Ahh, December. The final chapter of the year, when online entrepreneurs are quietly closing sales on premium packages behind the scenes and running on equal parts holiday excitement and peppermint mocha lattes (if you’re in Vegas – come have one at Bungalow Coffee!!)

At the end of the year – we’re all in that headspace where you’re simultaneously tying a bow on client projects, dreaming of the upcoming holiday break – while also dreaming big for next years plan/goals! If you’re feeling a bit pulled in different directions – know you’re not alone. 

Here’s your official permission slip to not to go pedal-to-the-metal right now. Instead, let’s map out a content plan that plays to the season’s strengths and your energy levels.

I break the end-of-year (EOY) timeline into three strategic phases below. Then, to make your life 10x easier, I’ve gathered over 54 content ideas ready for you to run with!!

*First, a lil quick convo about the close out of the year and sales (and what that looks like):

• First few weeks (now through 12/19) = you can focus on any BTS packages & premium programs, and/or front-of-house low ticket holiday sales to help with something timely!
• Latter part of the year (12/20 – 12/31) = Most people are OOO and spending money elsewhere. Take this time to build authority by recapping, sharing takeaways, 2026 predictions, etc
• Top of January (1/1 – 1/10 + beyond) = The new year is here, everyone is back and in the swing of their resolutions / vision boards, craft aspirational content that meets that desire

Now, below you’ll find your roadmap (and content plan – ideas at the bottom) to wrap up 2025 and head into 2026 with momentum – sans burnout. 

Phase 1 | Now – Dec 19 (Your Final Sales Window)

If you have an offer you want to sell with this last bit of time – your content should be guiding people toward that decision. For this phase – you want content that builds trust and quietly converts.

• Shift the Perspective: Instead of hyping your offer, tell the truth about what’s happening right now:
  • Most seasoned entrepreneurs are quietly onboarding last clients of the year, fulfilling commitments, and wrapping launches they started in October. Your audience feels that pace – so meet them there.
  • This is your moment to say, “Here’s how I’m closing the year strong… and here’s how you can too.”
• Bring People With You: Focus on showing your work. A quick client win, a snapshot of a framework you’re delivering this week, the myth you keep debunking for your private clients – all of that reinforces what you do and why it works.
  • This is the kind of content that makes someone think, “Oh… I didn’t realize I needed this until right now.”
• Conversion-Adjacent Content (the subtle kind that sells): Sprinkle in stories that naturally guide people toward taking action:
  • A “before and after” mindset shift a client experienced
  • The belief that was blocking someone until they entered your offer
  • A misconception your ICA keeps clinging to that you want to finally put to bed
  • A signature series on a messaging touchpoint they’ve seen you reference but never fully explained. Break it down in a face to cam talking head video!

Phase 2 | Dec 20 – Dec 31 (Yearly Reflections & Authority)

Welcome to the exhale portion of the year. After Dec 20, consider yourself officially in reflection mode. This is the period where many of your peers go radio silent (finally taking that offline holiday break) and audiences are scrolling casually – looking for feel-good, shareable content between their own festivities. That’s why from now through New Year’s Eve, your content shifts to recaps, stories, and vision. It’s less “buy my thing” and more “here’s what this year taught me” or “big picture plans ahead.”

Think of this phase as a chance to re-engage your audience on a human level.

In other words, showing your audience the real journey you’ve been on (wins, losses, lessons, growth) can spark genuine connection. 

And guess what? Engaged, warm-and-fuzzy followers are exactly who will be excited to hear about your offers come January. 😉

Here’s what to focus on in late December:

