From climbing the corporate ladder to full-time serial entrepreneur and 7-figure business builder, I’m here to share the strategies that make entrepreneurship and small business growth feel doable (and dare I say, fun). Grab a seat, get comfy, and let's make this the year your small business goes big!
When Julia joined Make It Online, she wasn’t starting from scratch. She had already built a thriving six-figure coaching practice, helping high-achieving professionals in finance, consulting, and tech pivot into values-aligned careers through 1:1 coaching and her leadership mastermind.But she didn’t join us to rinse and repeat what was already working. She was ready to expand her offer suite, scale strategically, and build a program that could run sustainably at a group level.
Step One: Redefine the Offer – Without Diluting the Depth
Julia’s original brand was rooted in career change. Her nJulia’s original brand was rooted in career change. Her new vision? A holistic leadership experience designed to help ambitious professionals lead from within – through boundaries, stress management, and aligned ambition.
This was a bold evolution, and bold evolutions bring bold questions:
How do I expand without confusing my current audience?
What’s the real transformation here?
How do I teach all of this without overwhelming people?
Together, we clarified the bones of her offer using Make It Online frameworks:
A refined transformation and focused scope anchored in Julia’s signature methodology
A curriculum structured around five signature pillars integrating mindset, nervous system work, and embodiment
A new program name, Aligned Ambition, reflecting this evolution
Messaging that honored her previous work while positioning for growth
That clarity didn’t just shape the offer, it lit the path forward. Julia’s next chapter wasn’t about abandoning her niche, it was about broadening her expertise and offering a deeper, more holistic transformation.
*Make It Online was formerly titled Creating Your Signature
Step Two: Prep the Backend + Pitch with Purpose
Once the offer was locked in, it was time for action. Julia leaned on Make It Online curriculum tools to streamline backend processes and clarify messaging:
Sales strategy and funnels – creating a hand-raiser email and nurturing leads
Coaching scripts and objection-handling frameworks – personalized for each prospect
Curriculum structuring – balancing pre-recorded content, live group calls, and Voxer/email support for on-demand coaching
Visibility without burnout – consistent, aligned content to keep warm leads engaged
Julia focused on delivering value first, not waiting for perfection.
Step Three: Sell It Before It’s “Ready”
Julia didn’t wait for a perfect funnel or a polished website. Julia implemented the Make It Online “Pre-Sell and Launch With Confidence” method:
She engaged leads directly in DMs and sales calls
Offered tiered options to meet her audience where they were (Base vs. VIP)
Used real-time feedback to improve her curriculum and offer flow
Her early sales pipeline for the summer cohort looked like this:
1 paid registrant nurtured through the funnel (Base)
1 lead from the funnel at Base
1 past client signing up at VIP
1 renewal from first cohort signing up at VIP
1 other lead in a custom Base/VIP package
That’s five highly aligned members ready for her next cohort – proof that targeted pre-launch nurturing works when backed by a clear offer and structured curriculum.
Step Four: Run the Alpha. Plan the Next Round.
JuJulia didn’t stop at one successful cohort. She sold out three full cohorts, generating over $51,000 AUD in revenue across VIP and Base clients.
Here’s how the tiers contributed:
VIP clients: $3,000 AUD each
Base clients: $1,750 AUD each
Each cohort averaged 1 VIP + 8 Base clients, giving her $17,000 AUD per cohort
This allowed her to:
Build a repeatable, scalable group program
Deliver high-impact coaching without burnout
Strengthen the lifetime value of her clients through renewals and hybrid offers
Step Five: Refine, Scale, and Grow Sustainably
Using the Make It Online curriculum for ongoing support and strategy, Julia focused on:
Evergreen funnel optimization – consistent warm leads for future cohorts
Refining messaging – making sure every launch lands with clarity and alignment
Streamlining delivery – balancing live calls, pre-recorded content, and on-demand coaching
Audience growth – targeting aligned professionals without chasing trends
Julia’s approach is a textbook example of scaling strategically with intention: she’s expanding her offer suite, filling multiple cohorts, and generating substantial revenue while protecting her energy.
In Her Words
“This offer felt like a bold evolution from what I’d been able to sell easily before (career-first support), and I wasn’t sure how to position it without confusing people or losing my current leads. But Make It Online helped me nail the messaging and close three fully sold-out cohorts with sales skills I didn’t realize I already embodied – I just needed to tap into the right process, scripts, and support. Shannon gave me the tools and strategy to launch in motion, not in theory, and that made all the difference. I went from a swirling Google Doc to three sold-out cohorts, over $51,000 AUD in revenue, and a program I’m truly excited to grow. It’s not just a new offer, it’s the next chapter of my business, and it truly feels aligned.”
Want to Launch Your Next Offer Before It’s “Perfect”?
Inside Make It Online, we help experienced coaches, creatives, and experts like Julia build signature group programs rooted in their true expertise, and sell them in a way that feels aligned, strategic, and sustainable.
Founder of The Social Bungalow & Online Business Strategist Helping Creatives and Coaching Entrepreneurs 'Make It' Since 2018
From climbing the corporate ladder to full-time serial entrepreneur and 7-figure business builder, I’m here to share the strategies that make entrepreneurship and small business growth feel doable (and dare I say, fun). Grab a seat, get comfy, and let's make this the year your small business goes big!
Gold-standard growth tips, real talk, and damn good ideas - free for the taking. Delivered weekly from Shannon’s brain to yours.
Business growth strategist, founder, speaker, and your go-to for all things marketing, messaging, and making more money online. If it builds demand, scales simply, and sells with ease - I’m all in. I’m so glad you’re here!
HEY, I'm SHANNON!
FREE resource: Define your unique sales edge
Give your brand message real bite in 30 minutes (or less).
Leave A Comment