In chatting with my Bungalow Business Mastermind clients, I asked, “What marketing strategy has driven the most growth for your business in 2020?” and they did not hold back.
From the nitty gritty tactics of what we worked on together, to big-picture goals that made ALL of the difference – you’re going to want to take notes.
For me it was creating something new, doing things that have never been done before, and being an industry disrupter instead of following suit with what others have done before. It was a process to hit the sweet spot, but I listened to my intuition when I let all my retainer clients go to pursue something different, I looked for the need that truly wasn’t being met, and I figured out how to deliver on that in a way that I wanted to! I also listened to all of the feedback and questions that my leads and clients had which led me to develop even MORE of what they needed. Market research in action!
– Brittany @brittanyannette
Using Voxer as a bonus with my course and serving the hell out of those 20 women for one week! I then upsold them to my group program where 90% of the women in it came from the Voxer bonus with my course.
– Jess @socialquestmedia
The use of the “Close Friends” feature on Instagram Stories! I made a list of my hottest leads and served them exclusive content, sometimes this was valuable education, other times it was “waitlist style” first-opportunity invitations to my challenge, and others it was to sell out intensives. *(If you haven’t already, set up your close friends list in your IG Story Settings)
– Lisa @thecorporatesidehustler
I was getting sick as hell of the same old-same old, downloadable PDF freebies we see e-v-e-r-y-w-h-e-r-e. I wanted to try to re-imagine the freebie and zhush it up a bit. So I created a “training vault” that is a free actual course area on Kajabi, the platform we use for my biz. In the vault, I’ve loaded it up with all of the original mini-trainings, lessons, IGTV’s and Live’s that I’ve already done on Instagram. We repurposed the videos, categorized and organized them, and without creating ANY additional content, created a killer resource that’s way easier for my community to access in one spot than it is on Instagram. When someone signs up for my training vault, I’m able to get them on my email list , set up on Kajabi [so they are already in the system making purchasing way easier in the future], and they get lots of free trainings from me, which helps make it a no brainer for them the next time I offer a paid program.
– Erica @ericareitman
Create anticipation with whatever you do. People want to know what’s coming next! I used the countdown timer and put “something’s coming!’ and my audience set a reminder and then tuned in to find out what that ‘something’ was. I utilized this as a pre-launch tactic throughout the year. 🔥
– Meghan @meghan.lamle
Track your leads and your community! Whether you set up a spreadsheet or keep track of it in your notes section of your phone, doing this will help you build relationships intentionally and serve your audience accordingly. This has been a game changer when scaling our agency and also during the launches of our courses.
Create a holistic brand experience: from traditional branding like aesthetic and tone; to infusing your values into your client experience; to giving your brand an identity outside of yourself; to building authority and affinity for the culture of your company in order to stand out in your space and appeal uniquely to your ICA. Enroll people in something bigger than you and generate community and lay the foundation for future expansion.
Making genuine connections and focusing on those in 2020. That led to more behind-the-scenes selling since I knew people and how I could help them (since I didn’t have many 1:1 offers).
Have a plan to continuously be upselling and down-selling inside of your business! If you aren’t laying the next stepping stone to your clients, they won’t know where to jump next!
Plan in 90 day increments so that you can actually scale your business and visualize what’s coming up instead of scrambling last minute never finding time to work on your business growth because you’re too busy or trying to get client work done constantly.
For me it was getting creatively scrappy this year. Diversifying my services, testing out new stuff, meeting people where they were at so I wasn’t leaving any money on the table. And obviously making a big scary investment in my biz (The Social Bungalow Business Mastermind) forced me to show up and believe in myself and it made a world of difference!
Being in demand for me! Podcasts, trainings in others groups, collaborative opportunities. All of those helped get more eyes on me, more followers, and ultimately, more clients to support!
Visibility! Being strategic on collaborations, podcasts, tours, media, PR pitches and being everywhere and anywhere really moved the needle for me in 2020.
My secret tip for marketing is collabs! IG lives, podcasts interviews, and story takeovers. Collabs are the strongest way I’ve grown this year, by far!
My marketing secret would be private inviting but taking it a step further and adding a custom individualized personalized short video in the email on why I was specifically inviting them, why they were a good fit and what we could do while working together!
Using Facebook groups to listen more. I’m usually so focused on creating offers or client work that I don’t notice the conversations happening around SEO and my offerings. I created a “hitlist” of Facebook groups where my ideal customer hangs out and I scheduled time on my calendar each week to search the group for terms my ICA would be using. Often, the results showed people who were LITERALLY asking for service provider recommendations – and a surprising amount were unanswered!
What was your favorite business tip from the last year, and how are you implementing it in 2021?
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