2 Weeks of Instagram Content Prompts That Convert

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Let’s get your content written (and converting) through these prompts.

Each of these topics will speak to a pain point that your audience is experiencing, and ultimately help bring them to the place where they’re ready to convert.

The cadence over two weeks is as follows:

  • Day 1: IG Story
  • Day 2: IG Post
  • Day 3: IG Post
  • Day 4: IG Story
  • Day 5: IG Post
  • Day 6: IG Story
  • Day 7: IG Post
  • Day 8: IG Story
  • Day 9: IG Post
  • Day 10: IG Story + Post
  • Day 11: IG Story
  • Day 12: IG Post
  • Day 13: IG Story
  • Day 14: IG Post

We recommend you implement this plan M-F.

Week 1 you’ll use the first 5 prompts, week 2 the next 5, week 3 the final 4 pieces.

But! This is merely a suggestion. Change the release cadence however it works best for your audience’s content consumption habits + with what you’re able to stay consistent with.

Within each prompt, we often give the instructions and an example. Use it all!

One last note before we dive in-

In some of the prompts we mention your “framework”.

Your framework is your specific approach to solving your client’s problem. List the steps you take in the package, name them as phases, claim it as proprietary, and promote. That’s all it takes to help someone understand the power of getting access to your expertise.

DAY 1: STORY

Which Offer Are You Promoting?

Select the main offer that your content will lead to this month.

Pick Your UVP + Authority
Based on what you’re selling, what do you want to be “known” for that helps build authority on that topic?

Let’s MadLib It. Fill in the blanks below to distinguish WHY you’re showing up with this content and WHO you’re serving it all up to.

I am a [your title] and I’m selling [offer name].
The unique approach I take helps [audience identifier] achieve [their specific goal] + [your unique approach] without [main concern of your audience] while [positive thing they’re seeking].

Now that you’ve established this, TELL YOUR AUDIENCE. That’s right, get on stories and tell them exactly what’s coming and how you’re showing up for them.

DAY 2: POST

Create a commiseration caption. Lean into your audience’s main pain point to help them know that you deeply get their struggles and that’s why your unique approach is so catered to them.

Using our Systems Pro as the example:

“‘Scale your business, they said. Just sell a couple more packages per month, they said…’ 🙄 But how do we sell more while still overdelivering for every client without working sun-up to sun-down? It’s the great “chicken or egg” debate. Do I prefer to make less and breathe more? Or breathe less and make more? And if I go with the latter, will that season of hustle really bring me to the results I’m desiring.. or will I end up at the same place I was before, but now just.. frazzled & resentful. UGH! Guess what, friends. You’re right. Nope, I’m not hitting you with any rah rah sisboombah – business is hard, especially when you’re a Solopreneur and all of your graphic design packages are reliant on you. You’re not an endless well of creativity! Here’s what you need to do instead: Lean out your high ticket’s steps and automate the intro. Say more? You got it. In tomorrow’s stories I’ll explain this in detail.”

DAY 3: POST

Create a commiseration caption. Lean into your audience’s main pain point to help them know that you deeply get their struggles and that’s why your unique approach is so catered to them.

Using our Systems Pro (from yesterday) as the example:

“‘Scale your business, they said. Just sell a couple more packages per month, they said…’ 🙄 But how do we sell more while still overdelivering for every client without working sun-up to sun-down? It’s the great “chicken or egg” debate.

Do I prefer to make less and breathe more? Or breathe less and make more? And if I go with the latter, will that season of hustle really bring me to the results I’m desiring.. or will I end up at the same place I was before, but now just.. frazzled & resentful. UGH!

Guess what, friends. You’re right. Nope, I’m not hitting you with any rah rah sisboombah – business is hard, especially when you’re a Solopreneur and all of your graphic design packages are reliant on you.

You’re not an endless well of creativity! Here’s what you need to do instead: Lean out your high ticket’s steps and automate the intro. Say more? You got it. In tmrw’s stories I’ll explain this in detail.”

DAY 4: STORY

Share a broad view mini training of your unique framework, tying it back to your relatable narrative that helps people connect with YOU. Be sure to save to highlights!

Example: “Hiring a junior designer might not be an option for you until there’s a minimum of $30k in savings to ensure their salary is covered for 6 months – I respect that. So how do we scale as a Solopreneur in the interim? We need to find a way to do more and work less. After helping 10+ designers turn their solo-grind to a refined + profitable agency, I’ve modeled my unique approach into a proprietary framework. What is it? We lean your entire process – from sales call to upsell – we do this in four main phases… L.E.A.N. – Limit. Entice. Automate. Next Level. Here’s an overview of the main focuses in each {broad overview}. On Monday I’ll take you into the steps within each phase. Questions? Message me. I’m hanging in the DMs all weekend long to chat about your biz. Got a rare package you’re not sure is lean-able? Let’s spit ball it.”

DAY 5: POST

Go deeper into the framework you shared on stories on 10/8. Share a bullet point list of the steps with details. Don’t forget to reference the mini training highlight, this will ensure they continue to message you with their Qs as we go.

Example: “L is for Limit – Limit steps for the client, deliverables in the package, rounds of revisions, turnaround times, etc. More often than not I find Solopreneur Graphic Designers are doing the most in order to close the sale. Guess what? The client doesn’t what this (nor really know the difference). They just want a sleek, informative process that makes them feel like you’re in total control. When a client and I begin working together, we begin by auditing every.micro.step. in the sales + onboarding process, as well as the package itself. This looks like {step 1, 2, 3} and then we move on to {next phase in framework}.”

