By Stephanie Danforth
Did you know that ecommerce store conversion rates average between 1-2%? That’s crazy right?!
I think there’s an abundance of missed opportunities to increase conversion rates in the ecommerce world.
But I know first hand how easy it can be to go deep down a rabbit hole trying all-the-things to increase your sales. There are countless apps, strategies, methods, tactics, and more that you can test.
To save you some time, I’ve outlined three of the biggest things to help you increase your conversions and drive sales for your online store.
1. Understand your overall site flow and simplify it as much as possible
Do you know how customers use your site? Are you making it as easy as possible for them to add your product to cart and checkout? If you’re not sure, then take a good hard look at your analytics to see where customers are dropping off to determine where you have room for improvement.
Things to Try:
2. Give customers a reason to buy from you.
Just having your products up on a website doesn’t necessarily mean that customers will buy! Customers these days are very used to buying online, with seamless user experiences on big retailers like Amazon and beautiful, branded experiences on direct to consumer brand’s sites. Why should they buy from you?
There are five major ways to give customers a reason to buy from you:
Mission & Values
3. Identify ways to improve your site specifically relating to conversions.
The 3 main things to look for when you’re looking over your conversion analytics are:
Your main conversion rate will show based on how many people reached checkout, but the other two numbers can help you easily identify room for improvement.
We talked so much about conversions, but what about getting bigger sales? This is called your AOV – Average Order Value. Get people to buy more per order so you don’t have to acquire as many customers!
The most common ways to increase your AOV are to bundle products together somehow. There are many ways to do this, such as creating a unique bundled product listing or using an upsell app to promote the bundle on each individual product page!
Common ways to increase your AOV include:
Want more strategies for improving your online store sales?
Now that you have a handle on some of the biggest things to consider to improve your store’s sales, download my Free Guide- 30 Ecommerce Profit-Maximizing Strategies to dive into the nitty gritty ways to improve and optimize your store to get more sales!
Want professional help to take your store to the next level?
Get in touch with us today to get a customized strategy built for your business and your needs. We offer 1-on-1 Strategy Sessions, Site Audits, and Bespoke Shopify Design services to help you take your store to the next level, no matter where you’re at in your business.
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