From climbing the corporate ladder to full-time serial entrepreneur and 7-figure business builder, I’m here to share the strategies that make entrepreneurship and small business growth feel doable (and dare I say, fun). Grab a seat, get comfy, and let's make this the year your small business goes big!
When Megan joined Make It Online, she wasn’t starting over – she was stepping into her next evolution.
A seasoned business coach with sold-out masterminds and group programs under her belt, Megan already had the credentials, the client results, and a thriving business. She had also recently become a mom — and with that came a new question:
“I’m EXCITED for my business for the first time in SO long… I WANT to work and wish I had more hours in the day, but also want to (and need to) be with my babies.”
This wasn’t about working harder. It was about working smarter – with intention, strategy, and sustainability.
Step One: Refine the Offer Around Her Genius
Megan didn’t need to reinvent herself. She needed a signature offer that reflected her expertise, supported her energy, and attracted the right-fit, next-level clients.
Inside Make It Online, we guided her through Offer Corner to define The Distinctive Edge (TDE) with lessons that helped her uncover her unique genius and audience needs:
Determining the Topic of Your Signature Offer: Megan identified her unshakable strengths and audience desires using lessons like Unlocking the Power of the Signature Offer Business Model, Love It or List It Process, and Unearthing Your Audience’s Problems and Desires.
Designing the Program: She structured TDE using the Queen Bee Model, clarified her Ideal Client Avatar, mapped her curriculum, designed Base and VIP tiers, and created a renewal option to stack revenue over time.
This gave her a signature offer that was fully aligned with her expertise and bandwidth, ready to deliver real results.
Step Two: Craft Messaging That Converts
Next, Megan built a message that resonated deeply with her ideal clients through Messaging Corner:
Defined her brand pillars and audience’s core problems, mistakes, and beliefs.
Created a content plan to speak directly to her ideal clients’ desires.
Built a reusable messaging bank to consistently generate interest and engagement.
This allowed her to connect without hustle, letting her content attract the right clients rather than chasing them.
“This strategy gave me my energy back. I launched The Distinctive Edge with intention, filled it with dream clients, and surpassed my revenue goal, all while having the space to enjoy my life and my business again.”
Step Three: Sell Strategically
Megan implemented Sales Corner strategies to convert her audience without overwhelm:
Zone 1 & 2 Direct Sales: Reached her warmest leads via private invites and nurturing emails.
Zone 3 Social & DM Sales: Leveraged handraiser posts, Instagram Stories, and lead magnets to convert social followers into clients.
Crafted conversion copy, special pricing, and VIP offers to increase perceived value.
Built a 90-day sales plan to track, optimize, and scale sales consistently.
“Had two calls today – one is for sure, sending her contract now. The other just has to talk to hubby, but wants in. So that would be six.”
Megan wasn’t chasing leads – she was calling them in with clarity and confidence.
Make It Online was formerly titled Creating Your Signature
Step Four: Launch with Impact
Megan used Launch Corner strategies to maximize conversions while keeping her launch high-touch and low-stress:
Leveraged a 3-day live launch, incorporating PDFs, private podcasts, and conversion events.
Implemented replay, early bird, and open cart strategies to extend momentum.
Gathered feedback and refined her offer iteratively, stacking launches for cumulative revenue.
This approach generated her first high-touch revenue:
First round: $20K behind-the-scenes cohort
Second round: $30K semi-soft launch
Third round: $75K full launch
Fourth round: $70K full launch with returning clients
Total in one year: $221,357
Step Five: Facilitate for Transformation
With Facilitation Corner, Megan ensured her clients received results that justified her high-touch pricing:
Designed a Thrive Guide for each student to track milestones and measure success.
Implemented onboarding strategies and interactive curriculum checkpoints to maximize engagement.
Optimized group calls and energy management to sustain student motivation.
Conducted thoughtful offboarding and renewal conversations to turn clients into success stories and repeat buyers.
“I felt like I was doing it for so many different people at different levels before, and it was frustrating. Now I have a go-to process. I’m not reinventing the wheel, and it feels like a brand-new business – aligned, intentional, and very life-giving.”
Step Six: Evergreen & Scale
Megan also applied Evergreen Corner strategies to keep her offer thriving beyond live launches:
Set up ever-enrolling cohorts with seamless onboarding and automated client management systems.
Optimized deliverables and curriculum for scalable, outcome-based learning.
Built evergreen funnels with strategic freebies, tripwires, and nurture sequences to continuously convert leads into paying clients.
This created a self-sustaining, high-touch business that scales without burning out.
In Her Words
“Make It Online gave me clarity, focus, and strategy. I’ve seen the stacking effect of my cohorts, and it’s so exciting to watch it all come together while only working a few hours a day.”
Want to Build a Signature Offer That Supports Your Season?
Megan’s story proves it’s possible to scale a business, deliver high-level results, and maintain your life, all without burning out. By following the curriculum in Make It Online, she turned a program that didn’t exist a year ago into over $220K in new revenue, working fewer hours than ever.
Whether you’re ready to evolve, simplify, or scale, your next chapter deserves a strategy that honors your brilliance and your bandwidth.
Founder of The Social Bungalow & Online Business Strategist Helping Creatives and Coaching Entrepreneurs 'Make It' Since 2018
From climbing the corporate ladder to full-time serial entrepreneur and 7-figure business builder, I’m here to share the strategies that make entrepreneurship and small business growth feel doable (and dare I say, fun). Grab a seat, get comfy, and let's make this the year your small business goes big!
Gold-standard growth tips, real talk, and damn good ideas - free for the taking. Delivered weekly from Shannon’s brain to yours.
Business growth strategist, founder, speaker, and your go-to for all things marketing, messaging, and making more money online. If it builds demand, scales simply, and sells with ease - I’m all in. I’m so glad you’re here!
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