How Megan Launched a $43K Signature Offer Working Just 20 Hours a Week
When Megan joined Make It Online, she wasn’t starting over – she was stepping into her next evolution.
A seasoned business coach with sold-out masterminds and group programs under her belt, Megan already had the credentials, the client results, and a thriving business.
She had also recently become a mom – and with that, a new question emerged:
“I’m EXCITED for my business for the first time in SO long… I WANT to work and wish I had more hours in the day, but also want to (and need to) be with my babies.”
This wasn’t about working harder.
It was about working smarter – with intention, strategy, and sustainability.
Step One: Refine the Offer Around Her Genius
Megan didn’t need to reinvent herself.
She needed a signature offer that reflected her expertise, supported her energy, and attracted the right-fit, next-level clients.
Together inside Make It Online, we zoomed out and asked the right questions:
→ What do you really want to be known for?
→ Who do you love working with?
→ What actually lights you up?
From that clarity, The Distinctive Edge (TDE) was born – a signature group program designed to support advanced business owners in scaling with clarity, not chaos.
Here’s how we structured her offer:
- Strategic curriculum modules
- High-level frameworks for offer design and client delivery
- Flexible support formats (private coaching, Voxer, hybrid options)
- VIP upgrades and a continuation offer for deeper support
It wasn’t just a program.
It was a container that honored Megan’s brilliance – and her bandwidth.
Step Two: Sell with Simplicity and Soul
With the offer in place, we crafted a lean, relationship-first sales strategy.
No flashy funnels. No endless launch marathons. Just smart, strategic connection.
Together, we built:
- A private invite process (Zone 1 sales)
- Smart lead tagging and tracking systems
- Hand-raiser posts that sparked real conversations
- Soft launch assets she can reuse again and again
“Had two calls today – one is for sure (sending her contract now). The other just has to talk to hubby, but wants in. So that would be 6.”
“Just heard from a private invite that she’s signing – just waiting on her company to pay. She’s a dream client.”
Instead of chasing leads, Megan called them in — clearly and confidently.
Step Three: Deliver, Delight, and Let the Results Speak
Megan filled her first cohort of The Distinctive Edge with 8 incredible clients:
- → 8 group clients = $21,004
- → 2 as VIPs = $21,000
- → 1 Voxer support client = $1,000
Total Revenue: $43,004 AUD
“My initial goal was 10 clients at $2,500 = $25,000. Not only did we surpass this, but after being a week in, I’m SO glad I capped it at 8. It’s giving me the space to really dive in.”
And the best part?
She did it all while working just 20 hours a week – without burning out or sacrificing what matters most.
“I don’t think a full launch would’ve given me these results. This strategy gave me energy back during such a busy season with my boys.”
Make It Online was formerly titled Creating Your Signature
Step Four: Build Momentum Without the Hustle
Since launching her first cohort, Megan has been in full momentum mode:
- Sold out her second cohort of TDE
- Booked $14K+ private coaching clients
- Supported clients who are seeing major wins inside the program
- Planned her rebrand and expanded her visibility through “Your Weekly Edge”
- Implemented evergreen sales systems and backend operations with her OBM
“This structure, this plan, this process — it’s gold. It really helped me bring my business back to life.”
Megan isn’t just maintaining success – she’s building a business that grows with her, season after season.
In Her Words
“This strategy gave me my energy back. I launched The Distinctive Edge with intention, filled it with dream clients, and surpassed my revenue goal – all while working just 20 hours a week and having the space to actually enjoy my life and my business again.”
Want to Build a Signature Offer That Supports Your Season?
Inside Make It Online, we help coaches, creatives, and experts like Megan design signature offers that align with their expertise, energy, and next-level vision — and sell them in a way that’s sustainable and strategic.
Whether you’re ready to evolve, simplify, or scale, your next chapter deserves a strategy that honors your brilliance and your bandwidth.