Why Search Engine Optimization (SEO) is a must

By Victoria Parker

SPONSORED PROVIDER

Many businesses and entrepreneurs know that SEO is essential for establishing an online presence in today’s digital world. However, most business owners and entrepreneurs bypass that SEO is a must for establishing a thriving relationship with search engines and giving the best possible online experience to a potential client. 

         When I first started, I found SEO very overwhelming because I didn’t understand it or even know what it looked like on a website. I felt that it was staring at my face, and I just couldn’t grasp it. Once I realized that it was not one thing but a component of multiple little things, I was beyond excited to learn everything I could about SEO. My analytical brain was having a happy dance.

         Yes, ranking for your niche is essential, but SEO brings so much more to your business than just a good searching position and visibility. Here are the top 3 benefits that SEO brings to your business when done correctly.

1.   SEO Creates Trust

Having a solid SEO base on your beautiful website consisting of clean and quality backlinks, excellent user behavior, and optimized on-page content will send positive signals to search engines. In return, search engines like Google will thank you with brand credibility and authority.

In other words, think about it this way. Google or any other search engine needs to know that your website is credible to send clients your way. You need to feed the google crawls with good food to keep your website top of mind when search inquiries come in for your product or services. These foods consist of the following,

·  User experience: Quality content, Page loading time, Time on site

·  Backlinks

·  Positive user behavior

Remember, like anything in the natural and digital world, creating trust takes time and dedication to your brand and business. To be label as dependable, reliable, and valuable, your website and business need a solid reference structure to encourage endorsement from other companies and search engines.

2.   Better Client Experience

Nothing speaks louder than a business that cares for clients’ experience when the clients come to visit the online business storefront. Websites are precisely that online storefronts or offices you can call 24/7 and from the comfort of your home.  When optimizing your website for SEO, you are also optimizing your website for a good customer experience. Ensuring that your customers’ bounce rate is low, page loading time does not take a long time, and the quality of content is excellent, these are all pieces of a good strategy for both SEO and client experience.  If you cater to SEO and invest the time to create a solid and robust SEO client experience, your ROI will be rewarded with both clients and search engine referrals. Google and other search engines have learned how to interpret a beneficial and conclusive user experience that has become a crucial piece to a website advancement.

3.   SEO Influence the Buying Cycle

Before buying, clients do research. That is one of the advantages of the digital world. The digital world doesn’t care if you are a corporate or a small business; if your SEO matches the search query, it will bring up your business right next to the corporate company that offers the same product and or services as you do.

Using SEO tactics that target your niche with messages of groundbreaking and reliable products and services will be a business game-changer. Because not only will your website be feeding good information to the search engine crawler, but it also meets and exceed client expectations of the product and services you offer.

Lastly

Knowing that it takes a vigorous SEO tactic to build your brand creditability for both clients and search engines is the first step. The next step is to check how well your website is doing regarding SEO and the items that need fixing. Investing in SEO, whether it is your own time or someone else providing the service, SEO will always be beneficial in today’s technological age. If you are not investing and paying attention to your website SEO constantly, your competitor will, and they will increase revenue and continue to thrive.                 

Want to check if your website is optimized? Download my SEO Checklist and FREE tools.

Connect with Victoria at www.instagram.com/victoria_parker_llc

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