How Sarah Turned Her $47 Membership Into a $23K Group Program – Without Starting Over

When Sarah joined Make It Online, she had an engaged community of Etsy sellers, a $47/month membership that people loved, and a growing email list and Facebook community.

But here’s the catch:
Even with a 6,000-person email list (and a 50% open rate!), her membership made up 98% of her revenue… and she was exhausted from constantly needing 60+ new members every time she wanted to grow.

She knew she was capable of more, and she was ready for a smarter, more scalable model.

Here’s how we made it happen (without starting from scratch):

Step One: Sunsetting the Old Offer – With Strategy and Integrity

Sarah didn’t hate her membership. She had loyal members and great results.
But deep down, she knew her next evolution wasn’t about adding more – it was about refining.

She had clarity on the signature group program she wanted to build: a more supportive, higher-touch experience for Etsy sellers ready to scale.

The only problem? It felt redundant to her membership, and she was stuck upholding an old version of her business just because it was “working enough.”

Together, we mapped out a strategic sunsetting plan:
✔ 6 months’ notice for her membership community
✔ Continued access to the course + coaching replays after the membership ended
✔ A special 6-month PIF upgrade offer to bridge them into her new program
✔ A warm, values-driven announcement that celebrated her members and invited them into the next chapter

Here’s what Sarah said about the transition:
“I announced to my membership that it would be ending in 6 months and got nothing but positive feedback. Thanks Shannon for the 6-month suggestion! 3 months would’ve felt too rushed – this feels so much better.”

The result?
Her audience was supportive, her reputation stayed strong, and she built demand for her new offer – before it even launched.

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Step Two: Rebuilding the Launch Strategy (Without Overgiving)

In the past, Sarah had hosted masterclasses that over-delivered on education… But left her with only a few applications to show for it.

As she put it:
“I think I overtaught. I had some applications from the class, but I could’ve had a lot more with the number of people who attended.”

So we threw out the old script.

We helped Sarah design a brand-new sales runway and revamped her entire masterclass:
✔ Less teaching, more perspective-shifting
✔ Focused on revealing her framework and showing the path forward
✔ Clear, confident calls to action woven throughout

I personally audited her masterclass, reworked the pitch, and optimized the entire experience to guide leads into action – not just applause.

And this time?
She made sales during the masterclass – something she had never experienced before.

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Step Three: $23K In Sales – Without a Massive Overhaul

Here’s the result of that strategic alignment:

✨ 16 students enrolled into her new group program
✨ $23,000 in sales from her first live launch
✨ 50% of students chose the VIP upgrade
✨ 14 of 16 students signed up during early bird

This wasn’t about burning down her business or launching 10 new offers.
It was about taking what she already had, making it stronger, clearer, and way more profitable.

Sarah didn’t just fill her program – she proved that she could scale her impact and her income without needing a giant audience or exhausting launches.

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What’s Next: Scaling Sustainably

After her $23K launch, Sarah renewed inside Make It Online to continue building momentum:
→ Run her second live launch with even more refined strategies
→ Transition into an evergreen enrollment model
→ Map out a summer sales strategy tailored to Etsy seller seasons
→ Build a system that supports consistent revenue year-round

She’s not just chasing launches anymore.
She’s building a business that grows with her, and it’s only getting started.

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Sarah’s Wins At a Glance:

• Successfully sunset her membership with 6-month strategy
• Filled her first signature group program and earned $23K
• Rebuilt her masterclass to sell live on the call
• Converted 50% of leads into VIP buyers
• Renewed to evergreen her offer and expand sustainably

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In Her Words:

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Want Results Like Sarah?

If you’ve ever thought, “this is working… but not enough,” you’re not alone.
Make It Online helps coaches, creatives, and experts like Sarah turn engaged audiences into aligned sales – without adding more confusion or overwhelm.

Ready to finally scale with clarity and confidence?
👉 Explore Make It Online →