By Shannon Matson
Hosting a sale during the holidays can be a beautiful yet consuming undertaking.
In the ‘pro’ column, you’re cashing in on shopping momentum, expectation of a sale, and closing out your books nicely. In the ‘con’ column, you may be putting in hours during a time you’d prefer to be offline and focused on your loved ones.
Whichever way you decide to roll, I hope this article helps to quiet some of the, “Should I do this, or that, or this, but also that…” noise.
Here’s a rapid fire Q&A from questions submitted on Instagram by the Bungalow community.
1. Is it too late to start promoting a holiday sale?
Nope! If your offer is a proven market fit, the audience is interested in investing, and delivery automations are ready to go – you can open cart whenever it makes sense for you.
I would suggest taking a few hours to:
After this, you can run the holiday sale from:
2. Would you recommend a holiday sale if I’m in my ramp-up for a January sale?
Yes ONLY if the offer you’re selling during the holidays warms up the audience member for the offer in January.
In “2021 vs 2022” terms, those sales are “a year apart”. Psychologically this helps with the two investments.
Keep in mind, the price of the holiday sale items should be half or less than the January sale item, AND not competing products, but absolutely complementary products.
Using The Social Bungalow programs as an example:
3. How do I stand out from all the noise of everyone else selling at this time?
4. Is it a horrible idea to launch a new product for my holiday sale?
I wouldn’t release a new product purely organic during the holiday season when all channels are bogged down by the noise of others, your reach is cut in half at this time.
However, if your pockets are deep (for paid ads) and your audience has been begging for this offer, it can be a great idea to give everyone exactly what they want – you may just need to pay to play.
I’ve released a new offer in the holiday season both organic and paid, here’s how it turned out:
Both were successful in my book, but with the power of paid ads at a saturated time, it made a huge difference.
5. What do you think about launching a “mini” offer for the holidays, then using that audience data to build it into a larger “master” program and relaunching it in the new year?
That’s a great idea, I would be mindful of creating separation (now) with the messaging as it may confuse your audience when the re-release comes, “Wasn’t this $100… Why is it $1,000 now!?”
To create this separation:
6. What’s preferred – Create something new or sell something existing?
Simply put, sell something existing.
7. Do you have any sales psychology tips for this time of year?
“New year, new chapter” type of thinking is rampant at this time, use it in your messaging:
8. What’s the best way to connect with buyers after purchase?
In addition to feel-good friendship from you as the authority (send them a personal message), your purchaser is most craving success and a clear ROI from this investment.
We can do so with a:
9. Would you offer something new to previous purchasers?
Certainly! Instead of getting lost in the melee of public promotion, sell your previous purchasers the next step in their journey (your offer) via segmented emails, targeted ads, or direct messages.
10. What If I’m changing my services but not quite ready to launch during the holiday season… What should I do?
First off – You don’t need to sell right now, that’s A okay.
Second – If you have a list of hot leads, you can always pre-sell your availability for 2022!
The Goods is your weekly download of all things business scaling and magnetic marketing, from exclusive content by Shannon to incredible guest contributors. We’ve got what you need.