Let’s Get Your Content Written…
Click HERE to view the original post on instagram, then keep reading to see your content prompts in one place!
This and the posts that follow on IG are your content plan for 10/7 – 10/22.
Each of these topics will speak to a pain point that your audience is experiencing, and ultimately help bring them to the place where they’re ready to convert.*Note – If you think you don’t have a framework, think again!
Your framework is your specific approach to solving your client’s problem. List the steps you take in the package, name them as phases, claim it as proprietary, and promote. That’s all it takes to help someone understand the power of getting access to your expertise.
10/7: POST
Create a commiseration caption. Lean into your audience’s main pain point to help them know that you deeply get their struggles and that’s why your unique approach is so catered to them.
Using our Systems Pro (from yesterday) as the example:
“‘Scale your business, they said. Just sell a couple more packages per month, they said…’ 🙄 But how do we sell more while still overdelivering for every client without working sun-up to sun-down? It’s the great “chicken or egg” debate.
Do I prefer to make less and breathe more? Or breathe less and make more? And if I go with the latter, will that season of hustle really bring me to the results I’m desiring.. or will I end up at the same place I was before, but now just.. frazzled & resentful. UGH!
Guess what, friends. You’re right. Nope, I’m not hitting you with any rah rah sisboombah – business is hard, especially when you’re a Solopreneur and all of your graphic design packages are reliant on you.
You’re not an endless well of creativity! Here’s what you need to do instead: Lean out your high ticket’s steps and automate the intro. Say more? You got it. In tmrw’s stories I’ll explain this in detail.”
10/8 STORY
Share a broad view mini training of your unique framework, tying it back to your relatable narrative that helps people connect with YOU. Be sure to save to highlights!
Example: “Hiring a junior designer might not be an option for you until there’s a minimum of $30k in savings to ensure their salary is covered for 6 months – I respect that. So how do we scale as a Solopreneur in the interim? We need to find a way to do more and work less. After helping 10+ designers turn their solo-grind to a refined + profitable agency, I’ve modeled my unique approach into a proprietary framework. What is it? We lean your entire process – from sales call to upsell – we do this in four main phases… L.E.A.N. – Limit. Entice. Automate. Next Level. Here’s an overview of the main focuses in each {broad overview}. On Monday I’ll take you into the steps within each phase. Questions? Message me. I’m hanging in the DMs all weekend long to chat about your biz. Got a rare package you’re not sure is lean-able? Let’s spit ball it.”
10/11 POST
Go deeper into the framework you shared on stories on 10/8. Share a bullet point list of the steps with details. Don’t forget to reference the mini training highlight, this will ensure they continue to message you with their Qs as we go.
Example: “L is for Limit – Limit steps for the client, deliverables in the package, rounds of revisions, turnaround times, etc. More often than not I find Solopreneur Graphic Designers are doing the most in order to close the sale. Guess what? The client doesn’t what this (nor really know the difference). They just want a sleek, informative process that makes them feel like you’re in total control. When a client and I begin working together, we begin by auditing every.micro.step. in the sales + onboarding process, as well as the package itself. This looks like {step 1, 2, 3} and then we move on to {next phase in framework}.”
10/12 STORY
Mini training + polls! It’s time to flex your expertise face-to-cam style. Teach your audience something niche that relates to your offer. Throughout the training infuse polls to keep them engaged, as well as give yourself data to infuse into your coming sales pitch. To find the topic, we suggest our “nesting doll” approach: ◾️Take something specific you teach in phase 2 of your framework▫️Explain that in 3 points▫️Take 1 of those explainer points and explain it in 2 sub-points▫️Take 1 of those sub-points and explain it > THIS is your topic for the training Example: Phase 2 for our Systems Pro is: Entice – How to Increase Purchase Amount
- HTML designed proposals for aesthetic UX
- Keep all “add to cart” options under $200 each
- Once added to cart, ensure the payment plan auto-adjusts
Let’s take point 2 and explain it further
- Examples of these “add to cart” options (custom gifs, sticker packs, story designs, mock IG grid)
- How to price these add-ons to create a “no brainer” feel
Let’s take point 2 and explain it further with a mini training on Stories: “It’s time to put our psych + economics hats on. Here’s how I’d price 4 different pieces you’d like your new client to ‘add to cart’ 1. Make two of the pieces the same price with round numbers 2. Make one of the pieces end in a misc. number 3. When bundling together all 4, discount by the “change” to create a round number feel, for example: item 1 is $100, item 2 is $100, item 3 is $132 item 4 is $200 = $532, add them all now and we’ll discount to $500.”
