Before Alane ever launched her signature group program, she was already thriving in the world of premium calligraphy services and mentoring aspiring creatives along the way. But behind the scenes, her business was starting to feel fragmented.

Her messaging didn’t fully capture her expertise. Her systems worked, but they weren’t tied together in a way that elevated her brand. And as she pivoted from “in-demand calligrapher” to “business mentor for creatives,” she realized that more offers weren’t the answer – she needed a cohesive, high-value flagship program that could scale her expertise while giving her clients transformational results.

When Alane joined Make It Online, she was at a crossroads:

• Loyal clients and consistent income
• A following of aspiring creatives eager for guidance
• A wealth of knowledge and process, but no single offer that captured her genius

She wasn’t starting from scratch, she was standing on gold. She just needed a framework to refine it, elevate it, and scale it.

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Step 1: Discovering the Signature Offer

The first step was to determine the topic and core value of her group program. Through Make It Online’s Offer Corner, Alane:

• Analyzed what was trending in the online market and where her expertise could stand out
• Defined her Signature Offer – a 12-week program called Flourish & Biz, designed to help creatives streamline backend workflows, craft elevated client experiences, and confidently raise their prices
• Used the Love It or List It Process to identify her unshakable strengths and the areas where her “genius zone” intersected with client needs
• Validated demand with early audience research and iterations, ensuring her offer resonated before launch

By the end of this module, Alane wasn’t just offering systems training, she was guiding creatives to transform their business from administrative chaos into a premium, scalable experience.

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Step 2: Structuring the Program for Maximum Impact

With her offer defined, we moved into Program Design, where Alane structured Flourish & Biz for both clarity and scalability:

• Implemented the Queen Bee Model to create a central framework, ensuring every lesson built toward measurable transformation
• Defined her Ideal Client Avatar (ICA) and mapped the exact pain points, goals, and desires her program would address
• Outlined a 12-week curriculum with supporting worksheets, checklists, and deliverables to guide students toward success
• Designed Base and VIP tiers, along with a renewal option, to increase client lifetime value and meet different audience needs
• Developed a pricing strategy that reflected her premium positioning while ensuring profitability

By the end of this module, she had a program that was clear, cohesive, and ready to scale.

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Step 3: Messaging that Converts

Next, we tackled Messaging Corner, helping Alane communicate her offer in a way that resonated with her audience:

• Crafted messaging around the three pillars of her program: streamlining workflows, elevating client experience, and scaling confidently
• Built a messaging bank, with reusable content for social, email, and podcasts, making it easier to show authority without scrambling for ideas
• Created content that not only educated but sparked demand, helping prospective students see the transformation before they even enrolled

By focusing on audience-centric messaging, Alane established herself as a recognized authority in her niche, naturally attracting her ideal clients.

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Step 4: Selling Strategically

Alane then implemented Make It Online’s Sales Corner strategies:

• Prioritized 1:1 conversion strategies to sell directly to warm leads, past clients, and social followers
• Designed her “sales special” with bonuses and tiered pricing to maximize enrollments
• Created a conversion copy bank, DM scripts, and email sequences to consistently move prospects into her program
• Planned a 90-day sales runway, ensuring each launch ran smoothly and consistently brought in revenue

The result: Alane sold three cohorts totaling 19 clients, generating $103k in revenue, nearly double what she had made working one-on-one with 20 clients the previous year.

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Step 5: Launching with Ease

Through Launch Corner, Alane used live launch strategies to create buzz and engagement:

• Implemented conversion events, a private podcast, and milestone PDFs to educate and excite her audience
• Strategically sequenced replays, early-bird offers, and open cart strategies to maximize enrollments
• Leveraged her messaging pillars across content to maintain consistency and relevance

She launched with confidence and clarity –  no last-minute scrambling, no over-reliance on social trends, just a polished, audience-focused experience.

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Step 6: Facilitating for Results and Retention

Finally, Facilitation Corner ensured that her students not only enrolled but transformed and stayed engaged:

• Onboarded students using the Thrive Guide, mapping milestones and measurable actions
• Tracked engagement and adjusted the curriculum to keep students motivated and accountable
• Systematized offboarding and renewal conversations, turning graduates into repeat clients and referrals

By optimizing facilitation, Alane scaled her impact without sacrificing the quality of the client experience.

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The Results

By the end of her Make It Online journey, Alane had:

• Built Flourish & Biz, a premium 12-week group program rooted in her expertise and genius
• Sold three cohorts totaling 19 clients for $103k
• Doubled her revenue while working with fewer clients
• Created a scalable sales and launch system for future growth
• Developed messaging and content that reflected her authority and attracted ideal clients effortlessly
• Positioned herself as a go-to business mentor for creatives

Beyond the numbers, Alane now has a signature offer that carries her vision, a business that scales, and a community of creatives thriving under her guidance.

No more piecing things together behind the scenes. Alane built a business foundation worthy of the leader she already was and that’s exactly what we help entrepreneurs do inside Make It Online.

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In Her Words

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Want to Pivot Into Education with a Scalable Signature Offer Like Alane Did?

Make It Online is where we build your group program, your message, and the backend to support it, so you can grow with more confidence, more clarity, and a whole lot less chaos.

Check out Make It Online →