• Year-in-Review Content: Dive into those prompts that have been sitting on your “I should post this” list. Share a month-by-month Year in Review, a roundup of things that went well (and those that didn’t), what you learned, and how you (and your business) have evolved since last January. These kinds of posts not only give you a treasure trove of content, but they also position you as a reflective, growth-minded leader.
• Light & Viral Posts: Mix the serious reflections with a little fun. This is prime time for lighthearted, potentially viral content. Post a goofy behind-the-scenes holiday photo with your team in ugly sweaters, run a “Favorite tool of 2025” poll in your Stories, or share a meme about the entrepreneurial struggle that only your followers would appreciate. The goal is to remind everyone that there’s a human behind your brand who gets it. These easy, entertaining posts can reignite engagement during a slow week. (Bonus: they’re easy on you to create – and likely to get some extra shares while people lounge around in post-dinner food comas.)
• Goals, Vision & Hopes: As you approach New Year’s, lean into forward-looking content. Open up about your 2026 vision – your goals, what you’re manifesting, what you want more of (and less of) in the coming year. This isn’t about proclaiming “2026 will be my 7-figure year!” just for show. It’s about authentically sharing the direction you’re headed and inviting your audience to dream for themselves too. It sets an optimistic tone and positions you as someone who isn’t just reflecting on the past but also leading into the future.

Most importantly, give yourself permission to coast a bit here. You do not need to churn out Oscar-worthy content every day during the holidays. If you have some pre-2025 gems or half-written reflections in your notes app, use them! Your audience will appreciate the substance over sheer frequency. And if you need to take a couple days off content entirely (hello Christmas Eve/Day 🎄), do it.

Phase 3 | Jan 1 – Jan 10 (Ramp Up for 2026)

How you handle this first week or two sets the tone for your work energy and your audience’s expectations. The keyword for early January is “smooth ramp-up.” We’re not slamming our foot on the gas January 1st, burning rubber out of the gate. We’re easing into the new year with purpose.

From Jan 1 to Jan 10, focus on gradually increasing your visibility and laying groundwork for the bigger marketing pushes to come later in Q1. Here’s how:

• Ease Back Into Promotion: If you have a January launch or winter promotion planned, use this time to warm up your audience, not hit them with a hard sell on New Year’s Day. For instance, Jan 2 might be a great day to share your 2026 goals (including the impact you aim to have – which, subtly, your upcoming offer might support). Around Jan 5 or 6, you could drop a valuable tip or mini-trainings related to the problem your next offer solves, to get people thinking. By Jan 10, you can hint, “Psst, something exciting is coming next week…” if a launch is imminent. It’s about pacing.
• Continue the Conversation: All those reflection posts from late December? Don’t just drop them and ghost. In early January, follow up on the threads you started. If you posed a question to your audience (e.g. “What are you most proud of this year?” or “What do you want more of in 2026?”), take time to engage with the replies and even incorporate some of their insights into a new post. This shows you listen and value your community’s voice. It also bridges the content between last year and this year, making your feed feel like one continuous journey (which it is).
• Set the Tone for 2026 Content: The content you put out in early January can act as a manifesto for your brand’s direction. Share what you’re excited about in the industry, your niche, or with your clients this year. Maybe toss out a few 2026 predictions relevant to your field – it’s a classic move to establish thought leadership and spark engagement (everyone loves to agree or disagree with predictions!). Essentially, you’re saying “New year, new opportunities” without the cliché; you’re showing you’re ready for 2026 and inviting your audience to come along.

By Jan 10, you should feel fully “warmed up” and so should your followers. From here on, you can transition into your regular content calendar or launch campaigns with everyone primed and attentive.

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🗓️ Your EOY Content Plan 🗓️

These prompts are designed to hit at the right time when they’ll be most impactful and easier for you to execute. 

Note: Feel free to adjust to your own calendar, but if you’re looking for a done-for-you plan, here are your ideas:

Your December 8th – Dec 19th Content Ideas: (Categories: Value • Perspective Shift • Come With Me • Client Wins • What’s In It For You • Signature Series)

VALUE CONTENT (Teach something useful)

• The December Demand Shift – What’s actually happening in buyer psychology this month + how to align your content.
• 3 Things I’m Optimizing Before Jan 1 – Quick upgrades: messaging, systems, CTAs, nurture sequence.
• My Micro-Content System for December – Show your “short-form, high-impact” workflow + when to use it.
• 5 Types of Content That Still Convert Right Now – Break down why these formats work (examples included).
• The Simple Framework I’m Using to Plan Low-Lift Content – Your brain → their content clarity.

