Your brand is why you do what you do…
and how others think about you when you’re not around. 

Whether you’re just starting out or you have momentum but need a brand refresh, these steps will get you on the right path. Plus, you don’t have to blow your checkbook just to get a cohesive look.

Understand Your Mission

Know why you are doing this, who you’re doing it for, and what your number one goal is.

Design Your Own Brand Materials

Can’t afford a designer? Canva to the rescue. Start on Pinterest to narrow down your vision. First step, create a mood board. (You can check out The Marketing Model’s mood board here.

From there, select your color palette and the types of fonts you’ll want. You should have:

• Primary font (headings, etc.)
• Secondary (body copy)
• A supporting font (something to make words stand out)

Take all of that and get to work in Canva!

Find Free Resources

Creative Market sends an email with freebies like icons and fonts every Monday. Also you can follow designer accounts like @TwelveOneDesign and @NativeBrush to download any free design products they share. 

Overall Brand Voice

Brand isn’t just about a good aesthetic but overall authenticity, vibe, and the way you convey your message.

Use a free website maker such as Wix, to design a landing page with an about me, services, testimonials (if you have some already), and a contact form. That’s all you need! 

Don’t overthink this. If you focus on the simple pieces like logo, colors, and voice while building your community on social, you’ll see results in no time!

By @TheMarketingModel, Polina Raykov

Polina is part marketing strategist, part coach. She has been in the marketing industry for over six years. From planning the official Super Bowl Tailgate in 2018, to working with Jordan Lee Dooley on new brand launches, and helping entrepreneurial based businesses grow their community and income, she gets you the strategy your business needs to reach the next level!

Polina’s also amazing at creating content (what can’t she do, amiright?) and made us this Content Planning Resource. Grab your free guide here.