How Jen Generated $105K+ in 4 Months with a Scalable Offer, Lean Launch, and Messaging That Resonated
When Jen Baustian joined Make It Online, she wasn’t a beginner – she was a seasoned expert ready for her next evolution.
Jen had already run, scaled, and sold her own successful product-based business.
In her online business, she made a name for herself as a go-to product-based business mentor – all while growing a tight-knit Instagram community of just 450 followers.
(A powerful reminder: you don’t need a huge audience – you need the right audience.)
Jen knew the product-based business world needed more sustainable growth strategies – and the best entry point for her audience? Amazon.
While she had the depth of knowledge to support founders across all sales platforms, Jen smartly chose to niche into Amazon for a season – a move that made scaling her flagship program easier, cleaner, and more profitable.
Her goal wasn’t just a new offer.
It was sustainable growth, clear messaging, and scalable systems that matched her energy and expertise.
Phase 1: Clarify the Vision, Tighten the Messaging, and Prep for a Lean Launch
Jen joined the Summer cohort while actively delivering her 10-week Amazon Launch Accelerator (ALA) – no “ideal runway” or long prep.
She jumped in with a full plate and a clear mission.
Together, we:
- Audited her Instagram and messaging to better attract advanced product-based operators
- Built a custom launch plan mapped to her schedule and energy
- Upgraded her visibility with her Profile Power-Up bonus (that she called “insane value”)
- Refined her ALA curriculum and content for strategic, higher-caliber buyers
“I was blown away. It’s so custom to me, my business, and my clients. With all due respect – you might be underselling these bonuses. I can’t believe this is included in a group program!”
Phase 2: Launch Strategically and Scale Without Burnout
Once her messaging was dialed in and the ALA momentum was building, it was time to scale – but without adding unnecessary weight.
We helped her:
- Price and position ALA as a $3K premium group experience
- Create a lightweight, high-value group messaging support channel for added touchpoints
- Test new strategic messaging pillars to better resonate with her evolving audience
- Build a sales runway that aligned with her life and energy
The result?
$105,197 in total revenue across her ALA Alpha launch and renewals – in just 4 months.
Phase 3: Expand the Brand and Build the Next Signature Offer
After the ALA relaunch, Jen renewed inside Make It Online to expand her offer suite.
She began building her second signature program: Built to Scale (BTS) – a program designed to help founders scale beyond Amazon and build sustainable backend systems.
Together, we:
- Finalized the BTS structure, positioning, and pricing
- Pivoted her nurture and visibility strategies to call in BTS-aligned clients
- Mapped Alpha + Beta rollout plans designed to protect her energy while scaling
- Positioned Jen as the strategic advisor her clients didn’t know they needed
Where Jen’s Business Stands Now
Today, Jen is running:
- Over $200k made from ALA cohort in under 9 months (with a proven, repeatable launch plan)
- A fully developed second signature offer (BTS) ready to scale
- Messaging that reflects her evolution – not just where she started
- A business model built for scalability and sustainability – not survival
“This container helped me get out of the bubble and build something bigger. I’m not winging it anymore – I have systems I trust and a vision I’m excited about.”
Jen’s Wins (At a Glance)
- Generated $105,197 within 4 months using the Make It Online framework during her Alpha Launch + Renewals
- Created a lightweight, high-value group messaging support channel to deepen results
- Rebuilt her messaging and IG presence to align with her new authority positioning
- Created two mapped launch timelines (ALA + BTS) with clear milestones and promotional flows
- Built a sustainable business model with two stacked offers ready to scale without constant reinvention
- Supported by custom content plans, launch documents, and sales page feedback that saved her and her team hours of backend work
In Her Words
“I honestly can’t believe how much we accomplished in just six months. From the ridiculously detailed Loom videos to the custom launch plans and IG profile feedback – everything was 100% tailored to me, my business, and my clients.
I came in mid-launch feeling stretched thin, but the clarity and strategy I got shifted everything. We refined my ALA messaging, prepped for the next cohort, mapped out an evergreen plan, and even started building Built to Scale.
This support saved my team hours of backend work and gave me a real roadmap instead of endless ‘what do I do next?’ spirals. Honestly, this is the kind of support I would expect from a high-end consultant – not just a group program. You’ve seriously raised the bar for what real support looks like.”
Ready to Scale with a Strategy That Supports Your Brilliance?
That’s exactly what we build inside Make It Online.
You bring the expertise. We help you:
- Structure it
- Scale it
- Sell it sustainably
If you’re ready for a business model and marketing strategy that matches your brilliance and your bandwidth…Let’s make it happen.