In one week, we launched and made over $400K. I’m so grateful for that result, AND let’s be real — no launch goes off without a few frustrations and lessons learned. This time around, we decided to shake things up by testing some alternative tactics. After all, we like to try things on ourselves so you don’t have to. 🤓

Here are the things we loved, what we learned, and the tactics we’ll be skipping in future launches.

Growth Tip: Texting with Potential Buyers

In today’s fast-paced digital world, it’s crucial to meet your potential buyers where they are. Not everyone is going to be down for chatting all day in Instagram DMs, especially when they’re busy running their own business. So, during this launch, we offered a texting option for anyone interested in our offer.

What We Loved:

• Texting allowed us to have deeper, more personal conversations with our community. It was like having the community in my pocket for the week, which created a unique experience for potential buyers.
  
• The texting option provided us with a direct line to connect and answer specific questions about how the different aspects of our offer could work for each individual business scenario.
  

Pro Tip: If you want to try texting during your next launch, protect your privacy! Use a second phone number not connected to any of your online or social media accounts.

Conversion Tip: Don’t Host a Workshop During Open Cart Week

This one’s a biggie. We gave it a shot this time, but after the dust settled, we realized hosting a workshop during launch week wasn’t ideal. Let’s break it down.

What We Tried: We decided to kick off our 8-day workshop series while the cart was open, thinking we could create one big, mega-sales week. But the timing overlap caused some major confusion. Here’s why:

• Missed Pre-Launch Opportunity: Normally, our pre-launch strategy involves hosting a conversion event the week before the cart opens. This time, with the workshop happening simultaneously, we missed out on that crucial window to warm up our audience before open cart.
  
• Confusing Messaging: Some of our warm leads were unsure if they should wait until after the next workshop lesson to purchase or if they should act now. New audience members weren’t warmed up enough to purchase before the cart closed.
  

Lesson Learned: The key takeaway here is that launch week should be reserved for actively selling to your existing warm leads. Hosting a conversion event during this time just added unnecessary noise and confusion.

Messaging: Be Ready to Pivot Mid-Launch

The best-laid plans are only as good as your ability to adapt in real-time. When we launched, we included a 25% off discount for early buyers. However, we quickly realized that this emphasis on the discount caused confusion for some potential buyers.

The Issue:

• Some leads were unsure about how to apply the discount, while others were overwhelmed by the messaging around a program that was new to them.
  

What We Did: We listened to our audience’s feedback and decided to tweak our messaging midway through the launch. We created a “clarity campaign,” which included:

• Refining our email and website copy.
  
• Pivoting our social media posts to focus on a bonus that was easier for people to understand: 6 months of free support for early buyers.
  

The Lesson: Always be ready to adjust. Real-time feedback during launch is invaluable, and being flexible with your messaging can make all the difference.

Want to Sharpen Your Brand Message?

If you want to give your brand message real bite, check out my Define Your Unique Sales Edge masterclass. In just 30 minutes or less, I’ll show you how to sharpen your positioning, craft an offer that sells itself, and create content that gets noticed.

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Final Thoughts:

If there’s one thing this launch reinforced, it’s that being flexible and strategic with your launch timing, messaging, and customer experience is key. The strategies that work for your business today might not be the same ones that work tomorrow. Always be prepared to learn from your launches and evolve based on real-world feedback.

Want More Insights Like These?

If you want to stay ahead of the curve and get real-time insights on what’s working in today’s online space, check out my WTF is Happening in the Online Space private podcast. In this limited series, I break down the biggest shifts in buyer behavior, what’s actually selling right now, and how you can adapt your business to the changing market.

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