By Samantha Semans
There is no one-size-fits-all way to make waves in social media. I’m sure many of you have read tutorials, opinion pieces, and watched the so-called gurus spout the so-called secrets of social media success. Even still, so many entrepreneurs struggle to stand out in their niches. And with the millions and billions of users on Facebook and Instagram, the idea of taking off and going “viral” seems just about impossible!
The good news is, your brand doesn’t need virality to thrive because not everyone is your ideal customer. In its purest form, social media is another platform for you to spread the word about your amazing business. But what happens when you’re just not cut out for the social media game, but you’re still aware your brand needs a great online presence?
I am all about zones of genius. If you’re not familiar, your zones of genius are all the places you shine in life and business. It’s the skills and abilities that set you apart from the crowd, that are pretty much second-nature — and have been for quite some time.
You got into business because you discovered your zone of genius and figured out a way to make it profitable like the rockstar you are. You’re doing all of the things, producing content and products, and trying to scale at the same time… and social media has become a burden that you’re struggling to keep up with — much less try and strategize.
When I started getting into the social media game, I noticed that most services fell into two categories — the “cookie cutter” route, or the social media “experts” that try and take over brands and change them. I knew there was a better way to honor brands looking for help with social media…
…And so, the Content Maximizer was born!
My Content Maximizer program is entirely geared towards keeping you in your zone of genius and continuing to do all the things you love… while we take social media off your plate. Content Maximizer is different because we start with the incredible content that our clients are already creating, whether it’s a podcast, handwritten notes, or live training.
Then, we bridge the gap between your superstar content and social media. We replicate your content and brand voice in the social media posts we craft for you to bridge the gap between your zone of genius and your socials!
And of course, the strategy for each client is customized to best fit their ICA and target audience. Not a copy and paste approach in sight.
There are three steps in the Content Maximizer framework…
1.Genius Mode. We identify the one place you create content that truly shines. This becomes your focus, if it isn’t already.
2. Strategy. After we’ve identified the way in which you create this genius content, this is where my team and I strategize what your unique Content System will look like. Basically, we take that incredible content you already have and repurpose it across social media platforms. We create the graphics, copy, content, optimize it, and align it with your custom strategy!
3. Amplify. Here’s where we show the world why you’re the bomb. With consistent posts and engagement, long gone are the days of posting and ghosting. We’ll make sure your voice is heard by current followers and potential followers, and keep working to build new relationships every. Single. Day.
Social media shouldn’t stop you from doing what you love…
The Content Maximizer lets you refocus your energy on all the things you got into business to do, while we share your message with the online space. We treat everyone like their business is our own, cherish the relationships we build with clients, and build killer strategies for everyone we work with. The Content Maximizer is the last social media framework you’ll ever need!
Connect with Samantha at @Ten10Social on Instagram!
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