Let’s get something straight…

Posting for the sake of posting is a waste of good Wi-Fi. These prompts? They’re not filler. They’re not “just show up!” inspo. They’re structured, strategic, and written with conversion in mind.

Welcome to your non-snoozy Instagram content calendar for the next 2 weeks.
Each prompt is designed to do one thing: convert.

• Connect to a pain point
  
• Build belief in your offer
  
• Lead to an actual decision
  

And the best part? You don’t have to reinvent the wheel every time.

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Here’s how the schedule works:

14 prompts over 2 weeks, suggested Mon–Fri cadence.
(But listen, if weekends work better for your crew, do you!)

• Day 1: Story
  
• Day 2: Post
  
• Day 3: Post
  
• Day 4: Story
  
• Day 5: Post
  
• Day 6: Story
  
• Day 7: Post
  
• Day 8: Story
  
• Day 9: Post
  
• Day 10: Story + Post
  
• Day 11: Story
  
• Day 12: Post
  
• Day 13: Story
  
• Day 14: Post
  

Use this in 2-week sprints. Or stretch it over 3–4 weeks with a looser rhythm.

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Before You Start: Nail Down Your Offer and Authority

Before you hit “record” or “write,” get clear on what you’re actually selling and why you’re the one to trust.

MadLib your mini pitch:
I’m a [title] helping [audience] achieve [goal] through [your unique method] – without [thing that’s currently holding them back], while [the dreamy upside your offer provides].

Post it. Say it on stories. Pin it. Save it to your Notes app. Repeat it in your sleep.

Still nailing your group offer down? Grab The Genius Locator and figure it out in 60 minutes or less.

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Week 1: Connection, Credibility, and Craving

Day 1 — Story: Intro Yourself and Your Offer

Tell your audience who you are, what you’re offering, and why this is the month they need to pay attention. Face to cam. Clear. Save to highlights.

Example: “Hey, I’m Sam, an email strategist helping burnt-out founders finally make their email list sell for them. This month I’m taking you behind the curtain of my Evergreen Visibility Funnel – a system that’s grown client revenue by 3x without adding more content to their plate.”

Day 2 — Post: Validation Station

Lean into their pain point. Prove you get it. Then tease the solution – no pitch yet. Just resonance.

Example: “Every time I post, I cross my fingers that this one finally ‘gets traction.’ Sound familiar? Been there. I built a repeatable content strategy that turns reactions into revenue – even when reach is down. I’ll show you how this week.”

Day 3 — Post: Part 2 of Validation

Same theme, slightly shifted lens. Create a two-post series that keeps them coming back for more. End this one with: “I’ll break it down in tomorrow’s stories.”

Example: “Last year I was stuck on the content hamster wheel – I had engagement but no buyers. What changed? I stopped trying to ‘go viral’ and started building belief. Tomorrow on stories, I’ll walk you through what that shift looked like.”

Day 4 — Story: Framework 101

Give a high-level overview of your signature framework. Show people that you’re not winging it – you’ve got a system and it gets results. Bonus points: Name it.

Example: “I teach The Signal System – a 3-phase process to get your ideal client to recognize, resonate with, and respond to your offer. Phase 1 is Message Match. Phase 2 is Micro-Proof. Phase 3 is Active Signal. Here’s how each part plays out…”

Need help with your framework? Watch Define Your Unique Sales Edge.

Day 5 — Post: Framework, But Make It Tactical

Go deeper than yesterday. Break down phase 1 of your framework in a bullet-style post or carousel. Use examples. Show the what, not the full how.

Example: “Phase 1 of The Signal System is Message Match. Here’s what that looks like:

• Write 3 ‘Mirror’ posts that reflect your ICA’s current beliefs
  
• Audit your offer promise for emotional language
  
• Create a 2-sentence tagline that sells the outcome
  This is how you start converting without ‘convincing.’”
  

