From climbing the corporate ladder to full-time serial entrepreneur and 7-figure business builder, I’m here to share the strategies that make entrepreneurship and small business growth feel doable (and dare I say, fun). Grab a seat, get comfy, and let's make this the year your small business goes big!
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By Shannon Lutz
Not sure if you should buy an Expert Funnel Coaches’ courses?
Are you not ready to invest in LeadPages, Click Funnels or Kajabi?
+ Think you could proooobably figure it out on your own if you just had a framework?
Guess what – You’re right.
“Believe you can, and you’re half way there.” -My boy Teddy Rose
Follow this step-by-step flow for your sales, offer, or freebie page:
See how your sales page can come together!
1. HEADLINE » Call our your ideal client’s biggest struggle, what is their “problem”?
2. NAME OF OFFER » Don’t get stuck on this!!! (Seriously, notice my use of exclamation marks.) Keep working on the rest of the page and this will come to you more freely.
3. SUB-HEADLINE » Clearly State WHAT your offer is and WHO it is for so that the reader immediately knows they are in the right place.
4. CALL OUT THE “PROBLEM” » Do it again! Tell a story to them about how things are hard without your offer there to help them (3-5 questions calling out your reader and the main challenges they are facing as it relates to your topic).
5. INTRODUCTION & WEAVE IN YOUR OWN STORY AND CREDIBILITY » “You’re in the right place” / “I understand you”. / “This is everything you need, in one place, to solve your problem.”
6. INVITATION » Introduce them to your offer and what it is
Repeat Name of Offer
Repeat Sub-headline
List 3-5 Offer Sales “Bullets” (ie “Easily go from a struggling blogger to killin’ it each week with loyal readers and 10x the comments”)
“What You Get” section » List what your offer includes (ie coaching calls, video series, workbooks, meal replacement shakes etc) with 1-2 sentence description
7. TESTIMONIALS » Add written testimonials and/or screenshots (*If you do not have them, reach out and ask! See our tips on how to phrase that question HERE. )
8. CALL TO ACTION SECTION » Add button linked to your order form or consultation/contact page.
9. OFFER BREAKDOWN (*If applicable) » Break down the modules or weeks
10. REPEAT CTA SECTION
11. ADD MORE TESTIMONIALS (*If you have them)
12. OFFER GUARANTEE (*Optional)
13. FAQ (*Optional, but highly encouraged.) » Many fear that calling out potential questions could limit someone from making the purchase – They are ALREADY thinking the question / having the concern, it is in your best interest to address it with how your service will solve said concern for good.
14. REPEAT CTA AGAIN
What are you selling? Tell me all about it in the comments below!
Enjoy the journey,
Shannon
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Hi, I'm shannon!
Founder of The Social Bungalow & Online Business Strategist Helping Creatives and Coaching Entrepreneurs 'Make It' Since 2018
From climbing the corporate ladder to full-time serial entrepreneur and 7-figure business builder, I’m here to share the strategies that make entrepreneurship and small business growth feel doable (and dare I say, fun). Grab a seat, get comfy, and let's make this the year your small business goes big!
Gold-standard growth tips, real talk, and damn good ideas - free for the taking. Delivered weekly from Shannon’s brain to yours.
Business growth strategist, founder, speaker, and your go-to for all things marketing, messaging, and making more money online. If it builds demand, scales simply, and sells with ease - I’m all in. I’m so glad you’re here!
HEY, I'm SHANNON!
FREE resource: Define your unique sales edge
Give your brand message real bite in 30 minutes (or less).
Omg this breakdown is EVERYTHING!! I was hesitant to pay for LeadsPages, now I don’t have to! Thank you!!
Ahhh I’m so glad to hear about that perfect timing!!