deeply get their struggles and that’s why your unique approach is so catered to them.
Your mission here is to present them with the solution to what’s plaguing them now.
Everyone loves a sneak peak, especially those fence sitters who aren’t sure if they’re ready to make the leap into your offer!
To combat this, create a behind-the-scenes tour of what they’re getting inside of the offer. Even if this is a group or 1:1 package, we still want to paint the scene visually with any elements we have.
Don’t be afraid to repeat what makes your offer so special…
Share a broad view mini training of your unique framework, tying it back to the relatable narrative that helps people connect with YOU. This can come in the form of a written story or even a face to cam video breakdown.
Push the transformation that you’re facilitating for them- and cater to ALL learning styles to convey this message (hello visual learners)!
Create a clean before and after graphic that expresses the transformation your potential buyer will experience, showing them that you know exactly where they are now but you CAN take them to the other side.
Time to crunch the numbers in full view of your audience!
Analyze the cost of your offer (PIF and Payment Plan) vs the potential return. Use yourself as the subject here, creating a realistic breakdown of how this framework impacted your business.
This is a trust building opportunity where your ideal client can see that this offer is indeed going to be a solid investment.
It’s time to flex your expertise face-to-cam style. Teach your audience something niche that relates to your offer in a video that feels casual and in the moment.
Why? Because we want to convey the ease at which you can educate on the topic, and the simplicity behind your methods. An IG Reel, Live, or emailed Loom that feels like its low production value will create a super sneaky feeling of “oh, she’s GOT IT down pat” from the viewer when they realize you’re just able to run with curriculum and knowledge pieces with ease.
The easiest tactic? Giving something away!
Reveal a single tip or task derived from your offer that your ideal client can walk away with (like it’s own little win) and implement immediately.
If you’re sharing this on social, add a CTA for ideal clients to show you/tag you when they’ve completed this task!
When in doubt, go for details details details!
Create an uber-DETAILED case study built around the results of your offer from a past client, showing how it solved that client’s major and minor issues to get them to a much better place.
Selling a brand new offer? Use yourself as the case study instead, explaining how you followed this framework yourself to see real results.
Find a unique angle to connect further with your ideal client!
Share a personal anecdote that relates to your offer, an infamous story about the time you learned a lesson that impacted your work, or another look into your personality and life experience.
This is one place to have extra fun!
+ Subscribe to the free weekly The Goods newsletter and turn on post notifications on Instagram, I’ll be sharing all of my BEST strategies on how to launch for maximum return in 2023 in the coming days and weeks.
The Goods is your weekly download of all things business scaling and magnetic marketing, from exclusive content by Shannon to incredible guest contributors. We’ve got what you need.