Said it before, I’ll say it again.

Instagram is your flirty Sex and the City bachelorette pad – fun, high-energy, rented month to month with no real commitment in sight.

Your email list? That’s your forever home. Chic, stable, full of natural light, and it’s giving Kelly Wearstler at the Santa Monica Proper.

Let me paint the picture.

Imagine your Instagram account gets hacked, shut down, or shadowbanned tomorrow.

Would you:

• Lose your entire lead list?
• Watch your authority go down the drain?
• Be unable to launch your offers?

If you answered yes to any of the above, it’s time to prioritize your email list.

Because email marketing equals ownership, intimacy, and unmatched conversion power.

It lets you:

• Nurture leads beyond the scroll
• Segment with smarts
• Stay top of mind without being chained to the algorithm
• Build and scale with actual control

Now, here’s how we build a system that turns a cold-ish subscriber into a warm, pre-qualified buyer.

The goal? Every email she opens equals value, trust, and conversion curiosity.

The 5-Part Nurture Sequence That Converts

Use this sequence with any lead magnet or opt-in and tweak it based on what you’re selling. Below each step is a plug-and-play template you can customize right away.

EMAIL 1: The Freebie Delivery

Subject Line: Your [Freebie Name] is Inside. Enjoy.
Purpose: Set the tone and overdeliver from the jump.

Template:

Hey [First Name],

It’s here. Your copy of [Freebie Name] has arrived.

I created this with you in mind. Whether you’re:

• Struggling with [insert core struggle]
• Craving [insert core desire]
• Or just starting out and want to [insert big-picture benefit]

This resource will help you [insert juicy benefit].

[Download Now]

Quick tip before you dive in:

• [Insert one thoughtful insight or reminder that makes using the freebie even more impactful]

Keep an eye out for tomorrow’s email where I’ll show you exactly how this ties into [insert deeper benefit or solution].

Talk soon,
[Your Name]

---

EMAIL 2: The Introduction (With a Point)

Subject Line: Wait. Who am I? (And why you should care)
Purpose: Introduce your authority and create connection through their lens.

Template:

Hey [First Name],

Since we’re officially in each other’s inboxes, it’s only right I introduce myself properly.

I’m [Your Name], and I help:

• [Who you help]
• Do [what you help them do]
• Without [thing they hate]

Over the past [X years], I’ve:

• [Insert authority marker #1]
• [Insert authority marker #2]
• [Insert authority marker #3]

But here’s the real reason I do what I do.

Most people like you are struggling with:

• [Insert their core pain]
• [Secondary challenge]
• [Lingering roadblock]

And no one’s showing them how to actually [insert transformation] in a way that’s strategic, aligned, and not a chaotic mess.

That changes here.

Tomorrow, I’m going to show you the number one problem most [your ICA] face, and how to start solving it.

Can’t wait,
[Your Name]

---

EMAIL 3: Solve Their Number One Problem

Subject Line: Let’s talk about this problem
Purpose: Build trust by giving tangible value without pitching.

Template:

Hey [First Name],

Here’s what I see all the time with [your ICA].

They’re stuck trying to:

• [Insert failing strategy]
• [Insert outdated approach]
• [Insert high-effort, low-return method]

Hoping it’ll finally lead to:

• [Insert desired result]

But what if I told you there’s another way.

Imagine if:

• You had [benefit #1]
• Without [pain point #1]
• While gaining [benefit #2]

Here are 3 things I recommend to get started:

1. [Tip #1] – [Short explanation]
2. [Tip #2] – [Short explanation]
3. [Tip #3] – [Short explanation]

Small shifts. Big results.

Tomorrow I’m dropping a little surprise in your inbox. No spoilers, but it’s something that will help you take this even further.

See you then,
[Your Name]

---

EMAIL 4: The Bonus Drop

Subject Line: Surprise. Just because I like you
Purpose: Create goodwill and warm them up for the next step.

Template:

Hey [First Name],

Told you I had a little surprise for you.

Since we’ve been talking about [topic], I wanted to give you this bonus resource to help you go even deeper.

[Link to video, checklist, or mini resource]

This will help you:

• [Insert benefit #1]
• [Insert benefit #2]
• [Insert mini transformation]

If you love this, just wait until you see what’s inside [your program or offer name].

More on that tomorrow,
[Your Name]

PS: Want a sneak peek?

• [Link to quiz, FB group, soft CTA]
  

---

EMAIL 5: The Direct Pitch

Subject Line: Ready to take this seriously
Purpose: Ask for the action directly.

Template:

Hey [First Name],

You’ve got the freebie, the tips, the bonus. Now let’s talk next steps.

If you’re ready to [insert core transformation], my [offer/resource/group] is the next best move.

Here’s what it helps you do:

• [Benefit #1]
• [Benefit #2]
• [End result you’ve been working toward]

Without:

• [Struggle or resistance]
• [Overwhelm]
• [Spinning your wheels]

[CTA Link]

And yes. It’s perfect even if:

• [Common objection #1]
• [Common objection #2]

No pressure. Just a real opportunity to start seeing results faster, with support.

[CTA again]

See you inside?
[Your Name]

---

Not All Freebies Should Trigger the Same Sequence

Before you plug and play the emails above, let’s get strategic.

Not every freebie is built for the same goal.
If you’ve read The Three Types of Freebies You Need in an Online Business (and When to Use Each One), you know:

• Some freebies are designed to grow your list
• Others are meant to warm leads before a launch
• Some are made to sell directly and consistently

Here’s How to Tailor Your Nurture Sequence:

Freebie Type: List Growth
Think: short checklists, templates, quick wins

Nurture Style:

• Friendly
• Segmented
• Curiosity-driven

Adjustments

• Light CTA
• Use email 4 to invite segmentation or soft opt-ins

Freebie Type: Launching or Funnel Sales
Think: private podcasts, challenges, masterclasses

Nurture Style:

• Education first
• Pre-launch hype

Adjustments:

• Treat Email 4 or 5 as the warm-up to a sales event

Freebie Type: Direct Sales
Think: case studies, roadmaps, mini-workshops

Nurture Style:

• Authority-building
• Problem-solving

Adjustments:

• Insert light CTAs by Email 3
• Strong CTA in Email 5
  

P.S. Want Your Freebie to Convert

Let’s be honest. The quality of your email sequence means nothing if the freebie itself isn’t aligned to your offer.

If you haven’t read it yet, go binge How to Craft a Free Resource That Turns Browsers Into Buyers. It walks you through my Four Awareness Rings and helps you create freebies that attract ready-to-buy leads – not just freebie hoarders.

TL;DR from that blog:

• Unaware – needs education
• Curious – open to learning
• Near-ready – comparing solutions
• Conversion-ready – needs the nudge

You want a freebie that lives in the middle. That’s where action happens.

When you pair that with this 5-part sequence?
You don’t just grow a list.
You grow a buyer base.

Ready to Put This Into Action

This nurture sequence works best when your freebie does some of the selling for you, and the emails seal the deal.

Need help crafting the perfect freebie, offer messaging, or sales system?

Come inside Make It Online – my program that helps you build a signature offer business model with structure, strategy, and messaging that scales.

Or start now with this free on-demand training:

GIVE ME THAT CLASS!

You don’t just need more followers.
You need more buyers. 

Let’s make that happen.