DAY 6: STORY

Mini training + polls! It’s time to flex your expertise face-to-cam style. Teach your audience something niche that relates to your offer. Throughout the training infuse polls to keep them engaged, as well as give yourself data to infuse into your coming sales pitch. To find the topic, we suggest our “nesting doll” approach:

  • Take something specific you teach in phase 2 of your framework
  • Explain that in 3 points
  • Take 1 of those explainer points and explain it in 2 sub-points
  • Take 1 of those sub-points and explain it > THIS is your topic for the training
    Example: Phase 2 for our Systems Pro is: Entice – How to Increase Purchase Amount
  1. HTML designed proposals for aesthetic UX
  2. Keep all “add to cart” options under $200 each
  3. Once added to cart, ensure the payment plan auto-adjusts

Let’s take point 2 and explain it further

  1. Examples of these “add to cart” options (custom gifs, sticker packs, story designs, mock IG grid)
  2. How to price these add-ons to create a “no brainer” feel

Let’s take point 2 and explain it further with a mini training on Stories: “It’s time to put our psych + economics hats on. Here’s how I’d price 4 different pieces you’d like your new client to ‘add to cart’ 1. Make two of the pieces the same price with round numbers 2. Make one of the pieces end in a misc. number 3. When bundling together all 4, discount by the “change” to create a round number feel, for example: item 1 is $100, item 2 is $100, item 3 is $132 item 4 is $200 = $532, add them all now and we’ll discount to $500.”

DAY 7: POST

Since we did that good “nesting doll” breakdown yesterday, let’s keep it going today! Further flex your expertise by teaching another niche facet. Remember – Giving away some of your brilliance for free is going to loyalize your leads. Don’t hold back, give them something juicy to implement!

DAY 8: STORY

Let’s fan the flame of what’s worked before. Go back to the archives of your past posts, stories, blogs, lives etc. related to the offer you’re selling, and list out the top 5 highest performing pieces. Reteach and reframe one of them using updated examples and circle it back to your framework / offer.

DAY 9: POST

Create a DETAILED case study around the results of your offer/how it solves for the ‘withouts’ and ‘whiles’. Brand new offer? Use yourself as the case study and explain how you followed this framework.

Example: {Client name} came to me in {this dire situation} seeking {this future achievement}. Not only did we {get this sexy result}, but we did it {with this additional point that’s also enticing to your audience}. How, you ask? Let’s break down the exact steps we took: {give thorough details, even revealing a tactic or two of yours, we’re giving them the ‘what’ not the ‘how’}

*Make sure you have your client’s approval on the case study before sharing.

DAY 10: POST + STORY

It’s time for an all-out blitz on what’s inside your offer!

On Stories: Create a behind the scenes tour of what they’re getting inside of the offer. Even if this is a group or 1:1 package, we still want to paint the scene visually with any elements we have. Toggle between face-to-cam, showing screen, and social proof.In Post: Either with a video/reel or carousel, create a POV that breaks the fourth wall – Show the lead (the person currently watching) scrolling to your link in bio and taking action, getting approved & onboarded, entering the package, and leaving with an amazing result.

DAY 11: STORY

Pull out the calculator and work through the numbers on stories. Analyze the cost of your offer (PIF and Payment Plan) vs the potential return. Use yourself as the subject here, creating a realistic breakdown of how this framework impacted your business. *If you’re in more of an intangible field (ie: mindset coach) use this prompt to show the difference in quality of life VS ROI for business – same structure applies! You’re just leaning into transformation VS results.

DAY 12: POST

Ask them “why?”… genuinely. Why haven’t they taken their steps toward their goal? Why are they still letting themselves struggle with X? Is it money? Time? Fear? Loop it back to how your offer solves for those main blocks. Paint an honest picture of your offer’s ability to counterattack.

Example: Money? = Here’s the honest ROI based on past resultsTime? = Breakdown the time invested if you stay the same VS changeFear? = Here’s 3 case studies of past clients who were afraid, but ended up with stellar results

DAY 13: STORY

Using the results of your community polls, share a mini training or a Q&A session tailored to the pain points, and potential areas of objection that you see. 

DAY 14: POST

It’s time to do a little storytelling. Share a personal anecdote that relates to your offer.

Example: ”I went to Disneyland and… it was atrocious. Whaaat? Allow me to explain – from the moment we arrived at ticketing they needed us to XYZ added steps, then they split half of us to another line that didn’t have any sun coverings, THEN we were directed to security to sift through our bags and the same calamity ensued. After 90 minutes we were finally in the park, just to realize that those staying at the hotels had been in the park for 2 hours and the lines were already PACKED! You know what Disney needs to do? You guessed it – lean their process.”

Wondering how often to post on Instagram [in 2022] for the best results? Take a look at this blog where I break down the algorithm + timing as it relates to your niche and audience behaviors.

TODAY’S MISSION: Map out your topics and get writing!

At The Social Bungalow, my goal is to help you create a business infrastructure that is streamlined, scalable, and sustainable, so you can spend less time on the nitty-gritty to-dos and more time handling sales and client relations (and ultimately take a two-week tropical vaca without guilt or anxiety). Check out my training programs to start getting your business on the fast track to massive success.

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