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Week 2: Education, Trust, and Invitation

Day 6 — Story: Nesting Doll Mini Training

Pick one specific idea from your framework, break it into subpoints, and teach it in a short, engaging format. Use polls to boost interaction and gather objections in real time.

Example: “Inside Phase 2 – Micro-Proof – I teach my clients to build belief using 3 types of evidence. Today I’m diving into one of them: strategic screenshots. Want to see how I coach clients to use them in Stories? Vote ‘yes pls’ and I’ll show you behind the scenes.”

Day 7 — Post: Education Post

Teach another bite-sized piece of your method. Make it actionable. “Save this post” vibes.

Example: “How to write a call-to-action that actually gets clicks:

• Step 1: Mirror their hesitations
  
• Step 2: Pre-qualify with ‘if this is you…’
  
• Step 3: Include what happens after they click
  Tested across 47 client posts. Works every time.”
  

Need help creating conversion-optimized content like this? Grab The 3 Must-Have Conversion Posts for 2025.

Day 8 — Story: Reheat and Reframe

Pull a high-performing post from the archives and give it a makeover. Teach it again with updated examples. Tie it back to your framework or offer.

Example: “Remember this post from January that got 70 saves? I’ve refined the system since then, and here’s what I’d add now. New examples, new stats, same foundation.”

Day 9 — Post: Case Study

Show your work. Break down a past client’s transformation (or your own). Be honest, be thorough, and don’t be afraid to give away a little of the “what.”

Example: “Maya joined Make It Online with 3 offers that were draining her. We built her a single Signature Group Program, and in 10 weeks she sold it out. Here’s how: we used my Differentiation Matrix to find the sticky promise, tested it in real time, and scaled with the Hot Leads First strategy.”

Day 10 — Story + Post: Behind-the-Scenes Blitz

Story: Give a tour of your offer. Screenshots, talking head, sneak peeks, testimonials.
Post: Create a POV-style reel or carousel showing the before, during, and after of someone joining your offer.

Example (Story): “Here’s the inside of our Client Hub for The Signal System. Every module, template, and replay is instantly available. Plus, check this – Slack wins from last week!”

Example (Post): POV: You binge the first module and finally understand what your content’s been missing. 3 weeks later? You’re getting ‘How do I work with you?’ DMs.”

Day 11 — Story: ROI Breakdown

Show them the math. Money, time, energy, mental space. Break it down. Be specific.

Example: “Let’s talk ROI. I spent 8 hours building this funnel once. That funnel now brings in $6–8K/month without me lifting a finger. Would you trade a weekend for a recurring revenue stream?”

Day 12 — Post: “Why Not?” Post

Call out the inaction. Gently. Is it fear? Time? Budget? Show how your offer solves for the root issue.

Example: “Still putting off turning your 1:1 service into a group program? Here’s the thing: You don’t need 100 leads. You need the right message, the right model, and a sales system that meets them where they are. That’s what we do inside Make It Online.”

Day 13 — Story: Poll Recap and Q&A

Use your poll data from earlier to address objections or confusion. Make it casual, clear, and supportive.

Example: “The top 2 objections I saw in Monday’s poll were: 1) ‘I don’t know if I have an audience for this,’ and 2) ‘I’ve never sold in stories before.’ Let’s tackle both – starting with why your offer doesn’t need 10K followers to succeed.”

Day 14 — Post: Story Time

Share a personal moment that metaphorically ties back to your offer. Make it weird, honest, and unfiltered.

Example: “I once taught a strategy call from a parking lot with my laptop on a pizza box. Glamorous? Nope. But I knew the client needed what I had. That’s when I realized – we don’t need more polish. We need more proof we can help. And that’s what my framework gives you: authority, without burnout.”

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Mission for Today

• Pick the offer you’re leading into.
  
• Map your 2-week sprint.
  
• Start writing.

And if you want to master content that drives demand – the 3 Must-Have Conversion Posts for 2025 is your next move. It’ll show you the exact psychology, subconscious triggers, and content templates to create belief and build buying energy that compounds.