10/13 POST
Since we did that good “nesting doll” breakdown yesterday, let’s keep it going today! Further flex your expertise by teaching another niche facet. Remember – Giving away some of your brilliance for free is going to loyalize your leads. Don’t hold back, give them something juicy to implement!
10/14 STORY
Let’s fan the flame of what’s worked before. Go back to the archives of your past posts, stories, blogs, lives etc. related to the offer you’re selling, and list out the top 5 highest performing pieces. Reteach and reframe one of them using updated examples and circle it back to your framework / offer.
10/15 POST
Create a DETAILED case study around the results of your offer/how it solves for the ‘withouts’ and ‘whiles’. Brand new offer? Use yourself as the case study and explain how you followed this framework.Example: {Client name} came to me in {this dire situation} seeking {this future achievement}. Not only did we {get this sexy result}, but we did it {with this additional point that’s also enticing to your audience}. How, you ask? Let’s break down the exact steps we took: {give thorough details, even revealing a tactic or two of yours, we’re giving them the ‘what’ not the ‘how’}*Make sure you have your client’s approval on the case study before sharing.
10/18 POST + STORY
It’s time for an all-out blitz on what’s inside your offer! On Stories: Create a behind the scenes tour of what they’re getting inside of the offer. Even if this is a group or 1:1 package, we still want to paint the scene visually with any elements we have. Toggle between face-to-cam, showing screen, and social proof.In Post: Either with a video/reel or carousel, create a POV that breaks the fourth wall – Show the lead (the person currently watching) scrolling to your link in bio and taking action, getting approved & onboarded, entering the package, and leaving with an amazing result. *We’re not opening cart until the following Monday 10/25, but if it works for the offer type you’re selling to allow leads to come in early – go for the close if they’re expressing interest!
10/19 STORY
Pull out the calculator and work through the numbers on stories. Analyze the cost of your offer (PIF and Payment Plan) vs the potential return. Use yourself as the subject here, creating a realistic breakdown of how this framework impacted your business. *If you’re in more of an intangible field (ie: mindset coach) use this prompt to show the difference in quality of life VS ROI for business – same structure applies! You’re just leaning into transformation VS results.
10/20 POST
Ask them “why?”… genuinely. Why haven’t they taken their steps toward their goal? Why are they still letting themselves struggle with X? Is it money? Time? Fear? Loop it back to how your offer solves for those main blocks. Paint an honest picture of your offer’s ability to counterattack.
Example: Money? = Here’s the honest ROI based on past resultsTime? = Breakdown the time invested if you stay the same VS changeFear? = Here’s 3 case studies of past clients who were afraid, but ended up with stellar results
10/21 STORY
Using the results of your community polls from 10/12, share a mini training or a Q&A session tailored to the pain points, and potential areas of objection that you see. Let’s get these covered before we open enrollment on Monday!
10/22 POST
It’s time to do a little storytelling. Share a personal anecdote that relates to your offer.
Example: ”I went to Disneyland and… it was atrocious. Whaaat? Allow me to explain – from the moment we arrived at ticketing they needed us to XYZ added steps, then they split half of us to another line that didn’t have any sun coverings, THEN we were directed to security to sift through our bags and the same calamity ensued. After 90 minutes we were finally in the park, just to realize that those staying at the hotels had been in the park for 2 hours and the lines were already PACKED! You know what Disney needs to do? You guessed it – lean their process.”
This is merely a suggested content cadence. We have the posts every other day so that the reach isn’t lowered by posting too close together. If you want to post more, or story every day – by all means!^ But! We’re going to be adding-on on Day 7 with additional pieces, so we encourage you to trust the process!
TODAY’S MISSION: Map out your topics and get writing! Note – On Day 4 of the series we’re going to talk about adding in some strategic CTAs through content looping.
Keep up on Instagram, we’ll see you tomorrow!
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