By Taylor Weaver
You hopped on your program’s weekly Q&A Call all excited to serve the poop out of your clients, and there they are. Staring back at you. With not a single freaking question to ask.
(You even pulled out the “I will call on you if someone doesn’t say something!” trick, but that seems to have lost its steam after week three of your program.)
I get it, it can be frustrating. You are spending your valuable time on these calls…so why aren’t they saying something?
Let me fill you in on a secret friend…maybe they don’t know what to ask. (Think about it, if they have access to ask questions during the week, why would they also need an hour to do that on a call?)
There is a huge norm in the online space when creating group programs to throw in the Q&A calls for “added support”, but I am sure you have still seen the same problems my clients have:
• Clients express being bored because they are seeing results and not being challenged enough.
• Clients express being overwhelmed because there is so much going on that they don’t even know where to start.
The truth? Your program should help BOTH of these people at the SAME time. (And no, that extra Q&A call isn’t going to cut it.)
Tired of this repetitive pattern above? If so, it’s time to learn a different way. 😉
The L.E.A.R.N. Method™ that I am going to share with you below is my secret to creating and revamping some of the top programs in the industry. (It is also the secret to how my clients end up saving hours of their time during the week.)
So, before you send out one more Zoom invite, let’s walk through the areas you need to tackle first in the order they are given!
L- LEAD WITH EXPECTATIONS
The expectations are the starting point of creating or revamping any program. These lead the standards of your program, and are here to save both you and your clients the headache. What to consider with this section:
What do your clients need to do to be successful?
• EXAMPLE: If they need to do the homework to see the best results, are you telling them this? If so, how often? (If you don’t make it important, it won’t be important for your clients.)
Tip from Tay: Explicitly teach what you expect. (For example, what does completing homework look like in your program? Could I just write three words for each section and be done, or do you expect more from me?)
E- ENHANCE YOUR FRAMEWORK
The rest of your program literally will not matter if the framework that they are using isn’t solid and the most efficient way to get there. Your clients aren’t paying you to waste their time and add in fluff, they are paying for a transformation. What to consider with this section:
Are all of the steps spiraling to connect with each other and with the transformation you are providing?
• EXAMPLE: Your clients should clearly see the connection between everything that you are educating on.
Tip from Tay: Explicitly teach how it all relates, and why it is in the order it is in. You shouldn’t just say what things are, but also how they will all relate to everything else you are teaching too. (If there is no connection, take it out!)
A- ATTAINABLE CURRICULUM
It is time to find some harmony between giving your clients surface level curriculum and brain dumping every single detail you know. What to consider with this section:
How are you using your curriculum to differentiate all of the learners in your program and the different stages they are in?
• EXAMPLE: Typically when programs start off everyone is somewhere on the same page. However, what are you doing when the splits start into a minimum of two groups? (Seeing results vs not seeing results.)
Tip from Tay: You need to adjust your curriculum to start talking to both at some point. This is not only best practice, but also will save you the headache of doing what feels like 1:1 coaching to 20+ people.
R- RESOURCES THAT REACH
After you have planned ALL of the above, what will your clients do next? This is where the extra resources come in. What to consider with this section:
While there is a time and place for templates, how can you also use your resources to push clients to create their OWN?
• EXAMPLE: If clients are using your template email sequences, that is a good start. But does this mean that they know how to write their own? Nope. It means they are codependent on what you use. Templates should be a starting point (if that).
Tip from Tay: My suggestion is to teach your process in your curriculum, and make the resources an extension of the process you teach.
This section boils down to anything extra you add in your program: Slack channels, Facebook community, Q&A Calls, office hours, etc. What to consider with this section:
This support should serve an entirely different purpose than everything you have created so far.
• EXAMPLE: If your clients have modules teaching them about the curriculum, there shouldn’t be a live call teaching on the same curriculum. (#pass)
Tip from Tay: Use this time to implement guided practice, and track data on how clients are improving as they move throughout your program. This helps those at the end of program jitters that make you literally sweat if you did enough.
Here’s some tough love friend, that extra Q&A call, co-coach, support system, etc. doesn’t fix the gaps that you are seeing in your program. It is a temporary fix to a larger problem that is lying in your expectations, framework, curriculum, and resources.
Ready to fix the TRUE problem? Come to your go-to Client Learning Expert (hey, that’s me!) to take your program from good to great.
THE LEARN FREEBIE with guided questions to everything above included!
The Social Bungalow, LLC possesses material connections with sponsored providers. Sponsored Providers pay Operator for placement in the Directory and if desired, at additional respective cost, for the placement of a self-authored promotional blog post on Operator’s website, or for use of (and promotion via) Operator’s social media platforms (Directory listings, blog posts and social media use/promotion collectively referred to as “Content”). LEARN MORE.
The Goods is your weekly download of all things business scaling and magnetic marketing, from exclusive content by Shannon to incredible guest contributors. We’ve got what you need.