You’ve come to the right place.
I’ve talked at length about how touchy the Insta algorithm can be. However, when it comes to sales, the algorithm isn’t the only one you need to please. Your audience should always come first; whatever you post online should be valuable to them, and that’s really what the algorithm cares about most.
How do you do that? I’ll tell you the secret…and it may not be what you think.
One word: packaging.
Multiple studies in 2019 showed that around 70% of Americans were influenced to purchase a product because of its packaging.
Packaging is everything.
In the digital space, that translates to not only your physical product packaging and brand aesthetics but also your promotional messaging. You want to stay true to your brand with every bit of content you produce, whether that’s general knowledge sharing or promoting products and services.
After all the hard work and intentionality it has taken to build your following, the last thing you want is to hit your followers with a bunch of sales-y, impersonal jargon that makes them feel more like a means to an end than a valued part of your hard-built community.
You’ve put so much time and thought into crafting just the right offering that will be maximally beneficial for your clients and customers. The same care should be put into the presentation of said offering.
Well, it can be. With this foolproof formula, you’ll be able to craft concise sales content that packs a punch and resonates with your followers.
I know this is marketing 101, but I cannot stress enough how vital it is that your potential customers feel seen and heard by you, especially if they’re already part of your online community. The best way to convey that you understand common struggles your audience faces is to lead with the problem and then follow it with the solution.
Talk about the issue your product or service solves, and – this is key – make it personal. Talk about how you have experienced that same issue and the frustration you felt from it. That tells would-be customers not only what you’re selling, but why. It shows that you’re personally invested in your products and want to share how using them has made your own life easier.
The problem with a lot of mainstream advertising is that the products’ spokespeople don’t use the products they’re advertising. Explaining how your products have benefited you build trust by showing people that you’re not selling them something you wouldn’t use yourself.
“I’m a consultant; I can’t use my product because I am the product.”
If you offer a service that you cannot directly use yourself, like consulting, coaching, etc., then talk about an instance (or multiple instances) when you wished you had someone to offer you the services you’re offering now.
The main takeaway here is that people need to understand why your product matters to you, for it to matter to them.
Your unique value proposition (UVP) is what sets your business apart from your competitors. Now that you’ve built awareness and interest with a personal take, you can garner desire by showcasing why your offering is different from others on the market.
I’ll say it one more time, make it personal.
Ultimately, you are what people are buying, even if you’re selling a physical product. Everything you produce is an extension of you, so the more you infuse your sales content with your unique personality and relationship to your product, the more your audience will feel connected to your offer.
Build brand loyalty by offering a limited-time discount to returning customers, or a giveaway for new members of the community (make sure to have some means of capturing information, like encouraging an email sign up or Insta follow). This is another way to show your audience that you care about giving them something valuable and are providing more than one way for them to get it.
If you’re still wading on the shallow end of the sales pool, my Five-Figure Instagram course will teach you the ins and outs of how to sell on Instagram by combining relationship and strategy to make you a selling machine.
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