You launched your offer over a year ago.
People LOVED it. The DMs rolled in. Your Stripe account smiled.
But lately…
You peek at the portal and think: “Is this still… it?”
Spoiler alert: it might not be.
Welcome to your ✨ curriculum upgrade era ✨.
Whether your tech stack evolved, your ICA got smarter, or you’re just not as jazzed about your old slides as you used to be – it’s time to do a little digital spring cleaning.
Here’s your tell-me-the-truth checklist:
If even one of these hit, it’s time to revise, remix, or retire pieces of your group program’s curriculum.
Want help deciding if you need a full overhaul or just a zhuzh? Grab The Anti-Overwhelm Approach to Creating and Selling Your Group Program – it’ll walk you through it.
Let’s not throw the whole thing in the trash just yet.
Instead, run your program through this no-fluff audit:
Then go module by module and label:
Pro tip: Not sure what to cut vs. keep? Use The Genius Locator to double check your group program topic is still the one worth going all-in on.
Now that you know what’s staying and what’s going, it’s time to re-map your brilliance.
Here’s how to do that without turning your 6-week group program into a 17-module monster:
***Think of it like building IKEA furniture: if the order’s wrong, the thing wobbles.
Want help writing the content that sells this new phase? Grab The 3 Must-Have Conversion Posts for 2025 – one post might be all you need to re-spark excitement.
This is the “cancel plans, wear the same sweatshirt for a week, and accidentally launch a new obsession with Notion” phase.
Tips to survive it:
And hey – just because you’re updating doesn’t mean you can’t still sell. Pull mini trainings from what you’re working on and share them. What feels “obvious” to you is often breakthrough content for your audience.
Before you whisper a word about the new version, answer this:
DO 👏 NOT 👏 GUESS 👏
Concrete info only. Moving-target timelines = trust killer.
When you’re ready to tease it out, do it in a way that builds buzz, not just “it’s coming!” shrugs.
Your audience needs a reason to care, and an incentive to act now.
Even if you’re updating, it doesn’t mean the existing program is useless.
Tell your students:
Because while you’re in the lab remixing the magic, they still need a path forward.
Updating your group program is one of the clearest signs you’re not a one-hit wonder – you’re a strategic, sustainable business owner who gives a damn.
And if you’re building a business that works with your life, not against it?
You need systems and structure that support this exact kind of “Dark Mode” season.
Want to know how to go into creative hibernation without ghosting your audience or tanking your sales?
Subscribe to The Goods for behind-the-scenes strategies on how I run my biz on autopilot(ish) while I rebuild.Or binge the WTF is Happening in the Online Space?! private podcast while you clean out those old course folders. It’ll give you ideas – and some laughs – while you’re at it.
The Goods is your weekly download of all things business scaling and magnetic marketing, from exclusive content by Shannon to incredible guest contributors. We’ve got what you need.