PERSPECTIVE SHIFTS + MYTH BUSTERS

• Myth Busters Scroll: Break down common misconceptions about your niche in a carousel scroll (can be holiday season related)
  • Example:
    • Myth: ‘Everyone’s checked out.’ → Truth: They’re checked out of mediocre content; here’s what’s performing.
    • Myth: You Need a Full Conversion Event to Sell → December rewards clear messaging + small pivots.
    • Myth: December Is Too Chaotic to Start Something → Why micro-shifts NOW convert better than January resets.
• (Talking head piece) The Holiday Hype Trap: Why generic, trend-chasing posts die in December + how to stand out.
• (Talking head piece) Stop Over-Planning December Content: This month rewards clarity over complexity.

COME-WITH-ME (Authority via BTS clarity)

• What I’m Actually Working On This Week: A peek into your strategy, deliverables, audits, or client prep.
• Watch Me Build a High-Performing Post: Walk through from idea → angle → hook → CTA (mini-teaching moment).
• Inside My December Deliverables Workflow How you’re wrapping clients/projects cleanly.
• A Quick Peek at My Offer Tweaks: Small improvements you’re making this season + why.
• The Tools/Systems Keeping My Business Running Smoothly This Month: Bonus: show screen clips in use and use affiliate codes if you have them!

CLIENT WINS (Proof that your methods WORK)

• Mini Case Study: One Tiny Shift → Big Result – Brief problem, micro-tweak, outcome.
• The Pattern I’m Seeing In Clients Right Now – One repeating issue + the simple fix.
• Messaging Before/After Example – A fast, visual transformation (keeps it digestible).
• “What My Clients Are Working On This Month” – Trends + actionable takeaways they can use too.
• 3 Wins from This Week (and what they teach us) – Educational recap that reinforces expertise.

WHAT’S IN IT FOR YOU? (Audience-first clarity)

• What Your Audience Actually Wants in December – Their content priorities + mistakes to avoid.
• If You Want __ Before 2026, Start Here – Small but effective starting points.
• One Shift That Saves You Hours All Month – Practical day-to-day improvement your leads and ICAs NEED to hear!
• Stop Doing This One Thing – It’s Hurting Your Engagement – Clarify a simple correction, one that you see all the time.
• How to Simplify Your Content Strategy This Month – Remove overwhelm, give confidence.

SIGNATURE SERIES (Bingeable + strategic)

• What You’re Marie Condo-ing as the Year Comes to an End: Daily micro-audits (bio, offers, messaging, systems).
• Operation: Better By January – 10–12 micro upgrades (highlight covers, CTAs, templates, funnels) you are implementing
• Winter Trials – “I tested __ for a week” (a workflow, a new CTA type, a batching system).
• ‘Let’s Circle Back’ Season Breakdown – Everything you’re intentionally not doing until January (boundary modeling).

Your December 20th – Dec 31st Content Ideas (Value • Perspective Shift • Come With Me • Client Wins • What’s In It For You • Signature Series)

(Dec 24-25: No posts – Merry Christmas! 🎁 Enjoy the holiday and let your content breathe. Maybe share a simple holiday well-wish if you feel like it, but zero pressure.)

VALUE CONTENT

• Iconic Tools & Education I Invested in This Year (and What I’d Actually Recommend): Quick breakdown of courses, tools, programs, templates you truly got value from.
• My End-of-Year “Prep for a Better 2026” Checklist: The business tasks that make Q1 smoother: audit email flows, check website CTAs, refine offer delivery, update nurture sequences. People LOVE lists this time of year.

PERSPECTIVE SHIFT / THOUGHT LEADERSHIP

• 2025 Predictions vs Reality: What you thought would happen vs. what actually happened. Include one spicy industry take. *Positions you as someone who thinks critically, not reactively!
• The Trends I Hope Don’t Follow Us Into 2026: Call out the outdated tactics, the myths. Share what should replace them. This is bite-size, shareable, will encourage saves!

COME-WITH-ME (BTS Authority)

• People I Hired (or Teamed Up With) & Why They’re Worth Knowing: Short shout-outs with the specific problem they solved for you. Makes you look discerning AND collaborative. *Optional CTA: “Comment who YOU recommend so others can find support.”
• Inside My “Between the Holidays” Workflow: Show how you operate this week: light touch admin, prep work for January, reviewing systems, outlining Q1 themes.

