How Alane Turned Her Mentorship into a $27K Group Program Quickly
Before Alane ever stepped into the world of group programs, she had already built something remarkable – blending premium calligraphy services with private mentorship for aspiring artists.
But behind the scenes?
Things were starting to feel… stitched together.
Her messaging didn’t fully capture the depth of her expertise.
And as she pivoted from “in-demand calligrapher” to “business mentor for creatives,” she knew it wasn’t enough to keep adding offers – she needed a signature platform that showcased her full evolution.
When Alane joined Make It Online, she was standing at a powerful crossroads:
- Loyal clients
- Consistent income
- A steady stream of big ideas
- …but no cohesive flagship offer that could carry her vision into the future
She wasn’t starting from scratch — she was standing on gold.
She just needed a framework to refine it, elevate it, and scale it.
And like many entrepreneurs at this pivotal moment, the questions started swirling:
- “Do I teach the systems stuff or the mindset side?”
- “How do I explain this in a way that actually feels different?”
- “Is this even the right thing to build?”
Spoiler: It absolutely was.
What We Worked On
Inside Make It Online, we don’t just build offers.
We engineer a full business evolution – one where everything clicks into place: messaging, positioning, structure, scalability.
Step 1: Untangle the Thread
When Alane arrived, she saw herself as “the systems girl.”
But through our proprietary frameworks, it became crystal clear:
Her true value wasn’t in checklists.
It was in transformation.
She wasn’t just teaching calligraphers how to organize their workflow.
She was helping them embody leadership, elevate their client experience, and step into the CEO role they’d been quietly avoiding.
That positioning shift changed everything.
Step 2: Build Her Scalable Ecosystem
Here’s what we tackled together:
- Refined her offer promise and repositioned her as a high-caliber mentor for creative entrepreneurs
- Designed a proprietary curriculum mapped to emotional milestones, not just tactical steps
- Built a messaging ecosystem designed to spark resonance and demand
- Developed her full sales support system: crafted her sales page, hand-raiser email series, Zoom and DM sales scripts
- Laid out a 60-day sales runway, including a private podcast funnel and strategic content plan
- Mapped her second cohort plan before she even filled her first
The result?
A clear, cohesive, high-demand offer — sold strategically and quietly using the proven Make It Online sales methods.
The Results
- $27,300 in revenue from her first group program
- 10 total spots filled: 4 Base seats, 2 VIP seats, 4 renewing 1:1 clients
- A rinse-and-repeat sales system to scale future cohorts
- Messaging that reflects her true authority and magnetizes the right clients with ease
But beyond the numbers?
Alane stepped fully into her next era.
No more piecing things together behind the scenes.
She built a business foundation worthy of the leader she already was – and that’s exactly what we do inside Make It Online.
In Her Words
“I absolutely love your approach to content, and it’s completely different from anything else I’ve seen. Everyone talks about pillars like ‘educational, BTS, inspirational’ – but it’s never felt strategic. You tied mine directly to my signature offer and suddenly content creation felt aligned, smooth, and effective. THANK YOU for breaking the norms and showing us a smarter way!”
Want to Pivot Into Education with a Scalable Signature Offer Like Alane Did?
Make It Online is where we build your group program, your message, and the backend to support it, so you can grow with more confidence, more clarity, and a whole lot less chaos.