Gone are the days of “just post to stay consistent.” We’re playing a smarter game here — one where every story is doing the heavy lifting to warm, nurture, and quietly move your most aligned audience closer to becoming your next clients.

This isn’t just a visibility plan — this is a subtle sales funnel disguised as daily IG stories and Close Friends content.

Use this 20-day plan to:

• Build anticipation ahead of your next launch (or just keep them hovering near that “buy now” button)
  
• Increase DMs, personal connections, and soft conversions
  
• Turn lurkers into buyers — without screaming “buy now” in every frame
  

How to use it:

Take it day by day, adapt to your own sales cycle, and sprinkle your personal flavor all over it. The Close Friends upgrades? Treat them like your VIP section — give them that extra sip of the good stuff.

Day 1: Show Them What’s Coming

• IG Story: Give them a peek at your month ahead — launches, priorities, client projects — position yourself as the go-to before you even make an offer.
  
• Close Friends: The real BTS — your secret sales plan, what’s cooking behind the scenes, and the insider scoop that makes CF followers feel like insiders (because they are).
  

Day 2: Lead with Leadership

• IG Story: Share a problem you solved recently (internal or client-facing). Show them you’re not just running a business, you’re leading it.
  
• Close Friends: Vulnerable moment? Pull back the curtain on how it actually felt and the CEO decisions you made because of it.
  

Day 3: The Power of Perspective

• IG Story: Flashback to 6 months ago. What has shifted? How did you get here? What does your audience need to hear about your growth?
  
• Close Friends: Spill the tea on the parts they didn’t see — the private pivots, the behind-the-scenes lessons that shaped you.
  

Day 4: Cast the Vision

• IG Story: Declare the impact you’re aiming for in your next launch. This isn’t fluffy — it’s why the work matters.
  
• Close Friends: Share a story where you already created that impact and why you’re making it your north star again.
  

Day 5: Real-Life CEO Mode

• IG Story: Take them through a day-in-the-life as you prep for the next big thing.
  
• Close Friends: Give them the messy, unfiltered, funny, or chaotic version. Make them feel like they’re sitting next to you.
  

Day 6: Expert Evolution

• IG Story: Find an old post that needs a glow-up. Share what’s changed in your thinking or method and why it matters today.
  
• Close Friends: Pull another post and give them the “you had to be there” backstory.
  

Day 7: One Tool You’d Never Give Up

• IG Story: Share your most-used, most-loved business tool. Why it’s essential. How it’s changed the game.
  
• Close Friends: Show them something even juicier — like your actual doc, tracker, or behind-the-scenes use of it.
  

Day 8: Market Research on Autopilot

• IG Story: Poll your audience: What are they planning, worrying about, or dreaming of for Q1?
  
• Close Friends: Let them help shape your next move — ask for specific input on an upcoming offer, topic, or resource.
  

Day 9: Sneaky Sales Training

• IG Story: Walk through the structure of your signature offer (without pitching). Just show them how it works.
  
• Close Friends: Quietly introduce the next-level option (VIP upgrade, alumni path, or upsell) and gauge interest.
  

Day 10: Mid-Month Pulse Check

• IG Story: Reflect on the month so far. Wins, shifts, surprises — keep it human and momentum-focused.
  
• Close Friends: Give them an exclusive way to stay close this month — private chat threads, behind-the-scenes check-ins, or early access.
  

Day 11: Third-Party Proof

• IG Story: Hand your stories to a team member or client. Let them show the experience of working with you.
  
• Close Friends: Let them share a favorite story or moment that CF followers will eat up.
  

Day 12: Social Proof (Without the Boring Screenshot)

• IG Story: Share recent wins, but don’t just dump screenshots — narrate what made them possible.
  
• Close Friends: Share a client win that hit you on a personal level and why it mattered.
  

Day 13: Meet the Cast

• IG Story: Reintroduce yourself + the key players in your life and biz.
  
• Close Friends: Give them the weird, fun, or slightly embarrassing extras only your inner circle knows.
  

Day 14: Tease the Launch

• IG Story: Share where you are in the creation process and what’s coming soon.
  
• Close Friends: Give them an early taste — an actual asset, framework, or swipe-worthy tip straight from the offer.
  

Day 15: Audience Love Letter

• IG Story: Reply to a common DM or comment publicly. Show them you’re listening.
  
• Close Friends: Share the pattern you’ve noticed in your DMs or audience feedback — let CF followers in on the meta-conversation.
  

Day 16: Self-Aware CEO Moment

• IG Story: Call yourself out on something you’re actively working on (overdelivering, overworking, etc.). Show your humanness.
  
• Close Friends: Share a then vs. now reflection on how you’ve evolved in your business.
  

Day 17: Let Them Co-Create

• IG Story: Let your audience vote on something small but meaningful for your upcoming offer (think module names, a tagline, or resource style).
  
• Close Friends: Share the decision you’ve finalized thanks to their input.
  

Day 18: Transparent Availability

• IG Story: Announce when you’ll be working and resting during your pre-launch and holiday season.
  
• Close Friends: Bonus — show them how you actually unplug (or don’t) during breaks.
  

Day 19: Offer Walkthrough

• IG Story: Full offer tour. Pull back the curtain and show how it all works.
  
• Close Friends: Give them something extra — a bonus, a tip, or a sneak peek not yet shared publicly.
  

Day 20: End with a Wink

• IG Story: Recap the month, hint at what’s next, and thank your audience for showing up.
  
• Close Friends: Reward them — private discount code, early access, or just a heartfelt thank-you + inside joke only they’ll get.
  

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