Last week, I shared a post on this very topic, and wow – my DMs blew up! So many of you are feeling the pull to step into your genius zone and build a simple, scalable business that showcases your unique signature. One that helps you stand out and makes selling feel effortless.

With such an overwhelming response, I knew I had to dive deeper and walk you through how to start figuring this out –

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How Your Greatness Might Be Holding Back Your True Genius

You’re probably really good at a lot of things. Maybe you’ve built offers around those things, gotten results for clients, and created solid revenue from your expertise.

But here’s the million-dollar question:

Is what you’re great at the same as what you want to be known for?

If not, there’s a good chance you’re operating outside your zone of genius – and it could be costing you clarity, fulfillment, and long-term growth.

Let’s dig into the difference.

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What You’re Great At vs What You’re Genius At

It all starts with recognizing what comes naturally to you – those things that feel second nature. The skills you could do in your sleep. The insights you offer that make others go, “How did you even think of that?”

If you’ve ever thought, Wait, people actually struggle with this?, you’re probably looking at a window into your genius.

Gay Hendricks, in his book The Genius Zone, tells the story of a high-achieving lawyer who had it all on paper – status, salary, security—but was completely miserable. His takeaway? Just because you’re excellent at something doesn’t mean it’s your genius.

Your genius is where you feel energized – not drained. It’s where you operate with confidence and clarity, and your clients feel that certainty, too.

That’s the kind of energy that builds standout offers and sustainable businesses.

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What Does “Unshakably Good At” Actually Mean?

When I guide my Make It Online students to create their signature offer, we start with what they’re unshakably good at.

Why unshakable? Because this isn’t about a trend or a fleeting skillset. It’s the deep, practiced expertise that you’ve built over years of client work, lived experience, education, and natural inclination.

It’s what allows you to:

• Speak off the cuff with clarity and impact
  
• Adapt when the market shifts
  
• Confidently teach, sell, and deliver on your promise
  

It’s the core of your genius, and the foundation of a simple, profitable business.

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Your Genius Lives at the Intersection of Action + Intuition

When you begin building a signature offer based on your genius, two ingredients will guide the process:

Action

This is your curriculum, your frameworks, your tangible deliverables. It’s where you map out your method, identify the transformation, and decide how to deliver results.

It’s logical, strategic, masculine energy. And it’s important.

Intuition

This is the subtle brilliance. It’s the way you read between the lines with clients. The patterns you notice. The things you just know that can’t be taught in a textbook.

It’s creative, flowing, feminine energy – and it’s often where your uniqueness truly shines.

Together?

This fusion creates an offer no one else could replicate. It’s why someone chooses you over the 10 other options in their inbox.

When your offer is built from this place, sales become simpler. You’re not convincing. You’re confirming what your best-fit buyer already feels: “You get me.”

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If You’re Feeling the Pull to Pivot, This Is Your Sign

You might be:

• Considering retiring an old offer that no longer lights you up
  
• Feeling pulled toward a new version of your expertise
  
• Wondering if it’s “too late” to shift direction
  

It’s not.

You’re at a beautiful pivot point – and that’s a powerful place to be. You can evolve your business and keep your integrity. You can move into your next chapter with clarity and excitement. You can build a business that’s actually aligned with the life you want.

Don’t waste this window of opportunity clinging to what no longer fits.

And if you’re unsure what your next signature offer should be… start here 👇

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Discover What You’re Actually Meant to Be Known For

The Genius Locator is a $97 mini-course that helps you:

• Sift through your ideas and skills
  
• Identify your unshakable expertise
  
• Choose a high-impact signature offer topic
  

It’s fast, practical, and perfect for those of you standing at the “What’s next?” crossroads.

Because clarity around your genius isn’t just good for your confidence. It’s what sets the foundation for your marketing, messaging, and movement-building for years to come.

Now’s the time.

Your genius is waiting.

Let’s build around it.