How Sara Scaled Her Group Program: $19K in Cash, Asynchronous Support, and a Big Launch Reveal
When Sara came to Make It Online, she wasn’t trying to fix a broken offer. She already had a solid 8-week brand strategy group program that worked – and worked well. She had successfully taken 3 cohorts through it, with glowing feedback from students and a clear transformation.
But even with strong client outcomes, selling the program felt harder than it should because there were too many bottlenecks. She knew her offer had the bones to be scalable, but she needed the right help to simplify how it was delivered, messaged, and sold.
That’s exactly what we built together.
Step One: Create Asynchronous Support That Expanded, Not Diluted, Her Genius
Sara had already built a powerful transformation through her program. But live delivery and curriculum overload had her stretched thin. One major breakthrough inside Make It Online?
Her students didn’t need more teaching – they needed better access to her brain.
So, we restructured her program to emphasize guidance and application instead of constant live teaching. Her updated model:
- Pre-recorded curriculum drops
- Optional live calls for feedback and coaching
- Messaging-based support for on-demand breakthroughs
- Material reviews and design adjustments for their work
Sara shifted from “let me teach you everything live” to “let me help you apply what matters most.” This protected her energy while delivering a more valuable client experience.
“I’m extremely confident in the offer itself… I feel like I’m very ready for my next sale with the shifts we’ve made.”
Step Two: Sell Before the Big Splash – and Bank $19K
Before she even hit “go” on the full public-facing launch, Sara quietly sold her rebuilt offer to a warm audience.
Here’s the breakdown:
- 5 enrollments without a public launch
- 3 VIP clients (2 paid in full, 1 payment plan)
- 2 Base clients (1 paid in full, 1 payment plan)
- 1 additional upsell from a sales call: $847
- Total sales = $19,247 cash collected
“OK, you’ve been warned… this is a little long, but bear with me! Before Make It Online, I knew my program worked, but selling it? It always felt like pulling teeth. I was exhausted from chasing that damn launch momentum, second-guessing my strategy, and pouring hours into curriculum that just wasn’t landing the way I wanted.
Inside MIO, I totally flipped how I deliver and sell my offer. Weekly pre-recorded content? Check. Coaching over live teaching? Hell yes. And finally, a strategy that actually matches how my audience buys? DONE. This round, I enrolled five clients (three VIPs) without even doing a formal launch. No sales page, no launch emails, nothing. Just a simple warm-up, some great sales convos, and a delivery model that finally feels aligned.
I’ve done this program five times now, and I’ve never felt this clear, this confident, or this sustainable in how I run it. That’s the difference.” – Sara
Step Three: Coming Out Party
Next, it was time to make her incredible program loud and proud in her ecosystem.
Previously, she had sold it quietly to warm leads. Now, it was time for a “coming out” launch that positioned her and her methodology as must-haves.
Together, we:
- Audited and refined her entire curriculum for a smoother flow
- Built out Sales Zones 1 & 2 for a strategic, nurturing sales runway
- Wrote a new high-converting sales page that clearly articulated the transformation
- Crafted a psychologically-driven quiz packed with Sara’s personality to drive cold traffic
- Built her Pivot Playbook – a soft-pivot era training series to educate and activate leads
This wasn’t just a new launch. It was a brand evolution.
“Had another great sales call Friday and CLOSED a VIP. Another great call today and I’m 99% sure she will close, too! I’m definitely seeing the major gaps I had and using new tactics to ACTUALLY get people talking feels amazing.” – Sara
What’s Next: Scaling With Even More Ease
After her successful launch and “coming out” party, Sara renewed her support inside Make It Online to:
- Debrief the soft launch and identify fast wins
- Refine her evergreen funnel for consistent warm leads
- Build an audience growth strategy aligned with her visibility style
- Scale sustainably while protecting her energy and brilliance
Her new model is working, and she’s scaling it intentionally.
“Selling old cohorts never felt like it worked perfectly, something was always a bit sticky. But now… this feels amazing.”
Ready to Build a Signature Group Program That Protects Your Energy?
Sara’s story proves you don’t have to reinvent everything to scale. With strategic refinements, supportive structure, and visibility designed to work for you – not against you – you can expand your impact and income with far more ease.
That’s exactly what we help you do inside Make It Online.
👉 Ready to build your signature program and launch it with strategy and sustainability? Explore Make It Online →