How Ruby Turned a 40-Person Email List into a $12.5K Alpha Launch – Without Burnout, Funnels, or Faking It
- 5 high-ticket clients in her first cohort
- $12,500 earned from her first launch
- A framework that’s fully hers – and finally scalable
When Ruby Lin joined Make It Online, she wasn’t new to this.
She had already built a reputation for deep, transformational 1:1 coaching.
She regularly signed $10K–$18K clients.
Her tiny-but-mighty email list had a jaw-dropping 68% open rate.
Selling wasn’t the problem.
The real question was:
How do I scale this without losing myself in the process?
Ruby didn’t want to duct-tape together a funnel, live online, or perform her way into a launch.
She wanted a way to serve more people without diluting the depth – and she wanted to do it in a way that felt like her.
“Even though I’ve been in business for four years, this is the first time I’ve done an official launch… and just having your support made a world of difference.”
Here’s how she did it – her way.
Step One: Build the Signature Offer
Ruby came in with a powerful body of work – and a clear intention to turn that into something teachable, scalable, and distinct.
Her goal?
To help high-achieving, introverted entrepreneurs double their revenue without doubling their audience.
Together, we distilled her genius into Sales Lab – a high-touch group experience rooted in energetic selling, resonance, and her proven high-ticket sales process.
Here’s what we built:
- A clear offer promise: Helping mid-stage introverts sell their way to $100K
- A curriculum based on her 1:1 methods: Sales Brain • Resonance • High-Ticket Energy
- A mapped Alpha/Beta launch plan
- Messaging that honored her energy and respected her clients’ depth
- A private podcast (Unlock Your Sales Brain™) to anchor her visibility strategy
“My brain is blowing itself up with breakthroughs every day. It’s like I’ve lived a thousand lifetimes in a single week.”
That clarity was the spark — and the strategy followed with ease.
Step Two: Sell in Your Voice, Not Someone Else’s Framework
Ruby didn’t need to go wide.
She needed to go deep – with people who already knew the value of her work.
She skipped the mega-launch and started with what she had:
- A high-engagement email list of 40 people
- Warm relationships from past clients
- A voice she trusted – and a message she believed in
She sold quietly, intentionally, and intimately:
- Private invites and 1:1 coffee chats
- Thoughtful DMs and hand-raiser emails
- Just enough structure to stay grounded, not boxed in
“Celebrating kicking off January with two sales! One was a past client whose contract came up, and the other was a coffee catch-up who needed sales coaching.”
Ruby’s Alpha round sold 5 spots at $2,500 each.
80% of sales came from past clients – the rest from real, organic relationships.
Not to mention…
60% of the individuals who joined have re-signed for Sales Lab until the end of the year (at $8K each)!
Your visual, I get it! Here are the numbers:
- Alpha Launch $12.5K
- Resigned clients: $24K
- = That is $36,500 from 5 clients
- Resigned clients: $24K
*That’s an average client value of $10,500.
And yes – her list was only 40 people.
Step Three: Build a Visibility Strategy That Actually Feels Good
Ruby wasn’t here for content-for-content’s-sake.
She wanted visibility that was sustainable, strategic, and rooted in real value.
So we centered her lead generation around her Unlock Your Sales Brain™ private podcast – a personal, insight-rich audio experience that became the heartbeat of her nurture strategy.
Together, we built:
- ✅ A nurture funnel using the podcast as a lead magnet
- ✅ Beta launch strategies (including webinar and masterclass options)
- ✅ An IG Close Friends content flow for deeper intimacy
- ✅ A marketing system that favored connection over performance
“Thanks to Shannon’s amazing feedback and rollin’ with me through the holidays + beginning of January… I got my private podcast launched 🙌 You’re the real MVP!”
No trend-chasing. No algorithm anxiety.
Just high-integrity connection.
Step Four: Launch, Learn, and Lead Forward
By the time her first cohort wrapped, Ruby had:
→ Enrolled 5 incredible clients into Sales Lab
→ Earned $12,500 from her Alpha launch
→ Increased her list by 25 subscribers (with just one unsubscribe)
→ Identified 8 warm leads for her next round
But even bigger than the numbers?
She proved she could scale her business on her own terms.
“All of the brain-gasms, breakthroughs, and ah-ha moments would still be ping-ponging in my head if not for this container.”
“This training + experience is already completely worth the VIP investment. I can’t wait to apply my sticky content ecosystem!”
In Her Words
“This experience helped me scale in a way that actually felt true to me. I launched to a 40-person list, signed 5 high-ticket clients, and built a signature offer that’s already consistently selling…”
Want to Scale Your Brilliance Without Selling Your Soul?
That’s exactly what we do inside Make It Online.
We help coaches, creatives, and service providers build signature offers that honor their energy, amplify their message, and sell sustainably.
You don’t need a 10K list.
You don’t need a viral reel.
You don’t need to be everywhere.
You need clarity, structure, and a strategy that supports how you work best.
Let’s build it together.
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