How Michelle Rebuilt Her Burnout Recovery Program Into an Offer That Sells Itself
From Full Client Roster to Full Business Alignment
When Michelle joined Make It Online, she wasn’t starting from scratch. She was already a powerhouse:
- A proven program – Restore, her burnout recovery group program for high-achieving women
- A full roster of 1:1 coaching clients
- A growing, loyal audience
But behind the scenes, Michelle felt the strain that so many expert entrepreneurs face: Scaling without clarity.
She had a full-time legal career, a booming business, and a message that had outgrown its original form. She knew her program worked — but she couldn’t figure out how to structure, position, and sell it sustainably to match her long-term vision.
That’s where Make It Online came in. Here’s exactly how we made it happen.
Step One: Create a Signature Offer That Reflects Michelle’s True Vision
We started by looking at what was already working — and clarified how to scale it.
Together, we built:
- A clear client journey with defined milestones tied to deeper transformation
- A signature framework organizing Michelle’s somatic methods into a repeatable system
- A powerful brand message highlighting not just “burnout recovery,” but complete nervous system restoration
This wasn’t about reinventing her brilliance. It was about organizing and scaling it with intention.
Step Two: Build a Sales Strategy Designed to Empower (Not Overwhelm)
With Restore refined, we focused on ensuring Michelle could launch without overextending herself.
We crafted:
- A new sales brochure that clearly communicated Restore’s unique value
- Messaging speaking directly to high-achieving women on the brink of burnout
- A detailed launch project plan with timelines, milestones, and strategic content prompts
We also streamlined her lead generation by splitting one resource into two complementary lead magnets that built momentum without causing overwhelm.
“I LOVE the idea of splitting this into two cohesive resources. I think it’s going to work really well to hit my people from all sides.” – Michelle
Step Three: Launch With Clarity (And Less Chaos)
Instead of relying on luck or hustle, Michelle launched with strategy.
Together, we:
- Defined her lead magnet and conversion event
- Designed a nurture sequence that guided her audience naturally toward enrollment
- Edited her sales emails for stronger, more personal connections
Michelle didn’t just launch – she implemented fast, adjusted in real time, and doubled down on what worked.
“This is so helpful – love the edits to the brochure 🤩 and your response brought so much clarity. I’m going to record one Loom, send this all out to my current waitlist ASAP, see what the response is & go from there.”
Step Four: Build a Scalable, Sustainable Business
After her successful launch, Michelle renewed her support inside Make It Online to focus on long-term scaling.
Here’s what we tackled next:
- Repositioned Restore to reflect her evolved leadership brand
- Rebranded her podcast to align with her deeper messaging
- Evergreened her sales funnel to avoid toggling between launch mode and life mode
- Protected her energy by removing the VIP tier and reserving intimacy for higher-level offers
Michelle isn’t just scaling a program – she’s scaling her legacy.
The True Transformation: From Hustle to Sustainable Leadership
The real shift wasn’t just in Michelle’s program – it was in how she runs her business.
She helps high-achieving women regulate their nervous systems – and now, she’s doing the same for herself.
- No more Instagram content hustle
- No more juggling multiple disjointed offers
- No more scrambling to fill seats with last-minute tactics
Today, Michelle has a proven offer, a cohesive launch system, and a message that resonates at the deepest level – all while maintaining a demanding full-time career.
Michelle’s Wins At a Glance
✅ Enrolled 10 clients into her 4th cohort of Restore
✅ Built a Zone 1 sales strategy with two lead magnets and a launch-ready brochure
✅ Streamlined from 3+ offers to one clear, scalable signature program
✅ Filled her group program while working full-time at a law firm
✅ Renewed for 6 months to evergreen her funnel and rebrand her podcast
In Her Words
“Before Make It Online, I had already launched Restore multiple times and had a full client roster, but behind the scenes, I felt stretched thin, unclear on my messaging, and unsure how to grow this in a sustainable way.
Working with Shannon helped me restructure Restore completely. We clarified the client journey, tightened the messaging, built a beautiful sales brochure, and outlined a full launch plan I could actually execute – even while still working full-time.
That launch filled my fourth cohort, and for the first time, I didn’t feel like I was scrambling to make it happen.
The resources inside Make It Online were so thorough and personalized – I still can’t believe this is a group program.
I implemented quickly, made real shifts in my business, and finally felt confident that I’m building something scalable.
That clarity and support changed everything.”
Ready to Build a Business That Supports Your Brilliance?
Michelle’s journey proves it:
Scaling doesn’t have to mean working more.
It’s about building smart, sustainable systems that honor your expertise and your energy.
That’s exactly what we help you do inside Make It Online.
→ Strategy that supports your genius
→ Systems that match your energy
→ Messaging that moves the right clients
You bring the magic. We help you scale it.