How Julia Expanded Her Expertise and Launched Her Industry-Leading Group Program
When Julia joined Make It Online, she wasn’t starting from scratch.
She had already built a thriving six-figure coaching practice, helping high-achieving professionals in finance, consulting, and tech pivot into values-aligned careers through 1:1 coaching and her leadership mastermind.
But she didn’t join us to rinse and repeat what was already working.
She was ready to expand.
This next chapter wasn’t about abandoning her niche — it was about broadening her expertise and offering a deeper, more holistic transformation.
A shift from career pivots alone to personal mastery and sustainable leadership.
Julia wanted to weave mindset, nervous system work, and embodiment into a group program that felt just as powerful as her private coaching — creating an entirely new pathway for her clients and her brand.
To do that, she knew she needed a new message, a new model, and a new kind of support.
Step One: Redefine the Offer – Without Diluting the Depth
Julia’s original brand was rooted in career change.
Her new vision?
A holistic leadership experience designed to help ambitious professionals lead from within – through boundaries, stress management, and aligned ambition.
It was a bold evolution.
And bold evolutions bring bold questions:
- → How do I expand without confusing my current audience?
- → What’s the real transformation here?
- → How do I teach all of this without overwhelming people?
Together, we got clear on the bones of the offer:
- A refined transformation and focused scope
- A curriculum structured around five signature pillars
- A new name that reflected the evolution — Aligned Ambition
- Messaging that honored where she’d been and where she was going
That clarity didn’t just shape the offer — it lit the path forward.
*Make It Online was formerly titled Creating Your Signature
Step Two: Prep the Backend + Pitch with Purpose
Once the offer was locked in, it was go time.
Julia didn’t wait for perfection – she moved into aligned action.
Here’s what she tackled:
- Submitted her sales brochure for feedback
- Tightened her CTAs and refined her objection-handling strategy
- Shaped the curriculum using live coaching support
- Pulled from Make It Online content tools to stay visible (without burnout)
- Asked for real-time coaching (even when content got personal — yes, post-breakup Instagram strategy included)
Instead of getting stuck in “I’ll launch later,” Julia moved forward with intention.
When a lead came through who couldn’t afford her 1:1?
She didn’t shrink her prices – she reshaped the offer to meet them where they were without draining her energy.
That’s what aligned strategy actually looks like.
Step Three: Sell It Before It’s “Ready”
Julia didn’t wait for a perfect funnel or a polished website.
She launched her first cohort with what she had – and it worked.
Here’s how she filled her Aligned Ambition program:
- Sent a hand-raiser email
- Had real conversations in the DMs
- Booked casual, no-pressure sales calls
- Followed up with confidence and personalized messaging
“I’ve had three people respond to the hand-raiser email so far and one other person who showed up in my IG DMs who booked a sales call.”
Clarity and confidence did the heavy lifting – not complicated tech.
Step Four: Run the Alpha. Plan the Next Round.
Julia filled her Aligned Ambition first cohort with 8 incredible clients:
- → 2 VIP clients at $3,000
- → 5 Base clients at $1,750
- → 1 friend comped for feedback and support
Total Revenue: $14,750 AUD
Now?
She’s not just experimenting — she’s building a proven, repeatable offer with long-term potential.
Inside Make It Online, she’s now focusing on:
- Launching cohort two immediately after
- Refining her evergreen funnel + launch timeline
- Honing her message as the offer evolves
- Streamlining delivery using tools like Voxer, email support, and simplified live calls
- Growing her audience sustainably – without chasing trends or burning herself out
Julia’s leading her business with clarity, depth, and sustainability – all while staying rooted in her values, her voice, and her vision.
In Her Words
“This offer felt like a bold evolution from what I’d been able to sell easily before (career-first support), and I wasn’t sure how to position it without confusing people or losing my current leads. But Make It Online helped me nail the messaging and close eight highly aligned clients with sales skills I didn’t realize I already embodied – I just needed to tap into the right process, scripts, and support.
Shannon gave me the tools and strategy to launch in motion, not in theory, and that made all the difference. I went from a swirling Google Doc to a fully booked first cohort, $14.7K in revenue, all the clarity from that first round, and a program I’m truly excited to grow.
It’s not just a new offer – it’s the next chapter of my business, and it truly feels aligned.”
Want to Launch Your Next Offer Before It’s “Perfect”?
Inside Make It Online, we help experienced coaches, creatives, and experts like Julia build signature group programs rooted in their true expertise — and sell them in a way that feels aligned, strategic, and sustainable.
Ready to turn your next evolution into a fully booked offer?
Explore Make It Online →