There comes a time in every entrepreneur’s life when you look around and realize —
I’ve gotten myself this far, but I don’t know if I can keep muscling my way to the next level.

If you’re here, reading this, you’re probably circling that moment.
The business is working — technically.
The sales come in — mostly.
The to-do list gets tackled — eventually.

But you’re starting to wonder:

“Is this supposed to feel this… unsustainable?”

Here’s the thing:

You don’t need just any coach.
You need the right one — for you, for this season, and for the future you’re building.

And no, not every coach on the internet is qualified to play that role.

The 5 Things I’d Want You to Look for in a Coach

1. They teach you how to think — not just what to do.

A great coach isn’t just giving you step-by-step advice. They’re showing you how to lead, how to problem-solve, and how to think like a CEO. The real ROI of coaching isn’t just more cash — it’s more capacity.

2. They share their unique perspective (not just recycled advice).

If their content sounds like every other online coach’s… keep scrolling.

The best coaches have original thoughts, signature frameworks, and an actual lens on business. You should be able to point to their work and say, “oh — that’s so their style.”

3. They show you actual client results — not just vibes.

I love a “this changed my life!” testimonial as much as the next gal, but what you really want to see is specific, tangible transformation.

Examples:

• Revenue milestones
• Lifestyle improvements
• Personal breakthroughs (yes, those count too)

If they can’t show you proof, or if their only case study is their own business, it’s a yellow flag.

4. They’ve built what you want — and beyond.

Don’t just look at their free content. Examine their business. Are they living proof of the results you want? Even more — are they past it?

Example: If you want to master launching, does this coach just teach launching? Or are they someone who has launched, refined, systematized, and is now leading a business sustainably beyond that?

5. They prioritize sustainability (for you and themselves).

Gone are the days of burnout-as-a-badge-of-honor.

The best coaches won’t encourage you to sacrifice your health, relationships, or sanity for short-term revenue.

Look for someone who practices what they preach, builds longevity into their business model, and teaches you how to do the same.

“If their business is held together by duct tape and late nights, what do you think they’ll teach you?”

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The Business Coach Buyer’s Checklist

Here’s a simple filter you can use as you scroll, research, and shop.

✅ Can they clearly articulate their coaching philosophy?

✅ Do they showcase specific client transformations?

✅ Are their clients where you want to be?

✅ Do they teach frameworks — or just advice?

✅ Are they walking their own talk?

✅ Can you feel their leadership?

✅ Do they have boundaries and policies you respect?

✅ Does your gut say “yes”?

🔖 Bookmark this. Bring it with you when you’re browsing your next investment.

I believe hiring the right coach isn’t just about the investment — it’s about whose lens you’re willing to see the world through. Make sure their perspective aligns with your vision, your values, and where you want to go.

Cheering you on as you make this decision!