Let’s talk low-ticket that leads to big-ticket.
If you run an online business that provides coaching, consulting, services, or courses, you know the name of the game isn’t just revenue – it’s smart revenue. These low-ticket offer strategies aren’t just about making $27 here and $47 there. They’re about:
- Increasing your average order value (AOV)
- Creating warm, educated buyers who convert faster
- Generating cash injections when needed
Here are six conversion-forward ways to bring in revenue while deepening your funnel.
1. Get Paid to Do a Sales Call
AKA: The Smartest $161 You’ll Ever Make
This is a three-part order bump funnel that turns a casual browser into a ready-to-buy client before they even hop on Zoom.
The Breakdown:
- Micro-Offer ($37): A strategy-packed product that positions you as the expert.
- Example: A brand designer sells a $37 “Build Your Brand Strategy” Playbook.
- Upsell #1 ($47): A supporting resource that helps with the implementation.
- Example: Matching Canva templates to bring that strategy to life.
- Upsell #2 ($77): A live 1:1 strategy call.
- Example: “Pitch me your brand strategy live and I’ll optimize it with you.”
By the time they hit that call, they already:
- Know your framework
- Trust your process
- Have invested in your ecosystem
Which means your pitch for a $997+ program at the end of the call isn’t coming out of nowhere – it’s just the natural next step.
Want to reverse engineer your offer funnel and sell high-ticket from low-ticket? The 3 Must-Have Conversion Posts for 2025 will show you how to build belief from your content up.
2. Upsell by Providing Strategic Support
Voxer-First, High-Ticket Later
Launch a self-study course and offer limited-time Voxer support as a bonus. They get a taste of:
- Your on-demand brain
- Real-time feedback
- Personalized coaching
After the bonus period? Pitch one of two paths:
- Your signature coaching program (Make it Online, anyone?)
- A 30-day consulting container with:
- Loom video feedback
- Continued Voxer support
- Mini done-for-you services or a 30-min strategy call
Pro Tip: Don’t offer another solo Voxer extension. Humans will pick comfort over growth 99.9% of the time.
P.S. If you’re trying to systematize the structure of your program, The Anti-Overwhelm Approach will help you design it without overextending yourself.
3. Run a Rapid Fire Offer Sprint
When You Need Cash Fast or Want to Wake Up Your Audience
This section is your creative playground. Think high-value, low-effort, short-turnaround ideas that bring in quick revenue.
- Secret Menu Offers: Exclusive to past customers.
- Example: A private accountability pod for buyers of your evergreen course.
- Flash Discounts: Think $11 for a $77 product.
- Great way to reactivate a dormant list or incentivize fast action.
- Micro-Subscriptions: Daily texts or emails with valuable prompts.
- Example: One idea a day for Reels, captions, or mindset wins.
- Partner Bundle Sales: Pair your low-ticket offer with an affiliate’s and pitch your upsell later.
- One-Time Masterclass: Teach on a niche topic. Use the final 15 minutes to pitch an aligned offer.
- Tip: Provide replay access and keep the incentive live for 6 months.
Want to validate a new group program idea with one of these masterclasses? Grab The Genius Locator and figure out the most aligned topic in under an hour.
TL;DR: Low-Ticket Doesn’t Mean Low Strategy
When done right, your $27 product can create a $27,000 month. These offers aren’t just cute little cash grabs. They’re mini trust ladders—ones that:
- Create educated buyers
- Increase conversions
- Get you paid for your lead gen
Whether you’re looking for a quick infusion or a way to engineer your funnel from the bottom up, this is where you start.
Ready to build a funnel that turns low-ticket trust into high-ticket sales? Check out Make It Online – the program that helps you turn your signature offer into a scalable, sustainable business model with marketing that actually converts.
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