WHAT’S IN IT FOR YOU (Audience-Centric)

• My Predictions for 2026 (So You Can Get Ahead Now): Forecasting 3-5 industry shifts or marketing trends. Keep it specific + actionable so the audience immediately benefits.

SIGNATURE SERIES (Bingeable)

• “Year Wrapped: 2025 Highlights” Carousel or Reel (Capcut template option here + here). Share: big moments, client wins, milestones, stats, your “top 5 posts,” etc. *Note: not emotional reflection – but, more of a brand-level recap!

Your January 1st – January 10th Content Ideas (Aspirational • Forward-Focused • Soft Q1 Ramp-Up)

VALUE CONTENT (Useful, actionable, forward-moving)

• More Of / Less Of in 2026 (Strategic Edition)
  Quick hits: business behaviors, client qualities, habits, strategies you’re prioritizing or ditching.
• 2026 Starter Pack: The 3 Things Every Founder Should Clean Up in January
  A simple roadmap your audience can implement immediately.
• The System I’m Using to Plan My Q1 Content (Steal This Framework)
  High-level, teachable structure they can adapt.

WHAT’S IN IT FOR THEM (Audience-first takeaways)

• If You Want __ in 2026, Start With This One Shift
  Something simple but high impact – clarity, messaging, visibility, consistency.
• Your 2026 Kickoff Checklist
  Not reflective – intentional, forward-focused, sets them up for a stronger Q1.
• The Standards I Think Every Business Should Raise This Year
  Filters for decision-making, offers, boundaries, content.

COME WITH ME (Aspirational BTS + authority)

• The Era I’m Entering in 2026
  Claim the identity + energy you’re stepping into; people align to leadership.
• Behind the Scenes of My 2026 Planning
  Show the big rocks, themes, or filters guiding your year.
• My “Between-January-1-and-Launch” Workflow
  How you’re warming up your audience and tightening operations.
• Future-You Diaries (Mini Series)
  The habits, decisions, upgrades you’re making for the 2026 version of you.

PERSPECTIVE SHIFTS (Thought leadership + myth busting)

• Why Resolutions Fail – and the Approach I’m Taking Instead
  Reframe the New Year conversation toward identity, intention, clarity.
• 2026 Will Reward Creators Who Do __ (Hot Take)
  A single strong POV about what will matter this year in your niche.
• The Trend Everyone Is Overhyping… and What Actually Matters in January
  Distill the noise → give them clarity.

SIGNATURE SERIES (Bingeable + future-focused)

• Sneak Peek of What’s Coming: Tease an early-2026 offer, content series, event, or upgrade.
  Speak directly to the pain points it’s solving and the gap it bridges.
• Year Wrapped: 2025 Highlights (Brand Version)
  A clean, visual recap that signals momentum + what your brand is stepping into.
• 2026 Vision Board (Business Edition): Themes, pillars, and strategic focuses guiding your year.

(One more time for the people in the back: It’s absolutely fine if you don’t post every day!! Quality over quantity. Pick what resonates and let the rest go.)

Your Next Steps

And just like that…we just crafted a plan to close out your 2025 journey!

Oh, and one more thing – if you’re craving more candid conversation and cutting-edge strategy with a side of humor, I’ve got just the thing. Tune into the WTF Is Happening Online podcast. It’s my go-to place to dish out what’s really going on in the online business world and how to navigate it like a pro. Click here to listen now and join me for a weekly reality check on all things digital entrepreneurship.Here’s to finishing 2025 your way – strong, soft, or somewhere in between – and stepping into 2026 with confidence, clarity, client lists and revenue you desire (and deserve)

P.S. – If you do have a LTO to sell before the year ends but no brainpower to plan it, I’ve got you too! Grab our free Done-For-You Limited-Time Offer Plan – my step-by-step sales plan to execute your end-of-year LTO sale. Use it, tweak it, make money – and get back to enjoying your hot cocoa and candy canes 😉