How Brittany Expanded Her Authority and Built a Streamlined, Sellable Signature Offer
From the outside, Brittany’s business was thriving:
- A six-figure income
- A high-value membership
- Scroll-stopping Instagram content (she is an Instagram coach, after all)
But behind the scenes, Brittany was feeling a pull most growing entrepreneurs recognize:
It was time to expand.
Her membership was running strong.
Her 1:1 clients were getting results.
But Brittany wasn’t content to stay in the same lane — she wanted to step into her next evolution.
She wasn’t just a content expert.
She wasn’t just an Instagram strategist.
She was ready to be recognized as a true marketing and campaign strategist — with offers and messaging to match.
The only question was:
“How do I package what I really want to teach in a way that feels aligned for me — and powerful for my audience?”
That’s exactly what we mapped out together inside Make It Online.
*Make It Online was formerly titled Creating Your Signature
Step One: Expand the Vision
Inside Make It Online, we don’t just help you package what you’ve already done – we help you step into the next version of your brand with precision.
The first thing we did with Brittany?
Zoom out beyond the membership.
We clarified her bigger vision:
- What she wanted to be known for
- The deeper transformation she could deliver
- How her new signature offer would expand and strengthen her entire ecosystem (including her membership)
Her membership wasn’t the issue.
In fact, it was a valuable pre-training ground.
But now it was time to build the next-level offer that would cement her expanded authority.
Here’s what we tackled:
- ✅ Delivered her higher-level ideas 1:1 to test and refine in real time
- ✅ Collected audience feedback that validated the new offer direction
- ✅ Built messaging pillars rooted in transformation, not just tactics
- ✅ Designed a curriculum focused on campaign strategy – not just content posting
- ✅ Repositioned her brand identity around her full marketing expertise
As Brittany put it:
“You completely flipped what I was turning into a monster into something that actually feels actionable.”
Step Two: Sell It Before It’s “Done”
Once Brittany’s new signature offer was mapped, it was time to strategically validate it – without burning out or overcomplicating the rollout.
We created a smart, low-lift sales runway that matched her energy and vision:
- A Black Friday bundle to re-engage her audience
- A year-end planning workshop that planted the seeds for her expanded work
- A soft Alpha round quietly sold to warm leads in January
- A full cohort relaunch planned for April (already with a higher price 👀)
By the end of January, Brittany had what most entrepreneurs miss entirely – not just quick cash, but real clarity.
Contracts signed. Deposits paid. Dream students enrolled.
And momentum built – without waiting for “perfect.”
Wouldn’t you rather get paid to perfect?
That’s exactly what we build inside Make It Online – strategic stepping stones that make your evolution profitable every step of the way.
Brittany’s Wins (At a Glance)
- Clarified and launched a new signature group program that expanded her authority beyond Instagram coaching
- Built a curriculum focused on real campaign strategy, not just content delivery
- Elevated her brand positioning to reflect her evolved zone of genius
- Sold out her Alpha cohort at $2,500 AUD per seat ($12,500 AUD total)
- Validated and refined her full framework through live delivery with real clients (paid testing = smart scaling 🚀)
- Increased her program price by $1,000 AUD — now selling her next cohort at $3,500 AUD
- Created a natural ascension path: membership ➔ signature program ➔ continued private client work
- Stepped fully into her next era as a marketing strategist, not just an Instagram expert
In Her Words
“Before Make It Online, I felt boxed into what I was already known for – strong content, Instagram strategy, and a successful membership. But I knew I was ready to step into something bigger: leading full marketing and campaign strategies.
Shannon helped me take everything that was already working and expand it into a signature offer that reflected my next-level expertise.
Now, I have a clear curriculum, a launch strategy that aligns with my energy, and a signature program built to scale. I filled my first round quickly – no overwhelm, no burnout, just getting paid to create, facilitate, and deliver great results.
For the first time, my business reflects not just where I’ve been, but where I’m going.”
Want to Expand Your Authority with a Scalable Signature Offer?
Inside Make It Online, we don’t just help you “build an offer.”
We help you build a legacy-ready business that evolves with you, supports your growth, and strengthens your entire ecosystem.
Ready to step into your next era?
Check out Make It Online →